STERLING INVESTMENT COUNSEL, LLC

Filed: 10/22/2024ACC: 0001925853-24-000004

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 173 equity positions with a total reported market value of $280.66M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

173

Positions

$280.66M

Total AUM (reported)

3.02M

Total Shares

Allocation by class

COM$94.17M33.6%

S&P 500 GRWT ETF$27.71M9.9%

NASDAQ 100 ETF$22.69M8.1%

EQUITY PREMIUM$20.87M7.4%

SHS CREATION UNI$16.30M5.8%

CORE S&P MCP ETF$10.60M3.8%

CORE S&P500 ETF$6.85M2.4%

Portfolio Concentration

Top 3$71.27M25.4%

4–10$68.52M24.4%

11–25$51.47M18.3%

Rest$89.40M31.9%

Top 3 weight

25.4%

Top 10 weight

49.8%

Voting Authority Distribution

Total shares with voting rights: 3.02M

Sole

Full voting authority

2.58M

% of voting shares85.5%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

437.96K

% of voting shares14.5%

Investment Discretion (by position count)

Sole173

Shared0

Other0

Dominant voting typeSole · 85.5% of voting shares

Institutional Holdings173

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares289.41K

TypeSH

Market value$27.71M

9.87%

Sole

283.97K

Shared

0.00

None

5.44K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares112.95K

TypeSH

Market value$22.69M

8.08%

Sole

111.25K

Shared

0.00

None

1.70K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares350.77K

TypeSH

Market value$20.87M

7.44%

Sole

344.67K

Shared

0.00

None

6.10K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares604.38K

TypeSH

Market value$16.30M

5.81%

Sole

595.66K

Shared

0.00

None

8.72K

APPLE INC

SOLE

COM

Shares69.82K

TypeSH

Market value$16.27M

5.80%

Sole

56.81K

Shared

0.00

None

13.01K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares170.09K

TypeSH

Market value$10.60M

3.78%

Sole

165.78K

Shared

0.00

None

4.30K

MICROSOFT CORP

SOLE

COM

Shares16.88K

TypeSH

Market value$7.26M

2.59%

Sole

11.67K

Shared

0.00

None

5.20K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares11.88K

TypeSH

Market value$6.85M

2.44%

Sole

11.84K

Shared

0.00

None

38.00

ISHARES INC

SOLE

MSCI EMRG CHN

Shares94.29K

TypeSH

Market value$5.76M

2.05%

Sole

92.93K

Shared

0.00

None

1.37K

ALPHABET INC

SOLE

CAP STK CL A

Shares33K

TypeSH

Market value$5.47M

1.95%

Sole

26.12K

Shared

0.00

None

6.88K

AMAZON COM INC

SOLE

COM

Shares27.29K

TypeSH

Market value$5.09M

1.81%

Sole

23.57K

Shared

0.00

None

3.72K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.88K

TypeSH

Market value$5.01M

1.78%

Sole

9.91K

Shared

0.00

None

968.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares124.05K

TypeSH

Market value$4.89M

1.74%

Sole

123.01K

Shared

0.00

None

1.03K

NVIDIA CORPORATION

SOLE

COM

Shares38.59K

TypeSH

Market value$4.69M

1.67%

Sole

33.93K

Shared

0.00

None

4.66K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares38.95K

TypeSH

Market value$4.56M

1.62%

Sole

38.32K

Shared

0.00

None

629.00

JPMORGAN CHASE & CO.

SOLE

COM

Shares16.74K

TypeSH

Market value$3.53M

1.26%

Sole

13.26K

Shared

0.00

None

3.48K

VISA INC

SOLE

COM CL A

Shares12.04K

TypeSH

Market value$3.31M

1.18%

Sole

9.92K

Shared

0.00

None

2.12K

META PLATFORMS INC

SOLE

CL A

Shares5.43K

TypeSH

Market value$3.11M

1.11%

Sole

5.15K

Shared

0.00

None

279.00

COCA COLA CO

SOLE

COM

Shares40.36K

TypeSH

Market value$2.90M

1.03%

Sole

33.16K

Shared

0.00

None

7.20K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares27.37K

TypeSH

Market value$2.76M

0.98%

Sole

25.73K

Shared

0.00

None

1.64K

WALMART INC

SOLE

COM

Shares32.25K

TypeSH

Market value$2.60M

0.93%

Sole

27.17K

Shared

0.00

None

5.08K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.16K

TypeSH

Market value$2.39M

0.85%

Sole

4.07K

Shared

0.00

None

90.00

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares21.36K

TypeSH

Market value$2.32M

0.83%

Sole

21.36K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE DIV GRWTH

Shares34.63K

TypeSH

Market value$2.17M

0.77%

Sole

33.98K

Shared

0.00

None

657.00

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.71K

TypeSH

Market value$2.17M

0.77%

Sole

2.54K

Shared

0.00

None

1.16K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	289.41K	SH	$27.71M 9.87%	283.97K	5.44K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	112.95K	SH	$22.69M 8.08%	111.25K	1.70K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	350.77K	SH	$20.87M 7.44%	344.67K	6.10K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	604.38K	SH	$16.30M 5.81%	595.66K	8.72K
APPLE INCSOLE	COM	69.82K	SH	$16.27M 5.80%	56.81K	13.01K
ISHARES TRSOLE	CORE S&P MCP ETF	170.09K	SH	$10.60M 3.78%	165.78K	4.30K
MICROSOFT CORPSOLE	COM	16.88K	SH	$7.26M 2.59%	11.67K	5.20K
ISHARES TRSOLE	CORE S&P500 ETF	11.88K	SH	$6.85M 2.44%	11.84K	38.00
ISHARES INCSOLE	MSCI EMRG CHN	94.29K	SH	$5.76M 2.05%	92.93K	1.37K
ALPHABET INCSOLE	CAP STK CL A	33K	SH	$5.47M 1.95%	26.12K	6.88K
AMAZON COM INCSOLE	COM	27.29K	SH	$5.09M 1.81%	23.57K	3.72K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.88K	SH	$5.01M 1.78%	9.91K	968.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	124.05K	SH	$4.89M 1.74%	123.01K	1.03K
NVIDIA CORPORATIONSOLE	COM	38.59K	SH	$4.69M 1.67%	33.93K	4.66K
ISHARES TRSOLE	CORE S&P SCP ETF	38.95K	SH	$4.56M 1.62%	38.32K	629.00
JPMORGAN CHASE & CO.SOLE	COM	16.74K	SH	$3.53M 1.26%	13.26K	3.48K
VISA INCSOLE	COM CL A	12.04K	SH	$3.31M 1.18%	9.92K	2.12K
META PLATFORMS INCSOLE	CL A	5.43K	SH	$3.11M 1.11%	5.15K	279.00
COCA COLA COSOLE	COM	40.36K	SH	$2.90M 1.03%	33.16K	7.20K
ISHARES TRSOLE	0-3 MNTH TREASRY	27.37K	SH	$2.76M 0.98%	25.73K	1.64K
WALMART INCSOLE	COM	32.25K	SH	$2.60M 0.93%	27.17K	5.08K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.16K	SH	$2.39M 0.85%	4.07K	90.00
ISHARES TRSOLE	NATIONAL MUN ETF	21.36K	SH	$2.32M 0.83%	21.36K	0.00
ISHARES TRSOLE	CORE DIV GRWTH	34.63K	SH	$2.17M 0.77%	33.98K	657.00
UNITEDHEALTH GROUP INCSOLE	COM	3.71K	SH	$2.17M 0.77%	2.54K	1.16K

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