STERLING INVESTMENT COUNSEL, LLC

Filed: 7/17/2023ACC: 0001925853-23-000003

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 154 equity positions with a total reported market value of $185.23M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

154

Positions

$185.23M

Total AUM (reported)

2.40M

Total Shares

Allocation by class

COM$67.59M36.5%

S&P 500 GRWT ETF$23.15M12.5%

SHS CREATION UNI$13.19M7.1%

NASDAQ 100 ETF$11.25M6.1%

CORE S&P MCP ETF$7.81M4.2%

CORE MSCI EMKT$7.33M4.0%

CORE S&P500 ETF$6.25M3.4%

Portfolio Concentration

Top 3$49.88M26.9%

4–10$44.74M24.2%

11–25$31.12M16.8%

Rest$59.49M32.1%

Top 3 weight

26.9%

Top 10 weight

51.1%

Voting Authority Distribution

Total shares with voting rights: 2.40M

Sole

Full voting authority

51.72K

% of voting shares2.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.34M

% of voting shares97.8%

Investment Discretion (by position count)

Sole154

Shared0

Other0

Dominant voting typeNone · 97.8% of voting shares

Institutional Holdings154

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares328.52K

TypeSH

Market value$23.15M

12.50%

Sole

4.49K

Shared

0.00

None

324.03K

APPLE INC

SOLE

COM

Shares69.81K

TypeSH

Market value$13.54M

7.31%

Sole

2.66K

Shared

0.00

None

67.16K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares560.71K

TypeSH

Market value$13.19M

7.12%

Sole

5.67K

Shared

0.00

None

555.03K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares74.05K

TypeSH

Market value$11.25M

6.08%

Sole

1.46K

Shared

0.00

None

72.59K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares29.86K

TypeSH

Market value$7.81M

4.21%

Sole

328.00

Shared

0.00

None

29.53K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares148.66K

TypeSH

Market value$7.33M

3.96%

Sole

1.44K

Shared

0.00

None

147.22K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares14.02K

TypeSH

Market value$6.25M

3.37%

Sole

0.00

Shared

0.00

None

14.02K

MICROSOFT CORP

SOLE

COM

Shares14.37K

TypeSH

Market value$4.89M

2.64%

Sole

827.00

Shared

0.00

None

13.54K

ALPHABET INC

SOLE

CAP STK CL A

Shares30.96K

TypeSH

Market value$3.71M

2.00%

Sole

2.88K

Shared

0.00

None

28.08K

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares92.09K

TypeSH

Market value$3.50M

1.89%

Sole

336.00

Shared

0.00

None

91.75K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.20K

TypeSH

Market value$3.48M

1.88%

Sole

279.00

Shared

0.00

None

9.92K

AMAZON COM INC

SOLE

COM

Shares26.54K

TypeSH

Market value$3.46M

1.87%

Sole

2.45K

Shared

0.00

None

24.09K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares30.30K

TypeSH

Market value$3.02M

1.63%

Sole

280.00

Shared

0.00

None

30.02K

VISA INC

SOLE

COM CL A

Shares11.34K

TypeSH

Market value$2.69M

1.45%

Sole

791.00

Shared

0.00

None

10.55K

COCA COLA CO

SOLE

COM

Shares39.11K

TypeSH

Market value$2.36M

1.27%

Sole

1.44K

Shared

0.00

None

37.67K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares41.39K

TypeSH

Market value$2.13M

1.15%

Sole

0.00

Shared

0.00

None

41.39K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares11.72K

TypeSH

Market value$1.89M

1.02%

Sole

0.00

Shared

0.00

None

11.72K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.02K

TypeSH

Market value$1.78M

0.96%

Sole

0.00

Shared

0.00

None

4.02K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.95K

TypeSH

Market value$1.64M

0.88%

Sole

0.00

Shared

0.00

None

5.95K

WALMART INC

SOLE

COM

Shares10.23K

TypeSH

Market value$1.61M

0.87%

Sole

1.18K

Shared

0.00

None

9.06K

JPMORGAN CHASE & CO

SOLE

COM

Shares10.46K

TypeSH

Market value$1.52M

0.82%

Sole

610.00

Shared

0.00

None

9.85K

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.15K

TypeSH

Market value$1.51M

0.82%

Sole

396.00

Shared

0.00

None

2.75K

DISNEY WALT CO

SOLE

COM

Shares15.99K

TypeSH

Market value$1.43M

0.77%

Sole

721.00

Shared

0.00

None

15.27K

ISHARES TR

SOLE

IBOXX HI YD ETF

Shares18.25K

TypeSH

Market value$1.37M

0.74%

Sole

0.00

Shared

0.00

None

18.25K

CARDINAL HEALTH INC

SOLE

COM

Shares13.02K

TypeSH

Market value$1.23M

0.66%

Sole

0.00

Shared

0.00

None

13.02K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	328.52K	SH	$23.15M 12.50%	4.49K	324.03K
APPLE INCSOLE	COM	69.81K	SH	$13.54M 7.31%	2.66K	67.16K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	560.71K	SH	$13.19M 7.12%	5.67K	555.03K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	74.05K	SH	$11.25M 6.08%	1.46K	72.59K
ISHARES TRSOLE	CORE S&P MCP ETF	29.86K	SH	$7.81M 4.21%	328.00	29.53K
ISHARES INCSOLE	CORE MSCI EMKT	148.66K	SH	$7.33M 3.96%	1.44K	147.22K
ISHARES TRSOLE	CORE S&P500 ETF	14.02K	SH	$6.25M 3.37%	0.00	14.02K
MICROSOFT CORPSOLE	COM	14.37K	SH	$4.89M 2.64%	827.00	13.54K
ALPHABET INCSOLE	CAP STK CL A	30.96K	SH	$3.71M 2.00%	2.88K	28.08K
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	92.09K	SH	$3.50M 1.89%	336.00	91.75K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.20K	SH	$3.48M 1.88%	279.00	9.92K
AMAZON COM INCSOLE	COM	26.54K	SH	$3.46M 1.87%	2.45K	24.09K
ISHARES TRSOLE	CORE S&P SCP ETF	30.30K	SH	$3.02M 1.63%	280.00	30.02K
VISA INCSOLE	COM CL A	11.34K	SH	$2.69M 1.45%	791.00	10.55K
COCA COLA COSOLE	COM	39.11K	SH	$2.36M 1.27%	1.44K	37.67K
ISHARES TRSOLE	CORE DIV GRWTH	41.39K	SH	$2.13M 1.15%	0.00	41.39K
ISHARES TRSOLE	S&P 500 VAL ETF	11.72K	SH	$1.89M 1.02%	0.00	11.72K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.02K	SH	$1.78M 0.96%	0.00	4.02K
ISHARES TRSOLE	RUS 1000 GRW ETF	5.95K	SH	$1.64M 0.88%	0.00	5.95K
WALMART INCSOLE	COM	10.23K	SH	$1.61M 0.87%	1.18K	9.06K
JPMORGAN CHASE & COSOLE	COM	10.46K	SH	$1.52M 0.82%	610.00	9.85K
UNITEDHEALTH GROUP INCSOLE	COM	3.15K	SH	$1.51M 0.82%	396.00	2.75K
DISNEY WALT COSOLE	COM	15.99K	SH	$1.43M 0.77%	721.00	15.27K
ISHARES TRSOLE	IBOXX HI YD ETF	18.25K	SH	$1.37M 0.74%	0.00	18.25K
CARDINAL HEALTH INCSOLE	COM	13.02K	SH	$1.23M 0.66%	0.00	13.02K

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