Filed: 7/25/2024ACC: 0001925853-24-000003
📋 What this filing means
STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 164 equity positions with a total reported market value of $254.03M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
164
Positions
$254.03M
Total AUM (reported)
2.93M
Total Shares
Allocation by class
COM$80.83M31.8%
S&P 500 GRWT ETF$26.69M10.5%
NASDAQ 100 ETF$22.00M8.7%
EQUITY PREMIUM$19.01M7.5%
SHS CREATION UNI$15.29M6.0%
CORE S&P MCP ETF$9.80M3.9%
CORE S&P500 ETF$6.50M2.6%
Portfolio Concentration
Top 3$67.70M26.7%
4–10$63.87M25.1%
11–25$45.06M17.7%
Rest$77.39M30.5%
Top 3 weight
26.7%
Top 10 weight
51.8%
Voting Authority Distribution
Total shares with voting rights: 2.93M
Sole
Full voting authority
2.57M
shares
% of voting shares87.6%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
363.51K
shares
% of voting shares12.4%
Investment Discretion (by position count)
Sole164
Shared0
Other0
Dominant voting typeSole · 87.6% of voting shares
Institutional Holdings164
Rows:
ISHARES TR
SOLEShares288.42K
TypeSH
Market value$26.69M
10.51%
Sole
282.83K
Shared
0.00
None
5.59K
INVESCO EXCH TRADED FD TR II
SOLEShares111.61K
TypeSH
Market value$22.00M
8.66%
Sole
109.87K
Shared
0.00
None
1.73K
J P MORGAN EXCHANGE TRADED F
SOLEShares335.47K
TypeSH
Market value$19.01M
7.49%
Sole
329.50K
Shared
0.00
None
5.96K
CAPITAL GROUP INTL FOCUS EQT
SOLEShares594.65K
TypeSH
Market value$15.29M
6.02%
Sole
586.03K
Shared
0.00
None
8.62K
APPLE INC
SOLEShares67.26K
TypeSH
Market value$14.17M
5.58%
Sole
54.19K
Shared
0.00
None
13.07K
ISHARES TR
SOLEShares167.48K
TypeSH
Market value$9.80M
3.86%
Sole
163.18K
Shared
0.00
None
4.30K
MICROSOFT CORP
SOLEShares15.49K
TypeSH
Market value$6.92M
2.72%
Sole
10.27K
Shared
0.00
None
5.21K
ISHARES TR
SOLEShares11.88K
TypeSH
Market value$6.50M
2.56%
Sole
11.84K
Shared
0.00
None
38.00
ALPHABET INC
SOLEShares31.30K
TypeSH
Market value$5.70M
2.24%
Sole
24.52K
Shared
0.00
None
6.78K
ISHARES INC
SOLEShares92.64K
TypeSH
Market value$5.48M
2.16%
Sole
91.29K
Shared
0.00
None
1.35K
AMAZON COM INC
SOLEShares25.29K
TypeSH
Market value$4.89M
1.92%
Sole
21.64K
Shared
0.00
None
3.66K
HARTFORD FDS EXCHANGE TRADED
SOLEShares117.30K
TypeSH
Market value$4.54M
1.79%
Sole
116.30K
Shared
0.00
None
1K
BERKSHIRE HATHAWAY INC DEL
SOLEShares10.81K
TypeSH
Market value$4.40M
1.73%
Sole
9.84K
Shared
0.00
None
968.00
ISHARES TR
SOLEShares37.45K
TypeSH
Market value$3.99M
1.57%
Sole
36.83K
Shared
0.00
None
622.00
NVIDIA CORPORATION
SOLEShares28.55K
TypeSH
Market value$3.53M
1.39%
Sole
24.44K
Shared
0.00
None
4.11K
JPMORGAN CHASE & CO.
SOLEShares15.16K
TypeSH
Market value$3.07M
1.21%
Sole
11.67K
Shared
0.00
None
3.50K
VISA INC
SOLEShares11.31K
TypeSH
Market value$2.97M
1.17%
Sole
9.19K
Shared
0.00
None
2.12K
COCA COLA CO
SOLEShares40.51K
TypeSH
Market value$2.58M
1.01%
Sole
33.16K
Shared
0.00
None
7.35K
META PLATFORMS INC
SOLEShares4.69K
TypeSH
Market value$2.37M
0.93%
Sole
4.47K
Shared
0.00
None
224.00
ISHARES TR
SOLEShares21.36K
TypeSH
Market value$2.28M
0.90%
Sole
21.36K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares4.16K
TypeSH
Market value$2.26M
0.89%
Sole
4.07K
Shared
0.00
None
90.00
ISHARES TR
SOLEShares36.50K
TypeSH
Market value$2.10M
0.83%
Sole
35.84K
Shared
0.00
None
657.00
ISHARES TR
SOLEShares5.61K
TypeSH
Market value$2.05M
0.81%
Sole
5.61K
Shared
0.00
None
0.00
WALMART INC
SOLEShares30.18K
TypeSH
Market value$2.04M
0.80%
Sole
25.10K
Shared
0.00
None
5.08K
ISHARES TR
SOLEShares11.01K
TypeSH
Market value$2.00M
0.79%
Sole
11.01K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | S&P 500 GRWT ETF | 288.42K | SH | $26.69M 10.51% | 282.83K | 0.00 | 5.59K |
INVESCO EXCH TRADED FD TR IISOLE | NASDAQ 100 ETF | 111.61K | SH | $22.00M 8.66% | 109.87K | 0.00 | 1.73K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 335.47K | SH | $19.01M 7.49% | 329.50K | 0.00 | 5.96K |
CAPITAL GROUP INTL FOCUS EQTSOLE | SHS CREATION UNI | 594.65K | SH | $15.29M 6.02% | 586.03K | 0.00 | 8.62K |
APPLE INCSOLE | COM | 67.26K | SH | $14.17M 5.58% | 54.19K | 0.00 | 13.07K |
ISHARES TRSOLE | CORE S&P MCP ETF | 167.48K | SH | $9.80M 3.86% | 163.18K | 0.00 | 4.30K |
MICROSOFT CORPSOLE | COM | 15.49K | SH | $6.92M 2.72% | 10.27K | 0.00 | 5.21K |
ISHARES TRSOLE | CORE S&P500 ETF | 11.88K | SH | $6.50M 2.56% | 11.84K | 0.00 | 38.00 |
ALPHABET INCSOLE | CAP STK CL A | 31.30K | SH | $5.70M 2.24% | 24.52K | 0.00 | 6.78K |
ISHARES INCSOLE | MSCI EMRG CHN | 92.64K | SH | $5.48M 2.16% | 91.29K | 0.00 | 1.35K |
AMAZON COM INCSOLE | COM | 25.29K | SH | $4.89M 1.92% | 21.64K | 0.00 | 3.66K |
HARTFORD FDS EXCHANGE TRADEDSOLE | MUN OPORTUNITE | 117.30K | SH | $4.54M 1.79% | 116.30K | 0.00 | 1K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 10.81K | SH | $4.40M 1.73% | 9.84K | 0.00 | 968.00 |
ISHARES TRSOLE | CORE S&P SCP ETF | 37.45K | SH | $3.99M 1.57% | 36.83K | 0.00 | 622.00 |
NVIDIA CORPORATIONSOLE | COM | 28.55K | SH | $3.53M 1.39% | 24.44K | 0.00 | 4.11K |
JPMORGAN CHASE & CO.SOLE | COM | 15.16K | SH | $3.07M 1.21% | 11.67K | 0.00 | 3.50K |
VISA INCSOLE | COM CL A | 11.31K | SH | $2.97M 1.17% | 9.19K | 0.00 | 2.12K |
COCA COLA COSOLE | COM | 40.51K | SH | $2.58M 1.01% | 33.16K | 0.00 | 7.35K |
META PLATFORMS INCSOLE | CL A | 4.69K | SH | $2.37M 0.93% | 4.47K | 0.00 | 224.00 |
ISHARES TRSOLE | NATIONAL MUN ETF | 21.36K | SH | $2.28M 0.90% | 21.36K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 4.16K | SH | $2.26M 0.89% | 4.07K | 0.00 | 90.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 36.50K | SH | $2.10M 0.83% | 35.84K | 0.00 | 657.00 |
ISHARES TRSOLE | RUS 1000 GRW ETF | 5.61K | SH | $2.05M 0.81% | 5.61K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 30.18K | SH | $2.04M 0.80% | 25.10K | 0.00 | 5.08K |
ISHARES TRSOLE | S&P 500 VAL ETF | 11.01K | SH | $2.00M 0.79% | 11.01K | 0.00 | 0.00 |
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