STERLING INVESTMENT COUNSEL, LLC

Filed: 1/27/2026ACC: 0002085853-26-000096

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 187 equity positions with a total reported market value of $349.01M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

187

Positions

$349.01M

Total AUM (reported)

3.44M

Total Shares

Allocation by class

COM$115.01M33.0%

S&P 500 GRWT ETF$35.73M10.2%

NASDAQ 100 ETF$30.70M8.8%

EQUITY PREMIUM$27.82M8.0%

SHS CREATION UNI$21.19M6.1%

CORE S&P MCP ETF$12.72M3.6%

CAP STK CL A$9.74M2.8%

Portfolio Concentration

Top 3$94.26M27.0%

4–10$85.30M24.4%

11–25$61.70M17.7%

Rest$107.75M30.9%

Top 3 weight

27.0%

Top 10 weight

51.4%

Voting Authority Distribution

Total shares with voting rights: 3.44M

Sole

Full voting authority

2.96M

% of voting shares86.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

475.87K

% of voting shares13.8%

Investment Discretion (by position count)

Sole187

Shared0

Other0

Dominant voting typeSole · 86.2% of voting shares

Institutional Holdings187

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares289.89K

TypeSH

Market value$35.73M

10.24%

Sole

285.85K

Shared

0.00

None

4.04K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares121.40K

TypeSH

Market value$30.70M

8.80%

Sole

119.80K

Shared

0.00

None

1.60K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares486.10K

TypeSH

Market value$27.82M

7.97%

Sole

479.05K

Shared

0.00

None

7.05K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares717.10K

TypeSH

Market value$21.19M

6.07%

Sole

707.54K

Shared

0.00

None

9.56K

APPLE INC

SOLE

COM

Shares65.30K

TypeSH

Market value$17.51M

5.02%

Sole

51.77K

Shared

0.00

None

13.53K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares192.72K

TypeSH

Market value$12.72M

3.64%

Sole

189.11K

Shared

0.00

None

3.61K

ALPHABET INC

SOLE

CAP STK CL A

Shares33.64K

TypeSH

Market value$9.74M

2.79%

Sole

26.52K

Shared

0.00

None

7.13K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.03K

TypeSH

Market value$8.24M

2.36%

Sole

11.99K

Shared

0.00

None

45.00

NVIDIA CORPORATION

SOLE

COM

Shares44.48K

TypeSH

Market value$8.03M

2.30%

Sole

39.12K

Shared

0.00

None

5.37K

MICROSOFT CORP

SOLE

COM

Shares16.88K

TypeSH

Market value$7.87M

2.25%

Sole

11.62K

Shared

0.00

None

5.26K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares65.40K

TypeSH

Market value$7.86M

2.25%

Sole

64.56K

Shared

0.00

None

844.00

AMAZON COM INC

SOLE

COM

Shares29.92K

TypeSH

Market value$6.87M

1.97%

Sole

25.93K

Shared

0.00

None

3.98K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares89.86K

TypeSH

Market value$6.53M

1.87%

Sole

88.61K

Shared

0.00

None

1.25K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.97K

TypeSH

Market value$5.47M

1.57%

Sole

9.92K

Shared

0.00

None

1.05K

JPMORGAN CHASE & CO.

SOLE

COM

Shares15.46K

TypeSH

Market value$4.72M

1.35%

Sole

11.65K

Shared

0.00

None

3.81K

META PLATFORMS INC

SOLE

CL A

Shares6.82K

TypeSH

Market value$4.48M

1.28%

Sole

6.50K

Shared

0.00

None

323.00

VISA INC

SOLE

COM CL A

Shares11.95K

TypeSH

Market value$4.12M

1.18%

Sole

9.75K

Shared

0.00

None

2.21K

WALMART INC

SOLE

COM

Shares35.46K

TypeSH

Market value$3.85M

1.10%

Sole

29.94K

Shared

0.00

None

5.52K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.09K

TypeSH

Market value$2.79M

0.80%

Sole

4.09K

Shared

0.00

None

0.00

COCA COLA CO

SOLE

COM

Shares39.92K

TypeSH

Market value$2.74M

0.78%

Sole

33.11K

Shared

0.00

None

6.82K

ISHARES TR

SOLE

CORE S&P US GWT

Shares15.17K

TypeSH

Market value$2.55M

0.73%

Sole

15.17K

Shared

0.00

None

0.00

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.23K

TypeSH

Market value$2.48M

0.71%

Sole

5.23K

Shared

0.00

None

0.00

ALPHABET INC

SOLE

CAP STK CL C

Shares8.58K

TypeSH

Market value$2.47M

0.71%

Sole

5.96K

Shared

0.00

None

2.62K

ELI LILLY & CO

SOLE

COM

Shares2.29K

TypeSH

Market value$2.44M

0.70%

Sole

2.23K

Shared

0.00

None

61.00

CARDINAL HEALTH INC

SOLE

COM

Shares11.36K

TypeSH

Market value$2.34M

0.67%

Sole

11.36K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	289.89K	SH	$35.73M 10.24%	285.85K	4.04K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	121.40K	SH	$30.70M 8.80%	119.80K	1.60K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	486.10K	SH	$27.82M 7.97%	479.05K	7.05K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	717.10K	SH	$21.19M 6.07%	707.54K	9.56K
APPLE INCSOLE	COM	65.30K	SH	$17.51M 5.02%	51.77K	13.53K
ISHARES TRSOLE	CORE S&P MCP ETF	192.72K	SH	$12.72M 3.64%	189.11K	3.61K
ALPHABET INCSOLE	CAP STK CL A	33.64K	SH	$9.74M 2.79%	26.52K	7.13K
ISHARES TRSOLE	CORE S&P500 ETF	12.03K	SH	$8.24M 2.36%	11.99K	45.00
NVIDIA CORPORATIONSOLE	COM	44.48K	SH	$8.03M 2.30%	39.12K	5.37K
MICROSOFT CORPSOLE	COM	16.88K	SH	$7.87M 2.25%	11.62K	5.26K
ISHARES TRSOLE	CORE S&P SCP ETF	65.40K	SH	$7.86M 2.25%	64.56K	844.00
AMAZON COM INCSOLE	COM	29.92K	SH	$6.87M 1.97%	25.93K	3.98K
ISHARES INCSOLE	MSCI EMRG CHN	89.86K	SH	$6.53M 1.87%	88.61K	1.25K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.97K	SH	$5.47M 1.57%	9.92K	1.05K
JPMORGAN CHASE & CO.SOLE	COM	15.46K	SH	$4.72M 1.35%	11.65K	3.81K
META PLATFORMS INCSOLE	CL A	6.82K	SH	$4.48M 1.28%	6.50K	323.00
VISA INCSOLE	COM CL A	11.95K	SH	$4.12M 1.18%	9.75K	2.21K
WALMART INCSOLE	COM	35.46K	SH	$3.85M 1.10%	29.94K	5.52K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.09K	SH	$2.79M 0.80%	4.09K	0.00
COCA COLA COSOLE	COM	39.92K	SH	$2.74M 0.78%	33.11K	6.82K
ISHARES TRSOLE	CORE S&P US GWT	15.17K	SH	$2.55M 0.73%	15.17K	0.00
ISHARES TRSOLE	RUS 1000 GRW ETF	5.23K	SH	$2.48M 0.71%	5.23K	0.00
ALPHABET INCSOLE	CAP STK CL C	8.58K	SH	$2.47M 0.71%	5.96K	2.62K
ELI LILLY & COSOLE	COM	2.29K	SH	$2.44M 0.70%	2.23K	61.00
CARDINAL HEALTH INCSOLE	COM	11.36K	SH	$2.34M 0.67%	11.36K	0.00

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