STERLING INVESTMENT COUNSEL, LLC

Filed: 4/18/2023ACC: 0001925853-23-000002

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 156 equity positions with a total reported market value of $168.29M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

156

Positions

$168.29M

Total AUM (reported)

2.37M

Total Shares

Allocation by class

COM$62.82M37.3%

S&P 500 GRWT ETF$21.00M12.5%

SHS CREATION UNI$12.72M7.6%

NASDAQ 100 ETF$9.82M5.8%

CORE S&P MCP ETF$7.38M4.4%

CORE MSCI EMKT$7.04M4.2%

CORE S&P500 ETF$5.64M3.3%

Portfolio Concentration

Top 3$45.14M26.8%

4–10$40.33M24.0%

11–25$26.46M15.7%

Rest$56.37M33.5%

Top 3 weight

26.8%

Top 10 weight

50.8%

Voting Authority Distribution

Total shares with voting rights: 2.16M

Sole

Full voting authority

96.18K

% of voting shares4.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.07M

% of voting shares95.6%

Investment Discretion (by position count)

Sole156

Shared0

Other0

Dominant voting typeNone · 95.6% of voting shares

Institutional Holdings156

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares328.75K

TypeSH

Market value$21.00M

12.48%

Sole

3.25K

Shared

0.00

None

325.50K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares548.62K

TypeSH

Market value$12.72M

7.56%

Sole

3.87K

Shared

0.00

None

544.75K

APPLE INC

SOLE

COM

Shares69.19K

TypeSH

Market value$11.41M

6.78%

Sole

2.79K

Shared

0.00

None

55.17K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares74.39K

TypeSH

Market value$9.82M

5.84%

Sole

1.13K

Shared

0.00

None

73.26K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares29.51K

TypeSH

Market value$7.38M

4.39%

Sole

252.00

Shared

0.00

None

29.26K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares144.19K

TypeSH

Market value$7.04M

4.18%

Sole

1.01K

Shared

0.00

None

143.12K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares13.71K

TypeSH

Market value$5.64M

3.35%

Sole

0.00

Shared

0.00

None

13.71K

MICROSOFT CORP

SOLE

COM

Shares14.35K

TypeSH

Market value$4.14M

2.46%

Sole

804.00

Shared

0.00

None

13.23K

ALPHABET INC

SOLE

CAP STK CL A

Shares30.72K

TypeSH

Market value$3.19M

1.89%

Sole

2.77K

Shared

0.00

None

27.17K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.13K

TypeSH

Market value$3.13M

1.86%

Sole

279.00

Shared

0.00

None

8.96K

AMAZON COM INC

SOLE

COM

Shares26K

TypeSH

Market value$2.69M

1.60%

Sole

2.33K

Shared

0.00

None

23.14K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares27.76K

TypeSH

Market value$2.68M

1.59%

Sole

185.00

Shared

0.00

None

27.57K

VISA INC

SOLE

COM CL A

Shares11.32K

TypeSH

Market value$2.55M

1.52%

Sole

765.00

Shared

0.00

None

8.66K

COCA COLA CO

SOLE

COM

Shares38.78K

TypeSH

Market value$2.41M

1.43%

Sole

1.38K

Shared

0.00

None

29.45K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares42.08K

TypeSH

Market value$2.10M

1.25%

Sole

0.00

Shared

0.00

None

42.08K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares12.03K

TypeSH

Market value$1.83M

1.08%

Sole

0.00

Shared

0.00

None

12.03K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.03K

TypeSH

Market value$1.65M

0.98%

Sole

0.00

Shared

0.00

None

3.79K

DISNEY WALT CO

SOLE

COM

Shares16.20K

TypeSH

Market value$1.62M

0.96%

Sole

1.67K

Shared

0.00

None

12.35K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.95K

TypeSH

Market value$1.45M

0.86%

Sole

0.00

Shared

0.00

None

5.95K

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.03K

TypeSH

Market value$1.43M

0.85%

Sole

318.00

Shared

0.00

None

2.66K

WALMART INC

SOLE

COM

Shares9.62K

TypeSH

Market value$1.42M

0.84%

Sole

820.00

Shared

0.00

None

8.72K

JPMORGAN CHASE & CO

SOLE

COM

Shares10.19K

TypeSH

Market value$1.33M

0.79%

Sole

610.00

Shared

0.00

None

9.46K

PEPSICO INC

SOLE

COM

Shares6.15K

TypeSH

Market value$1.12M

0.67%

Sole

190.00

Shared

0.00

None

5.90K

ARK ETF TR

SOLE

NEXT GNRTN INTER

Shares20.83K

TypeSH

Market value$1.12M

0.66%

Sole

0.00

Shared

0.00

None

20.46K

ISHARES TR

SOLE

CORE S&P US GWT

Shares12K

TypeSH

Market value$1.07M

0.63%

Sole

0.00

Shared

0.00

None

12K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	328.75K	SH	$21.00M 12.48%	3.25K	325.50K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	548.62K	SH	$12.72M 7.56%	3.87K	544.75K
APPLE INCSOLE	COM	69.19K	SH	$11.41M 6.78%	2.79K	55.17K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	74.39K	SH	$9.82M 5.84%	1.13K	73.26K
ISHARES TRSOLE	CORE S&P MCP ETF	29.51K	SH	$7.38M 4.39%	252.00	29.26K
ISHARES INCSOLE	CORE MSCI EMKT	144.19K	SH	$7.04M 4.18%	1.01K	143.12K
ISHARES TRSOLE	CORE S&P500 ETF	13.71K	SH	$5.64M 3.35%	0.00	13.71K
MICROSOFT CORPSOLE	COM	14.35K	SH	$4.14M 2.46%	804.00	13.23K
ALPHABET INCSOLE	CAP STK CL A	30.72K	SH	$3.19M 1.89%	2.77K	27.17K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.13K	SH	$3.13M 1.86%	279.00	8.96K
AMAZON COM INCSOLE	COM	26K	SH	$2.69M 1.60%	2.33K	23.14K
ISHARES TRSOLE	CORE S&P SCP ETF	27.76K	SH	$2.68M 1.59%	185.00	27.57K
VISA INCSOLE	COM CL A	11.32K	SH	$2.55M 1.52%	765.00	8.66K
COCA COLA COSOLE	COM	38.78K	SH	$2.41M 1.43%	1.38K	29.45K
ISHARES TRSOLE	CORE DIV GRWTH	42.08K	SH	$2.10M 1.25%	0.00	42.08K
ISHARES TRSOLE	S&P 500 VAL ETF	12.03K	SH	$1.83M 1.08%	0.00	12.03K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.03K	SH	$1.65M 0.98%	0.00	3.79K
DISNEY WALT COSOLE	COM	16.20K	SH	$1.62M 0.96%	1.67K	12.35K
ISHARES TRSOLE	RUS 1000 GRW ETF	5.95K	SH	$1.45M 0.86%	0.00	5.95K
UNITEDHEALTH GROUP INCSOLE	COM	3.03K	SH	$1.43M 0.85%	318.00	2.66K
WALMART INCSOLE	COM	9.62K	SH	$1.42M 0.84%	820.00	8.72K
JPMORGAN CHASE & COSOLE	COM	10.19K	SH	$1.33M 0.79%	610.00	9.46K
PEPSICO INCSOLE	COM	6.15K	SH	$1.12M 0.67%	190.00	5.90K
ARK ETF TRSOLE	NEXT GNRTN INTER	20.83K	SH	$1.12M 0.66%	0.00	20.46K
ISHARES TRSOLE	CORE S&P US GWT	12K	SH	$1.07M 0.63%	0.00	12K

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