STOPPELMAN JEREMY

PrivateCIK: 1541476
Location

SAN FRANCISCO, CA

STOPPELMAN JEREMY (Chief Executive Officer) sold 10.6% of their position (90K shares) of YELP INC on the open market

Open‑market sale worth $2.57M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales
InsiderSTOPPELMAN JEREMYCIK 1541476
IssuerYELP INCCIK 1345016
DirectorOfficer· Chief Executive Officer
Since Mar 2026
-90K
Net shares
Net seller
$2.57M
Total sold
3
Open market trades
0B · 3S
9
Total transactions
90K acquired · 180K disposed
Non-Derivative Transactions6

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/15/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

30K

Price / share

$28.96

Trade value

$868.85K

% of position

3.8%
1/15/2026
786.46K756.46K

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/16/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

30K

Price / share

$28.48

Trade value

$854.54K

% of position

3.8%
1/16/2026
786.46K756.46K

Common Stock

Direct
M · Option Exercise

Shares

+30K

Price / share

$20.47

Trade value

$614.10K

% of position

4.0%
1/20/2026
756.46K786.46K

Common Stock

Direct
S · Sale

Shares

30K

Price / share

$28.07

Trade value

$842.14K

% of position

3.8%
1/20/2026
786.46K756.46K
Total

Net shares

+0.00

Net value

-$723.23K

Derivative Transactions3

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

396.20K

Exercisable

1/15/2026

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

366.20K

Exercisable

1/16/2026

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

30K shares

Shares

30K

Strike price

20.47

Held after

336.20K

Exercisable

1/20/2026
STOPPELMAN JEREMY — Insider Transaction (Form 4) Filed Jan 20, 2026 | Finecho