STERLING INVESTMENT COUNSEL, LLC

Filed: 4/16/2026ACC: 0002085853-26-000392

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 196 equity positions with a total reported market value of $356.85M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

196

Positions

$356.85M

Total AUM (reported)

3.76M

Total Shares

Allocation by class

COM$110.26M30.9%

S&P 500 GRWT ETF$32.03M9.0%

EQUITY PREMIUM$30.17M8.5%

NASDAQ 100 ETF$28.73M8.1%

SHS CREATION UNI$25.20M7.1%

CORE S&P MCP ETF$13.43M3.8%

CAP STK CL A$9.24M2.6%

Portfolio Concentration

Top 3$90.93M25.5%

4–10$87.41M24.5%

11–25$64.31M18.0%

Rest$114.20M32.0%

Top 3 weight

25.5%

Top 10 weight

50.0%

Voting Authority Distribution

Total shares with voting rights: 3.76M

Sole

Full voting authority

3.21M

% of voting shares85.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

549.67K

% of voting shares14.6%

Investment Discretion (by position count)

Sole196

Shared0

Other0

Dominant voting typeSole · 85.4% of voting shares

Institutional Holdings196

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares283.17K

TypeSH

Market value$32.03M

8.98%

Sole

279.05K

Shared

0.00

None

4.12K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares532.36K

TypeSH

Market value$30.17M

8.46%

Sole

518.06K

Shared

0.00

None

14.30K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares120.90K

TypeSH

Market value$28.73M

8.05%

Sole

119.30K

Shared

0.00

None

1.60K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares854.42K

TypeSH

Market value$25.20M

7.06%

Sole

841.87K

Shared

0.00

None

12.55K

APPLE INC

SOLE

COM

Shares60.63K

TypeSH

Market value$15.39M

4.31%

Sole

51.06K

Shared

0.00

None

9.57K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares198.91K

TypeSH

Market value$13.43M

3.76%

Sole

195.15K

Shared

0.00

None

3.75K

ALPHABET INC

SOLE

CAP STK CL A

Shares32.14K

TypeSH

Market value$9.24M

2.59%

Sole

26.09K

Shared

0.00

None

6.05K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares68.29K

TypeSH

Market value$8.49M

2.38%

Sole

67.39K

Shared

0.00

None

902.00

NVIDIA CORPORATION

SOLE

COM

Shares46.09K

TypeSH

Market value$8.04M

2.25%

Sole

40.48K

Shared

0.00

None

5.61K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares11.67K

TypeSH

Market value$7.62M

2.14%

Sole

11.62K

Shared

0.00

None

52.00

ISHARES INC

SOLE

MSCI EMRG CHN

Shares93.31K

TypeSH

Market value$7.34M

2.06%

Sole

92.03K

Shared

0.00

None

1.29K

FIDELITY COVINGTON TRUST

SOLE

MSCI INFO TECH I

Shares34.57K

TypeSH

Market value$7.19M

2.02%

Sole

34.11K

Shared

0.00

None

453.00

MICROSOFT CORP

SOLE

COM

Shares17.38K

TypeSH

Market value$6.43M

1.80%

Sole

12.84K

Shared

0.00

None

4.54K

AMAZON COM INC

SOLE

COM

Shares30.23K

TypeSH

Market value$6.30M

1.76%

Sole

26.30K

Shared

0.00

None

3.93K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares11.06K

TypeSH

Market value$5.30M

1.49%

Sole

10.05K

Shared

0.00

None

1.01K

WALMART INC

SOLE

COM

Shares35.52K

TypeSH

Market value$4.41M

1.24%

Sole

30.11K

Shared

0.00

None

5.40K

JPMORGAN CHASE & CO

SOLE

COM

Shares14.90K

TypeSH

Market value$4.38M

1.23%

Sole

11.63K

Shared

0.00

None

3.27K

META PLATFORMS INC

SOLE

CL A

Shares7.24K

TypeSH

Market value$4.14M

1.16%

Sole

6.82K

Shared

0.00

None

423.00

VISA INC

SOLE

COM CL A

Shares11.43K

TypeSH

Market value$3.46M

0.97%

Sole

9.84K

Shared

0.00

None

1.59K

COCA COLA CO

SOLE

COM

Shares39.39K

TypeSH

Market value$3.00M

0.84%

Sole

33.93K

Shared

0.00

None

5.46K

GE VERNOVA INC

SOLE

COM

Shares3.04K

TypeSH

Market value$2.65M

0.74%

Sole

2.95K

Shared

0.00

None

87.00

STATE STR SPDR S&P 500 ETF T

SOLE

TR UNIT

Shares4.07K

TypeSH

Market value$2.65M

0.74%

Sole

4.07K

Shared

0.00

None

0.00

CARDINAL HEALTH INC

SOLE

COM

Shares11.37K

TypeSH

Market value$2.40M

0.67%

Sole

11.37K

Shared

0.00

None

0.00

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.49K

TypeSH

Market value$2.34M

0.66%

Sole

5.49K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares26.71K

TypeSH

Market value$2.31M

0.65%

Sole

26.71K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	283.17K	SH	$32.03M 8.98%	279.05K	4.12K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	532.36K	SH	$30.17M 8.46%	518.06K	14.30K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	120.90K	SH	$28.73M 8.05%	119.30K	1.60K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	854.42K	SH	$25.20M 7.06%	841.87K	12.55K
APPLE INCSOLE	COM	60.63K	SH	$15.39M 4.31%	51.06K	9.57K
ISHARES TRSOLE	CORE S&P MCP ETF	198.91K	SH	$13.43M 3.76%	195.15K	3.75K
ALPHABET INCSOLE	CAP STK CL A	32.14K	SH	$9.24M 2.59%	26.09K	6.05K
ISHARES TRSOLE	CORE S&P SCP ETF	68.29K	SH	$8.49M 2.38%	67.39K	902.00
NVIDIA CORPORATIONSOLE	COM	46.09K	SH	$8.04M 2.25%	40.48K	5.61K
ISHARES TRSOLE	CORE S&P500 ETF	11.67K	SH	$7.62M 2.14%	11.62K	52.00
ISHARES INCSOLE	MSCI EMRG CHN	93.31K	SH	$7.34M 2.06%	92.03K	1.29K
FIDELITY COVINGTON TRUSTSOLE	MSCI INFO TECH I	34.57K	SH	$7.19M 2.02%	34.11K	453.00
MICROSOFT CORPSOLE	COM	17.38K	SH	$6.43M 1.80%	12.84K	4.54K
AMAZON COM INCSOLE	COM	30.23K	SH	$6.30M 1.76%	26.30K	3.93K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	11.06K	SH	$5.30M 1.49%	10.05K	1.01K
WALMART INCSOLE	COM	35.52K	SH	$4.41M 1.24%	30.11K	5.40K
JPMORGAN CHASE & COSOLE	COM	14.90K	SH	$4.38M 1.23%	11.63K	3.27K
META PLATFORMS INCSOLE	CL A	7.24K	SH	$4.14M 1.16%	6.82K	423.00
VISA INCSOLE	COM CL A	11.43K	SH	$3.46M 0.97%	9.84K	1.59K
COCA COLA COSOLE	COM	39.39K	SH	$3.00M 0.84%	33.93K	5.46K
GE VERNOVA INCSOLE	COM	3.04K	SH	$2.65M 0.74%	2.95K	87.00
STATE STR SPDR S&P 500 ETF TSOLE	TR UNIT	4.07K	SH	$2.65M 0.74%	4.07K	0.00
CARDINAL HEALTH INCSOLE	COM	11.37K	SH	$2.40M 0.67%	11.37K	0.00
ISHARES TRSOLE	RUS 1000 GRW ETF	5.49K	SH	$2.34M 0.66%	5.49K	0.00
ISHARES TRSOLE	CORE MSCI TOTAL	26.71K	SH	$2.31M 0.65%	26.71K	0.00

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