STOPPELMAN JEREMY

PrivateCIK: 1541476
Location

SAN FRANCISCO, CA

STOPPELMAN JEREMY (Chief Executive Officer) sold 10.6% of their position (90K shares) of YELP INC on the open market

Open‑market sale worth $2.51M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales
InsiderSTOPPELMAN JEREMYCIK 1541476
IssuerYELP INCCIK 1345016
DirectorOfficer· Chief Executive Officer
Since Mar 2026
-90K
Net shares
Net seller
$2.51M
Total sold
4
Open market trades
0B · 4S
10
Total transactions
90K acquired · 180K disposed
Non-Derivative Transactions7

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/26/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

30K

Price / share

$28.45

Trade value

$853.65K

% of position

3.8%
1/26/2026
786.46K756.46K

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/27/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

28.44K

Price / share

$27.35

Trade value

$777.77K

% of position

3.6%
1/27/2026
786.46K758.02K

Common Stock

Direct
S · Sale

Shares

1.56K

Price / share

$28.19

Trade value

$44.06K

% of position

0.2%
1/27/2026
758.02K756.46K

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/28/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

30K

Price / share

$27.73

Trade value

$831.75K

% of position

3.8%
1/28/2026
786.46K756.46K
Total

Net shares

+0.00

Net value

-$664.93K

Derivative Transactions3

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

216.20K

Exercisable

1/26/2026

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

186.20K

Exercisable

1/27/2026

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

156.20K

Exercisable

1/28/2026
STOPPELMAN JEREMY — Insider Transaction (Form 4) Filed Jan 28, 2026 | Finecho