SWMG, LLC

Filed: 7/29/2025ACC: 0002001434-25-000008

📋 What this filing means

SWMG, LLC filed this quarterly 13F‑HR report disclosing 122 equity positions with a total reported market value of $297.39M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

122

Positions

$297.39M

Total AUM (reported)

3.52M

Total Shares

Allocation by class

CORE S&P500 ETF$50.33M16.9%

COM$18.20M6.1%

MSCI USA QLT FCT$16.94M5.7%

S&P 500 GRWT ETF$16.26M5.5%

EAFE VALUE ETF$15.57M5.2%

PORTFOLIO SHORT$14.35M4.8%

ISHARES US EQUIT$13.74M4.6%

Portfolio Concentration

Top 3$83.53M28.1%

4–10$87.73M29.5%

11–25$65.88M22.2%

Rest$60.24M20.3%

Top 3 weight

28.1%

Top 10 weight

57.6%

Voting Authority Distribution

Total shares with voting rights: 3.52M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.52M

% of voting shares100.0%

Investment Discretion (by position count)

Sole122

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings122

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares78.65K

TypeSH

Market value$50.33M

16.92%

Sole

0.00

Shared

0.00

None

78.65K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares90.72K

TypeSH

Market value$16.94M

5.70%

Sole

0.00

Shared

0.00

None

90.72K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares142.31K

TypeSH

Market value$16.26M

5.47%

Sole

0.00

Shared

0.00

None

142.31K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares242.57K

TypeSH

Market value$15.57M

5.24%

Sole

0.00

Shared

0.00

None

242.57K

SPDR SERIES TRUST

SOLE

PORTFOLIO SHORT

Shares476.74K

TypeSH

Market value$14.35M

4.83%

Sole

0.00

Shared

0.00

None

476.74K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares245.06K

TypeSH

Market value$13.74M

4.62%

Sole

0.00

Shared

0.00

None

245.06K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares65.58K

TypeSH

Market value$13.09M

4.40%

Sole

0.00

Shared

0.00

None

65.58K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares205.86K

TypeSH

Market value$12.56M

4.22%

Sole

0.00

Shared

0.00

None

205.86K

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares125.45K

TypeSH

Market value$9.77M

3.29%

Sole

0.00

Shared

0.00

None

125.45K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares27.54K

TypeSH

Market value$8.64M

2.90%

Sole

0.00

Shared

0.00

None

27.54K

ISHARES TR

SOLE

CORE TOTAL USD

Shares155.28K

TypeSH

Market value$7.12M

2.40%

Sole

0.00

Shared

0.00

None

155.28K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares83.99K

TypeSH

Market value$7.01M

2.36%

Sole

0.00

Shared

0.00

None

83.99K

ISHARES TR

SOLE

S&P 100 ETF

Shares21.01K

TypeSH

Market value$6.62M

2.23%

Sole

0.00

Shared

0.00

None

21.01K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares170.60K

TypeSH

Market value$6.21M

2.09%

Sole

0.00

Shared

0.00

None

170.60K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares53.30K

TypeSH

Market value$5.88M

1.98%

Sole

0.00

Shared

0.00

None

53.30K

ISHARES TR

SOLE

U.S. TECH ETF

Shares31.41K

TypeSH

Market value$5.69M

1.91%

Sole

0.00

Shared

0.00

None

31.41K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares17.93K

TypeSH

Market value$4.32M

1.45%

Sole

0.00

Shared

0.00

None

17.93K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares39.38K

TypeSH

Market value$3.92M

1.32%

Sole

0.00

Shared

0.00

None

39.38K

ISHARES TR

SOLE

US TREAS BD ETF

Shares166.47K

TypeSH

Market value$3.79M

1.27%

Sole

0.00

Shared

0.00

None

166.47K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares61.95K

TypeSH

Market value$3.54M

1.19%

Sole

0.00

Shared

0.00

None

61.95K

ISHARES TR

SOLE

MBS ETF

Shares30.39K

TypeSH

Market value$2.82M

0.95%

Sole

0.00

Shared

0.00

None

30.39K

BLACKROCK ETF TRUST

SOLE

ISHARES A I INNO

Shares87.82K

TypeSH

Market value$2.69M

0.90%

Sole

0.00

Shared

0.00

None

87.82K

SPDR SERIES TRUST

SOLE

PORTFOLIO S&P500

Shares35.02K

TypeSH

Market value$2.62M

0.88%

Sole

0.00

Shared

0.00

None

35.02K

ISHARES TR

SOLE

INVESTMENT GRADE

Shares42.56K

TypeSH

Market value$1.92M

0.65%

Sole

0.00

Shared

0.00

None

42.56K

LOCKHEED MARTIN CORP

SOLE

COM

Shares4.09K

TypeSH

Market value$1.72M

0.58%

Sole

0.00

Shared

0.00

None

4.09K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	78.65K	SH	$50.33M 16.92%	78.65K
ISHARES TRSOLE	MSCI USA QLT FCT	90.72K	SH	$16.94M 5.70%	90.72K
ISHARES TRSOLE	S&P 500 GRWT ETF	142.31K	SH	$16.26M 5.47%	142.31K
ISHARES TRSOLE	EAFE VALUE ETF	242.57K	SH	$15.57M 5.24%	242.57K
SPDR SERIES TRUSTSOLE	PORTFOLIO SHORT	476.74K	SH	$14.35M 4.83%	476.74K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	245.06K	SH	$13.74M 4.62%	245.06K
ISHARES TRSOLE	S&P 500 VAL ETF	65.58K	SH	$13.09M 4.40%	65.58K
ISHARES INCSOLE	CORE MSCI EMKT	205.86K	SH	$12.56M 4.22%	205.86K
ISHARES TRSOLE	CORE MSCI TOTAL	125.45K	SH	$9.77M 3.29%	125.45K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	27.54K	SH	$8.64M 2.90%	27.54K
ISHARES TRSOLE	CORE TOTAL USD	155.28K	SH	$7.12M 2.40%	155.28K
ISHARES TRSOLE	CORE MSCI EAFE	83.99K	SH	$7.01M 2.36%	83.99K
ISHARES TRSOLE	S&P 100 ETF	21.01K	SH	$6.62M 2.23%	21.01K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	170.60K	SH	$6.21M 2.09%	170.60K
ISHARES TRSOLE	EAFE GRWTH ETF	53.30K	SH	$5.88M 1.98%	53.30K
ISHARES TRSOLE	U.S. TECH ETF	31.41K	SH	$5.69M 1.91%	31.41K
ISHARES TRSOLE	MSCI USA MMENTM	17.93K	SH	$4.32M 1.45%	17.93K
ISHARES TRSOLE	10-20 YR TRS ETF	39.38K	SH	$3.92M 1.32%	39.38K
ISHARES TRSOLE	US TREAS BD ETF	166.47K	SH	$3.79M 1.27%	166.47K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	61.95K	SH	$3.54M 1.19%	61.95K
ISHARES TRSOLE	MBS ETF	30.39K	SH	$2.82M 0.95%	30.39K
BLACKROCK ETF TRUSTSOLE	ISHARES A I INNO	87.82K	SH	$2.69M 0.90%	87.82K
SPDR SERIES TRUSTSOLE	PORTFOLIO S&P500	35.02K	SH	$2.62M 0.88%	35.02K
ISHARES TRSOLE	INVESTMENT GRADE	42.56K	SH	$1.92M 0.65%	42.56K
LOCKHEED MARTIN CORPSOLE	COM	4.09K	SH	$1.72M 0.58%	4.09K

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