STERLING INVESTMENT COUNSEL, LLC

Filed: 1/12/2024ACC: 0001925853-24-000001

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 157 equity positions with a total reported market value of $195.97M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

157

Positions

$195.97M

Total AUM (reported)

2.37M

Total Shares

Allocation by class

COM$69.66M35.5%

S&P 500 GRWT ETF$22.80M11.6%

SHS CREATION UNI$14.36M7.3%

NASDAQ 100 ETF$10.17M5.2%

CORE S&P MCP ETF$8.48M4.3%

CORE S&P500 ETF$6.34M3.2%

MSCI EMRG CHN$4.97M2.5%

Portfolio Concentration

Top 3$50.30M25.7%

4–10$43.76M22.3%

11–25$36.03M18.4%

Rest$65.88M33.6%

Top 3 weight

25.7%

Top 10 weight

48.0%

Voting Authority Distribution

Total shares with voting rights: 2.37M

Sole

Full voting authority

1.99M

% of voting shares84.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

378.04K

% of voting shares16.0%

Investment Discretion (by position count)

Sole157

Shared0

Other0

Dominant voting typeSole · 84.0% of voting shares

Institutional Holdings157

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares303.65K

TypeSH

Market value$22.80M

11.64%

Sole

298.10K

Shared

0.00

None

5.55K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares601.51K

TypeSH

Market value$14.36M

7.33%

Sole

593.14K

Shared

0.00

None

8.38K

APPLE INC

SOLE

COM

Shares68.25K

TypeSH

Market value$13.14M

6.71%

Sole

55.37K

Shared

0.00

None

12.88K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares60.35K

TypeSH

Market value$10.17M

5.19%

Sole

59.44K

Shared

0.00

None

916.00

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares30.61K

TypeSH

Market value$8.48M

4.33%

Sole

30.09K

Shared

0.00

None

526.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares13.27K

TypeSH

Market value$6.34M

3.23%

Sole

13.23K

Shared

0.00

None

38.00

MICROSOFT CORP

SOLE

COM

Shares14.55K

TypeSH

Market value$5.47M

2.79%

Sole

9.39K

Shared

0.00

None

5.16K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares89.61K

TypeSH

Market value$4.97M

2.53%

Sole

88.27K

Shared

0.00

None

1.34K

ALPHABET INC

SOLE

CAP STK CL A

Shares31.79K

TypeSH

Market value$4.44M

2.27%

Sole

25.27K

Shared

0.00

None

6.51K

AMAZON COM INC

SOLE

COM

Shares25.60K

TypeSH

Market value$3.89M

1.98%

Sole

22.21K

Shared

0.00

None

3.39K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares35.42K

TypeSH

Market value$3.83M

1.96%

Sole

34.81K

Shared

0.00

None

614.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares96.31K

TypeSH

Market value$3.75M

1.91%

Sole

95.41K

Shared

0.00

None

899.00

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.35K

TypeSH

Market value$3.69M

1.88%

Sole

9.41K

Shared

0.00

None

943.00

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares28.76K

TypeSH

Market value$3.12M

1.59%

Sole

27.59K

Shared

0.00

None

1.18K

VISA INC

SOLE

COM CL A

Shares11.27K

TypeSH

Market value$2.93M

1.50%

Sole

9.05K

Shared

0.00

None

2.21K

COCA COLA CO

SOLE

COM

Shares40.58K

TypeSH

Market value$2.39M

1.22%

Sole

32.22K

Shared

0.00

None

8.36K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares13.71K

TypeSH

Market value$2.38M

1.22%

Sole

13.49K

Shared

0.00

None

220.00

ISHARES TR

SOLE

CORE DIV GRWTH

Shares39.63K

TypeSH

Market value$2.13M

1.09%

Sole

38.97K

Shared

0.00

None

657.00

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.92K

TypeSH

Market value$1.86M

0.95%

Sole

3.83K

Shared

0.00

None

90.00

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares6K

TypeSH

Market value$1.82M

0.93%

Sole

Shared

0.00

None

0.00

JPMORGAN CHASE & CO

SOLE

COM

Shares10.34K

TypeSH

Market value$1.76M

0.90%

Sole

Shared

0.00

None

3.34K

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.15K

TypeSH

Market value$1.66M

0.85%

Sole

1.98K

Shared

0.00

None

1.16K

WALMART INC

SOLE

COM

Shares10.30K

TypeSH

Market value$1.62M

0.83%

Sole

8.40K

Shared

0.00

None

1.89K

ARK ETF TR

SOLE

NEXT GNRTN INTER

Shares20.97K

TypeSH

Market value$1.59M

0.81%

Sole

20.77K

Shared

0.00

None

205.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares14.17K

TypeSH

Market value$1.47M

0.75%

Sole

14.17K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	303.65K	SH	$22.80M 11.64%	298.10K	5.55K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	601.51K	SH	$14.36M 7.33%	593.14K	8.38K
APPLE INCSOLE	COM	68.25K	SH	$13.14M 6.71%	55.37K	12.88K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	60.35K	SH	$10.17M 5.19%	59.44K	916.00
ISHARES TRSOLE	CORE S&P MCP ETF	30.61K	SH	$8.48M 4.33%	30.09K	526.00
ISHARES TRSOLE	CORE S&P500 ETF	13.27K	SH	$6.34M 3.23%	13.23K	38.00
MICROSOFT CORPSOLE	COM	14.55K	SH	$5.47M 2.79%	9.39K	5.16K
ISHARES INCSOLE	MSCI EMRG CHN	89.61K	SH	$4.97M 2.53%	88.27K	1.34K
ALPHABET INCSOLE	CAP STK CL A	31.79K	SH	$4.44M 2.27%	25.27K	6.51K
AMAZON COM INCSOLE	COM	25.60K	SH	$3.89M 1.98%	22.21K	3.39K
ISHARES TRSOLE	CORE S&P SCP ETF	35.42K	SH	$3.83M 1.96%	34.81K	614.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	96.31K	SH	$3.75M 1.91%	95.41K	899.00
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.35K	SH	$3.69M 1.88%	9.41K	943.00
ISHARES TRSOLE	NATIONAL MUN ETF	28.76K	SH	$3.12M 1.59%	27.59K	1.18K
VISA INCSOLE	COM CL A	11.27K	SH	$2.93M 1.50%	9.05K	2.21K
COCA COLA COSOLE	COM	40.58K	SH	$2.39M 1.22%	32.22K	8.36K
ISHARES TRSOLE	S&P 500 VAL ETF	13.71K	SH	$2.38M 1.22%	13.49K	220.00
ISHARES TRSOLE	CORE DIV GRWTH	39.63K	SH	$2.13M 1.09%	38.97K	657.00
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.92K	SH	$1.86M 0.95%	3.83K	90.00
ISHARES TRSOLE	RUS 1000 GRW ETF	6K	SH	$1.82M 0.93%	6K	0.00
JPMORGAN CHASE & COSOLE	COM	10.34K	SH	$1.76M 0.90%	7K	3.34K
UNITEDHEALTH GROUP INCSOLE	COM	3.15K	SH	$1.66M 0.85%	1.98K	1.16K
WALMART INCSOLE	COM	10.30K	SH	$1.62M 0.83%	8.40K	1.89K
ARK ETF TRSOLE	NEXT GNRTN INTER	20.97K	SH	$1.59M 0.81%	20.77K	205.00
ISHARES TRSOLE	CORE S&P US GWT	14.17K	SH	$1.47M 0.75%	14.17K	0.00

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