STOPPELMAN JEREMY (Chief Executive Officer) sold 6.4% of their position (66.20K shares) of YELP INC on the open market

Open‑market sale worth $1.68M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 5 sales

STOPPELMAN JEREMY

Filed: 2/5/2026ACC: 0001541476-26-000003

InsiderSTOPPELMAN JEREMYCIK 1541476

→

IssuerYELP INCCIK 1345016

DirectorOfficer· Chief Executive Officer

Since Mar 2026

+142.17K

Net shares

Net buyer

$1.68M

Total sold

Open market trades

0B · 5S

Total transactions

274.57K acquired · 132.40K disposed

Non-Derivative Transactions10

Common Stock

Direct

A · Award

+152.57K

Price / share

—

Trade value

—

% of position

20.2%

2/3/2026

756.46K→909.03K

Common Stock

Direct

A · Award

+55.80K

Price / share

—

Trade value

—

% of position

6.1%

2/3/2026

909.03K→964.83K

Common Stock

Direct

M · Option Exercise

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

3.1%

2/3/2026

964.83K→994.83K

Common Stock

Direct

S · Sale

−14.27K

Price / share

$25.68

Trade value

$366.41K

% of position

1.4%

2/3/2026

994.83K→980.56K

Common Stock

Direct

S · Sale

−15.73K

Price / share

$26.63

Trade value

$418.92K

% of position

1.6%

2/3/2026

980.56K→964.83K

Common Stock

Direct

M · Option Exercise

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

3.1%

2/4/2026

964.83K→994.83K

Common Stock

Direct

S · Sale

−29.40K

Price / share

$24.78

Trade value

$728.39K

% of position

3.0%

2/4/2026

994.83K→965.43K

Common Stock

Direct

S · Sale

−600.00

Price / share

$25.37

Trade value

$15.22K

% of position

0.1%

2/4/2026

965.43K→964.83K

Common Stock

Direct

M · Option Exercise

+6.20K

Price / share

$20.47

Trade value

$126.91K

% of position

0.6%

2/5/2026

964.83K→971.03K

Common Stock

Direct

S · Sale

−6.20K

Price / share

$24.20

Trade value

$150.02K

% of position

0.6%

2/5/2026

971.03K→964.83K

Total

Net shares

+208.37K

Net value

-$323.85K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	2/3/2026	A · Award	+152.57K	—	—	20.2%	756.46K	909.03K
Common Stock Direct	2/3/2026	A · Award	+55.80K	—	—	6.1%	909.03K	964.83K
Common Stock Direct	2/3/2026	M · Option Exercise	+30K	$20.47	$614.10K	3.1%	964.83K	994.83K
Common Stock Direct	2/3/2026	S · Sale	−14.27K	$25.68	$366.41K	1.4%	994.83K	980.56K
Common Stock Direct	2/3/2026	S · Sale	−15.73K	$26.63	$418.92K	1.6%	980.56K	964.83K
Common Stock Direct	2/4/2026	M · Option Exercise	+30K	$20.47	$614.10K	3.1%	964.83K	994.83K
Common Stock Direct	2/4/2026	S · Sale	−29.40K	$24.78	$728.39K	3.0%	994.83K	965.43K
Common Stock Direct	2/4/2026	S · Sale	−600.00	$25.37	$15.22K	0.1%	965.43K	964.83K
Common Stock Direct	2/5/2026	M · Option Exercise	+6.20K	$20.47	$126.91K	0.6%	964.83K	971.03K
Common Stock Direct	2/5/2026	S · Sale	−6.20K	$24.20	$150.02K	0.6%	971.03K	964.83K
Total			+208.37K		-$323.85K

Derivative Transactions3

Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Common Stock

30K shares

−30K

Strike price

20.47

Held after

36.20K

Exercisable

—

2/3/2026

Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Common Stock

30K shares

−30K

Strike price

20.47

Held after

6.20K

Exercisable

—

2/4/2026

Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Common Stock

6.20K shares

−6.20K

Strike price

20.47

Held after

0.00

Exercisable

—

2/5/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Stock Option (Right to Buy) Direct	Common Stock30K shares	2/3/2026	M · Option Exercise	−30K	20.47	—	36.20K
Stock Option (Right to Buy) Direct	Common Stock30K shares	2/4/2026	M · Option Exercise	−30K	20.47	—	6.20K
Stock Option (Right to Buy) Direct	Common Stock6.20K shares	2/5/2026	M · Option Exercise	−6.20K	20.47	—	0.00