STERLING INVESTMENT COUNSEL, LLC

Filed: 4/26/2024ACC: 0001925853-24-000002

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 171 equity positions with a total reported market value of $216.53M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

171

Positions

$216.53M

Total AUM (reported)

2.63M

Total Shares

Allocation by class

COM$75.48M34.9%

S&P 500 GRWT ETF$26.09M12.0%

SHS CREATION UNI$15.92M7.4%

NASDAQ 100 ETF$11.28M5.2%

CORE S&P MCP ETF$10.98M5.1%

CORE S&P500 ETF$6.62M3.1%

MSCI EMRG CHN$5.33M2.5%

Portfolio Concentration

Top 3$53.29M24.6%

4–10$47.99M22.2%

11–25$39.52M18.3%

Rest$75.73M35.0%

Top 3 weight

24.6%

Top 10 weight

46.8%

Voting Authority Distribution

Total shares with voting rights: 2.63M

Sole

Full voting authority

2.23M

% of voting shares84.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

401.67K

% of voting shares15.3%

Investment Discretion (by position count)

Sole171

Shared0

Other0

Dominant voting typeSole · 84.7% of voting shares

Institutional Holdings171

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares308.94K

TypeSH

Market value$26.09M

12.05%

Sole

303.08K

Shared

0.00

None

5.86K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares617.39K

TypeSH

Market value$15.92M

7.35%

Sole

608.21K

Shared

0.00

None

9.17K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares61.76K

TypeSH

Market value$11.28M

5.21%

Sole

60.70K

Shared

0.00

None

1.06K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares180.76K

TypeSH

Market value$10.98M

5.07%

Sole

176.31K

Shared

0.00

None

4.45K

APPLE INC

SOLE

COM

Shares57.05K

TypeSH

Market value$9.78M

4.52%

Sole

54.93K

Shared

0.00

None

2.12K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.60K

TypeSH

Market value$6.62M

3.06%

Sole

12.55K

Shared

0.00

None

45.00

MICROSOFT CORP

SOLE

COM

Shares14.81K

TypeSH

Market value$6.23M

2.88%

Sole

9.59K

Shared

0.00

None

5.22K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares92.56K

TypeSH

Market value$5.33M

2.46%

Sole

91.11K

Shared

0.00

None

1.45K

ALPHABET INC

SOLE

CAP STK CL A

Shares31.46K

TypeSH

Market value$4.75M

2.19%

Sole

24.92K

Shared

0.00

None

6.54K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.21K

TypeSH

Market value$4.29M

1.98%

Sole

10.16K

Shared

0.00

None

42.00

AMAZON COM INC

SOLE

COM

Shares23.72K

TypeSH

Market value$4.28M

1.98%

Sole

22.92K

Shared

0.00

None

798.00

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares36.76K

TypeSH

Market value$4.06M

1.88%

Sole

36.11K

Shared

0.00

None

651.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares99.38K

TypeSH

Market value$3.86M

1.78%

Sole

98.47K

Shared

0.00

None

907.00

VISA INC

SOLE

COM CL A

Shares11.51K

TypeSH

Market value$3.21M

1.48%

Sole

9.21K

Shared

0.00

None

2.30K

JPMORGAN CHASE & CO

SOLE

COM

Shares14.81K

TypeSH

Market value$2.97M

1.37%

Sole

11.40K

Shared

0.00

None

3.41K

COCA COLA CO

SOLE

COM

Shares41.40K

TypeSH

Market value$2.53M

1.17%

Sole

33.02K

Shared

0.00

None

8.38K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares39.47K

TypeSH

Market value$2.29M

1.06%

Sole

38.81K

Shared

0.00

None

657.00

DISNEY WALT CO

SOLE

COM

Shares18.45K

TypeSH

Market value$2.26M

1.04%

Sole

15.26K

Shared

0.00

None

3.20K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares20.39K

TypeSH

Market value$2.19M

1.01%

Sole

20.39K

Shared

0.00

None

0.00

NVIDIA CORPORATION

SOLE

COM

Shares2.34K

TypeSH

Market value$2.12M

0.98%

Sole

2.21K

Shared

0.00

None

130.00

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares11.17K

TypeSH

Market value$2.09M

0.96%

Sole

11.17K

Shared

0.00

None

0.00

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.90K

TypeSH

Market value$2.04M

0.94%

Sole

3.81K

Shared

0.00

None

90.00

WALMART INC

SOLE

COM

Shares33.19K

TypeSH

Market value$2.00M

0.92%

Sole

27.09K

Shared

0.00

None

6.10K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.74K

TypeSH

Market value$1.94M

0.89%

Sole

5.74K

Shared

0.00

None

0.00

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.42K

TypeSH

Market value$1.69M

0.78%

Sole

2.13K

Shared

0.00

None

1.30K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	308.94K	SH	$26.09M 12.05%	303.08K	5.86K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	617.39K	SH	$15.92M 7.35%	608.21K	9.17K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	61.76K	SH	$11.28M 5.21%	60.70K	1.06K
ISHARES TRSOLE	CORE S&P MCP ETF	180.76K	SH	$10.98M 5.07%	176.31K	4.45K
APPLE INCSOLE	COM	57.05K	SH	$9.78M 4.52%	54.93K	2.12K
ISHARES TRSOLE	CORE S&P500 ETF	12.60K	SH	$6.62M 3.06%	12.55K	45.00
MICROSOFT CORPSOLE	COM	14.81K	SH	$6.23M 2.88%	9.59K	5.22K
ISHARES INCSOLE	MSCI EMRG CHN	92.56K	SH	$5.33M 2.46%	91.11K	1.45K
ALPHABET INCSOLE	CAP STK CL A	31.46K	SH	$4.75M 2.19%	24.92K	6.54K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.21K	SH	$4.29M 1.98%	10.16K	42.00
AMAZON COM INCSOLE	COM	23.72K	SH	$4.28M 1.98%	22.92K	798.00
ISHARES TRSOLE	CORE S&P SCP ETF	36.76K	SH	$4.06M 1.88%	36.11K	651.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	99.38K	SH	$3.86M 1.78%	98.47K	907.00
VISA INCSOLE	COM CL A	11.51K	SH	$3.21M 1.48%	9.21K	2.30K
JPMORGAN CHASE & COSOLE	COM	14.81K	SH	$2.97M 1.37%	11.40K	3.41K
COCA COLA COSOLE	COM	41.40K	SH	$2.53M 1.17%	33.02K	8.38K
ISHARES TRSOLE	CORE DIV GRWTH	39.47K	SH	$2.29M 1.06%	38.81K	657.00
DISNEY WALT COSOLE	COM	18.45K	SH	$2.26M 1.04%	15.26K	3.20K
ISHARES TRSOLE	NATIONAL MUN ETF	20.39K	SH	$2.19M 1.01%	20.39K	0.00
NVIDIA CORPORATIONSOLE	COM	2.34K	SH	$2.12M 0.98%	2.21K	130.00
ISHARES TRSOLE	S&P 500 VAL ETF	11.17K	SH	$2.09M 0.96%	11.17K	0.00
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.90K	SH	$2.04M 0.94%	3.81K	90.00
WALMART INCSOLE	COM	33.19K	SH	$2.00M 0.92%	27.09K	6.10K
ISHARES TRSOLE	RUS 1000 GRW ETF	5.74K	SH	$1.94M 0.89%	5.74K	0.00
UNITEDHEALTH GROUP INCSOLE	COM	3.42K	SH	$1.69M 0.78%	2.13K	1.30K

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