STERLING INVESTMENT COUNSEL, LLC

Filed: 10/19/2023ACC: 0001925853-23-000004

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 151 equity positions with a total reported market value of $174.52M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

151

Positions

$174.52M

Total AUM (reported)

2.34M

Total Shares

Allocation by class

COM$62.16M35.6%

S&P 500 GRWT ETF$22.74M13.0%

SHS CREATION UNI$12.61M7.2%

NASDAQ 100 ETF$10.86M6.2%

CORE S&P MCP ETF$7.49M4.3%

CORE S&P500 ETF$5.98M3.4%

MSCI EMRG CHN$4.29M2.5%

Portfolio Concentration

Top 3$46.21M26.5%

4–10$39.97M22.9%

11–25$30.03M17.2%

Rest$58.31M33.4%

Top 3 weight

26.5%

Top 10 weight

49.4%

Voting Authority Distribution

Total shares with voting rights: 2.34M

Sole

Full voting authority

1.98M

% of voting shares84.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

358.08K

% of voting shares15.3%

Investment Discretion (by position count)

Sole151

Shared0

Other0

Dominant voting typeSole · 84.7% of voting shares

Institutional Holdings151

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares332.43K

TypeSH

Market value$22.74M

13.03%

Sole

326.44K

Shared

0.00

None

5.99K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares579.82K

TypeSH

Market value$12.61M

7.22%

Sole

572.25K

Shared

0.00

None

7.56K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares73.69K

TypeSH

Market value$10.86M

6.22%

Sole

72.61K

Shared

0.00

None

1.08K

APPLE INC

SOLE

COM

Shares58.22K

TypeSH

Market value$9.97M

5.71%

Sole

56.78K

Shared

0.00

None

1.44K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares30.05K

TypeSH

Market value$7.49M

4.29%

Sole

29.53K

Shared

0.00

None

522.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares13.92K

TypeSH

Market value$5.98M

3.43%

Sole

13.89K

Shared

0.00

None

38.00

MICROSOFT CORP

SOLE

COM

Shares14.43K

TypeSH

Market value$4.56M

2.61%

Sole

9.61K

Shared

0.00

None

4.82K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares86.11K

TypeSH

Market value$4.29M

2.46%

Sole

84.89K

Shared

0.00

None

1.22K

ALPHABET INC

SOLE

CAP STK CL A

Shares31.21K

TypeSH

Market value$4.08M

2.34%

Sole

24.69K

Shared

0.00

None

6.52K

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares97.65K

TypeSH

Market value$3.59M

2.06%

Sole

96.76K

Shared

0.00

None

892.00

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares9.28K

TypeSH

Market value$3.25M

1.86%

Sole

9.26K

Shared

0.00

None

17.00

AMAZON COM INC

SOLE

COM

Shares24.09K

TypeSH

Market value$3.06M

1.75%

Sole

23.64K

Shared

0.00

None

440.00

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares31.43K

TypeSH

Market value$2.97M

1.70%

Sole

30.86K

Shared

0.00

None

573.00

VISA INC

SOLE

COM CL A

Shares11.42K

TypeSH

Market value$2.63M

1.51%

Sole

9.39K

Shared

0.00

None

2.03K

COCA COLA CO

SOLE

COM

Shares39.59K

TypeSH

Market value$2.22M

1.27%

Sole

31.43K

Shared

0.00

None

8.17K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares40.87K

TypeSH

Market value$2.02M

1.16%

Sole

40.21K

Shared

0.00

None

657.00

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares11.47K

TypeSH

Market value$1.76M

1.01%

Sole

11.47K

Shared

0.00

None

0.00

WALMART INC

SOLE

COM

Shares10.61K

TypeSH

Market value$1.70M

0.97%

Sole

8.90K

Shared

0.00

None

1.71K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.92K

TypeSH

Market value$1.68M

0.96%

Sole

3.83K

Shared

0.00

None

90.00

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.24K

TypeSH

Market value$1.63M

0.94%

Sole

2.07K

Shared

0.00

None

1.16K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares6K

TypeSH

Market value$1.60M

0.92%

Sole

Shared

0.00

None

0.00

JPMORGAN CHASE & CO

SOLE

COM

Shares10.37K

TypeSH

Market value$1.50M

0.86%

Sole

7.23K

Shared

0.00

None

3.14K

DISNEY WALT CO

SOLE

COM

Shares17.24K

TypeSH

Market value$1.40M

0.80%

Sole

14.69K

Shared

0.00

None

2.55K

ALPHABET INC

SOLE

CAP STK CL C

Shares10.01K

TypeSH

Market value$1.32M

0.76%

Sole

8.21K

Shared

0.00

None

1.80K

ISHARES TR

SOLE

IBOXX HI YD ETF

Shares17.67K

TypeSH

Market value$1.30M

0.75%

Sole

0.00

Shared

0.00

None

17.67K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	332.43K	SH	$22.74M 13.03%	326.44K	5.99K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	579.82K	SH	$12.61M 7.22%	572.25K	7.56K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	73.69K	SH	$10.86M 6.22%	72.61K	1.08K
APPLE INCSOLE	COM	58.22K	SH	$9.97M 5.71%	56.78K	1.44K
ISHARES TRSOLE	CORE S&P MCP ETF	30.05K	SH	$7.49M 4.29%	29.53K	522.00
ISHARES TRSOLE	CORE S&P500 ETF	13.92K	SH	$5.98M 3.43%	13.89K	38.00
MICROSOFT CORPSOLE	COM	14.43K	SH	$4.56M 2.61%	9.61K	4.82K
ISHARES INCSOLE	MSCI EMRG CHN	86.11K	SH	$4.29M 2.46%	84.89K	1.22K
ALPHABET INCSOLE	CAP STK CL A	31.21K	SH	$4.08M 2.34%	24.69K	6.52K
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	97.65K	SH	$3.59M 2.06%	96.76K	892.00
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	9.28K	SH	$3.25M 1.86%	9.26K	17.00
AMAZON COM INCSOLE	COM	24.09K	SH	$3.06M 1.75%	23.64K	440.00
ISHARES TRSOLE	CORE S&P SCP ETF	31.43K	SH	$2.97M 1.70%	30.86K	573.00
VISA INCSOLE	COM CL A	11.42K	SH	$2.63M 1.51%	9.39K	2.03K
COCA COLA COSOLE	COM	39.59K	SH	$2.22M 1.27%	31.43K	8.17K
ISHARES TRSOLE	CORE DIV GRWTH	40.87K	SH	$2.02M 1.16%	40.21K	657.00
ISHARES TRSOLE	S&P 500 VAL ETF	11.47K	SH	$1.76M 1.01%	11.47K	0.00
WALMART INCSOLE	COM	10.61K	SH	$1.70M 0.97%	8.90K	1.71K
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.92K	SH	$1.68M 0.96%	3.83K	90.00
UNITEDHEALTH GROUP INCSOLE	COM	3.24K	SH	$1.63M 0.94%	2.07K	1.16K
ISHARES TRSOLE	RUS 1000 GRW ETF	6K	SH	$1.60M 0.92%	6K	0.00
JPMORGAN CHASE & COSOLE	COM	10.37K	SH	$1.50M 0.86%	7.23K	3.14K
DISNEY WALT COSOLE	COM	17.24K	SH	$1.40M 0.80%	14.69K	2.55K
ALPHABET INCSOLE	CAP STK CL C	10.01K	SH	$1.32M 0.76%	8.21K	1.80K
ISHARES TRSOLE	IBOXX HI YD ETF	17.67K	SH	$1.30M 0.75%	0.00	17.67K

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