SWMG, LLC

Filed: 2/10/2026ACC: 0001839255-26-000001

📋 What this filing means

SWMG, LLC filed this quarterly 13F‑HR report disclosing 120 equity positions with a total reported market value of $360.21M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

120

Positions

$360.21M

Total AUM (reported)

3.95M

Total Shares

Allocation by class

CORE S&P500 ETF$59.67M16.6%

S&P 500 VAL ETF$24.22M6.7%

S&P 500 GRWT ETF$24.12M6.7%

CORE MSCI EMKT$24.12M6.7%

STATE STREET SPD$22.81M6.3%

COM$21.52M6.0%

ISHARES US EQUIT$21.42M5.9%

Portfolio Concentration

Top 3$108.01M30.0%

4–10$117.34M32.6%

11–25$79.67M22.1%

Rest$55.18M15.3%

Top 3 weight

30.0%

Top 10 weight

62.6%

Voting Authority Distribution

Total shares with voting rights: 3.95M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.95M

% of voting shares100.0%

Investment Discretion (by position count)

Sole120

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings120

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares86.01K

TypeSH

Market value$59.67M

16.57%

Sole

0.00

Shared

0.00

None

86.01K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares109.04K

TypeSH

Market value$24.22M

6.72%

Sole

0.00

Shared

0.00

None

109.04K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares199.02K

TypeSH

Market value$24.12M

6.70%

Sole

0.00

Shared

0.00

None

199.02K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares327.41K

TypeSH

Market value$24.12M

6.70%

Sole

0.00

Shared

0.00

None

327.41K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares347.86K

TypeSH

Market value$21.42M

5.95%

Sole

0.00

Shared

0.00

None

347.86K

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares675.18K

TypeSH

Market value$20.42M

5.67%

Sole

0.00

Shared

0.00

None

675.18K

ISHARES TR

SOLE

S&P 100 ETF

Shares45.25K

TypeSH

Market value$15.46M

4.29%

Sole

0.00

Shared

0.00

None

45.25K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares197.14K

TypeSH

Market value$15.35M

4.26%

Sole

0.00

Shared

0.00

None

197.14K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares108.90K

TypeSH

Market value$10.42M

2.89%

Sole

0.00

Shared

0.00

None

108.90K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares29.82K

TypeSH

Market value$10.17M

2.82%

Sole

0.00

Shared

0.00

None

29.82K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares42.98K

TypeSH

Market value$8.75M

2.43%

Sole

0.00

Shared

0.00

None

42.98K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares34.12K

TypeSH

Market value$8.65M

2.40%

Sole

0.00

Shared

0.00

None

34.12K

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares94.26K

TypeSH

Market value$8.57M

2.38%

Sole

0.00

Shared

0.00

None

94.26K

BLACKROCK ETF TRUST

SOLE

ISHARES A I INNO

Shares247.03K

TypeSH

Market value$8.50M

2.36%

Sole

0.00

Shared

0.00

None

247.03K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares219.21K

TypeSH

Market value$8.49M

2.36%

Sole

0.00

Shared

0.00

None

219.21K

ISHARES TR

SOLE

U.S. TECH ETF

Shares29.59K

TypeSH

Market value$5.73M

1.59%

Sole

0.00

Shared

0.00

None

29.59K

ISHARES TR

SOLE

US AER DEF ETF

Shares23.12K

TypeSH

Market value$5.41M

1.50%

Sole

0.00

Shared

0.00

None

23.12K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares79.97K

TypeSH

Market value$5.39M

1.50%

Sole

0.00

Shared

0.00

None

79.97K

ISHARES TR

SOLE

CORE UNIVRSL USD

Shares107.72K

TypeSH

Market value$5.03M

1.40%

Sole

0.00

Shared

0.00

None

107.72K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares32K

TypeSH

Market value$3.26M

0.91%

Sole

0.00

Shared

0.00

None

32K

ISHARES TR

SOLE

US TREAS BD ETF

Shares135.29K

TypeSH

Market value$3.12M

0.87%

Sole

0.00

Shared

0.00

None

135.29K

ISHARES TR

SOLE

MBS ETF

Shares26.64K

TypeSH

Market value$2.54M

0.71%

Sole

0.00

Shared

0.00

None

26.64K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares23.30K

TypeSH

Market value$2.17M

0.60%

Sole

0.00

Shared

0.00

None

23.30K

APPLE INC

SOLE

COM

Shares7.61K

TypeSH

Market value$2.12M

0.59%

Sole

0.00

Shared

0.00

None

7.61K

ISHARES TR

SOLE

RUS MID CAP ETF

Shares19.21K

TypeSH

Market value$1.96M

0.54%

Sole

0.00

Shared

0.00

None

19.21K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	86.01K	SH	$59.67M 16.57%	86.01K
ISHARES TRSOLE	S&P 500 VAL ETF	109.04K	SH	$24.22M 6.72%	109.04K
ISHARES TRSOLE	S&P 500 GRWT ETF	199.02K	SH	$24.12M 6.70%	199.02K
ISHARES INCSOLE	CORE MSCI EMKT	327.41K	SH	$24.12M 6.70%	327.41K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	347.86K	SH	$21.42M 5.95%	347.86K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	675.18K	SH	$20.42M 5.67%	675.18K
ISHARES TRSOLE	S&P 100 ETF	45.25K	SH	$15.46M 4.29%	45.25K
ISHARES TRSOLE	EAFE VALUE ETF	197.14K	SH	$15.35M 4.26%	197.14K
ISHARES TRSOLE	CORE MSCI EAFE	108.90K	SH	$10.42M 2.89%	108.90K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	29.82K	SH	$10.17M 2.82%	29.82K
ISHARES TRSOLE	MSCI USA QLT FCT	42.98K	SH	$8.75M 2.43%	42.98K
ISHARES TRSOLE	MSCI USA MMENTM	34.12K	SH	$8.65M 2.40%	34.12K
ISHARES TRSOLE	CORE MSCI TOTAL	94.26K	SH	$8.57M 2.38%	94.26K
BLACKROCK ETF TRUSTSOLE	ISHARES A I INNO	247.03K	SH	$8.50M 2.36%	247.03K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	219.21K	SH	$8.49M 2.36%	219.21K
ISHARES TRSOLE	U.S. TECH ETF	29.59K	SH	$5.73M 1.59%	29.59K
ISHARES TRSOLE	US AER DEF ETF	23.12K	SH	$5.41M 1.50%	23.12K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	79.97K	SH	$5.39M 1.50%	79.97K
ISHARES TRSOLE	CORE UNIVRSL USD	107.72K	SH	$5.03M 1.40%	107.72K
ISHARES TRSOLE	10-20 YR TRS ETF	32K	SH	$3.26M 0.91%	32K
ISHARES TRSOLE	US TREAS BD ETF	135.29K	SH	$3.12M 0.87%	135.29K
ISHARES TRSOLE	MBS ETF	26.64K	SH	$2.54M 0.71%	26.64K
ISHARES GOLD TRSOLE	ISHARES NEW	23.30K	SH	$2.17M 0.60%	23.30K
APPLE INCSOLE	COM	7.61K	SH	$2.12M 0.59%	7.61K
ISHARES TRSOLE	RUS MID CAP ETF	19.21K	SH	$1.96M 0.54%	19.21K

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