STERLING INVESTMENT COUNSEL, LLC

Filed: 10/21/2025ACC: 0002085853-25-000122

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 130 equity positions with a total reported market value of $311.93M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

130

Positions

$311.93M

Total AUM (reported)

3.16M

Total Shares

Allocation by class

COM$86.62M27.8%

S&P 500 GRWT ETF$35.52M11.4%

NASDAQ 100 ETF$30.09M9.6%

EQUITY PREMIUM$26.75M8.6%

SHS CREATION UNI$20.73M6.6%

CORE S&P MCP ETF$12.50M4.0%

CORE S&P500 ETF$7.92M2.5%

Portfolio Concentration

Top 3$92.36M29.6%

4–10$77.23M24.8%

11–25$62.67M20.1%

Rest$79.68M25.5%

Top 3 weight

29.6%

Top 10 weight

54.4%

Voting Authority Distribution

Total shares with voting rights: 3.16M

Sole

Full voting authority

3.06M

% of voting shares96.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

105.64K

% of voting shares3.3%

Investment Discretion (by position count)

Sole130

Shared0

Other0

Dominant voting typeSole · 96.7% of voting shares

Institutional Holdings130

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares294.22K

TypeSH

Market value$35.52M

11.39%

Sole

289.88K

Shared

0.00

None

4.34K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares121.78K

TypeSH

Market value$30.09M

9.65%

Sole

120.08K

Shared

0.00

None

1.70K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares468.40K

TypeSH

Market value$26.75M

8.57%

Sole

461.66K

Shared

0.00

None

6.74K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares699.94K

TypeSH

Market value$20.73M

6.65%

Sole

690.68K

Shared

0.00

None

9.26K

APPLE INC

SOLE

COM

Shares55.89K

TypeSH

Market value$14.23M

4.56%

Sole

53.78K

Shared

0.00

None

2.10K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares191.49K

TypeSH

Market value$12.50M

4.01%

Sole

187.90K

Shared

0.00

None

3.59K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares11.83K

TypeSH

Market value$7.92M

2.54%

Sole

11.79K

Shared

0.00

None

45.00

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares64.42K

TypeSH

Market value$7.66M

2.45%

Sole

63.59K

Shared

0.00

None

836.00

NVIDIA CORPORATION

SOLE

COM

Shares39.32K

TypeSH

Market value$7.34M

2.35%

Sole

39.02K

Shared

0.00

None

303.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares175.91K

TypeSH

Market value$6.86M

2.20%

Sole

174.84K

Shared

0.00

None

1.07K

ALPHABET INC

SOLE

CAP STK CL A

Shares28.09K

TypeSH

Market value$6.83M

2.19%

Sole

27.33K

Shared

0.00

None

755.00

MICROSOFT CORP

SOLE

COM

Shares12.24K

TypeSH

Market value$6.34M

2.03%

Sole

11.76K

Shared

0.00

None

485.00

ISHARES INC

SOLE

MSCI EMRG CHN

Shares90.03K

TypeSH

Market value$6.08M

1.95%

Sole

88.71K

Shared

0.00

None

1.31K

AMAZON COM INC

SOLE

COM

Shares27.61K

TypeSH

Market value$6.06M

1.94%

Sole

26.55K

Shared

0.00

None

1.06K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares9.94K

TypeSH

Market value$5.00M

1.60%

Sole

9.90K

Shared

0.00

None

42.00

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares46.43K

TypeSH

Market value$4.68M

1.50%

Sole

44.33K

Shared

0.00

None

2.10K

META PLATFORMS INC

SOLE

CL A

Shares6.07K

TypeSH

Market value$4.46M

1.43%

Sole

6.07K

Shared

0.00

None

1.00

JPMORGAN CHASE & CO.

SOLE

COM

Shares13.57K

TypeSH

Market value$4.28M

1.37%

Sole

12.95K

Shared

0.00

None

615.00

VISA INC

SOLE

COM CL A

Shares10.03K

TypeSH

Market value$3.43M

1.10%

Sole

9.80K

Shared

0.00

None

237.00

WALMART INC

SOLE

COM

Shares30.80K

TypeSH

Market value$3.17M

1.02%

Sole

29.92K

Shared

0.00

None

878.00

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.10K

TypeSH

Market value$2.73M

0.88%

Sole

4.10K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares15.59K

TypeSH

Market value$2.57M

0.82%

Sole

15.59K

Shared

0.00

None

0.00

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.36K

TypeSH

Market value$2.51M

0.81%

Sole

5.36K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares27.52K

TypeSH

Market value$2.27M

0.73%

Sole

27.52K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE DIV GRWTH

Shares33.24K

TypeSH

Market value$2.26M

0.73%

Sole

32.58K

Shared

0.00

None

657.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	294.22K	SH	$35.52M 11.39%	289.88K	4.34K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	121.78K	SH	$30.09M 9.65%	120.08K	1.70K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	468.40K	SH	$26.75M 8.57%	461.66K	6.74K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	699.94K	SH	$20.73M 6.65%	690.68K	9.26K
APPLE INCSOLE	COM	55.89K	SH	$14.23M 4.56%	53.78K	2.10K
ISHARES TRSOLE	CORE S&P MCP ETF	191.49K	SH	$12.50M 4.01%	187.90K	3.59K
ISHARES TRSOLE	CORE S&P500 ETF	11.83K	SH	$7.92M 2.54%	11.79K	45.00
ISHARES TRSOLE	CORE S&P SCP ETF	64.42K	SH	$7.66M 2.45%	63.59K	836.00
NVIDIA CORPORATIONSOLE	COM	39.32K	SH	$7.34M 2.35%	39.02K	303.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	175.91K	SH	$6.86M 2.20%	174.84K	1.07K
ALPHABET INCSOLE	CAP STK CL A	28.09K	SH	$6.83M 2.19%	27.33K	755.00
MICROSOFT CORPSOLE	COM	12.24K	SH	$6.34M 2.03%	11.76K	485.00
ISHARES INCSOLE	MSCI EMRG CHN	90.03K	SH	$6.08M 1.95%	88.71K	1.31K
AMAZON COM INCSOLE	COM	27.61K	SH	$6.06M 1.94%	26.55K	1.06K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	9.94K	SH	$5.00M 1.60%	9.90K	42.00
ISHARES TRSOLE	0-3 MNTH TREASRY	46.43K	SH	$4.68M 1.50%	44.33K	2.10K
META PLATFORMS INCSOLE	CL A	6.07K	SH	$4.46M 1.43%	6.07K	1.00
JPMORGAN CHASE & CO.SOLE	COM	13.57K	SH	$4.28M 1.37%	12.95K	615.00
VISA INCSOLE	COM CL A	10.03K	SH	$3.43M 1.10%	9.80K	237.00
WALMART INCSOLE	COM	30.80K	SH	$3.17M 1.02%	29.92K	878.00
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.10K	SH	$2.73M 0.88%	4.10K	0.00
ISHARES TRSOLE	CORE S&P US GWT	15.59K	SH	$2.57M 0.82%	15.59K	0.00
ISHARES TRSOLE	RUS 1000 GRW ETF	5.36K	SH	$2.51M 0.81%	5.36K	0.00
ISHARES TRSOLE	CORE MSCI TOTAL	27.52K	SH	$2.27M 0.73%	27.52K	0.00
ISHARES TRSOLE	CORE DIV GRWTH	33.24K	SH	$2.26M 0.73%	32.58K	657.00

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