STERLING INVESTMENT COUNSEL, LLC

Filed: 1/20/2023ACC: 0001925853-23-000001

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 152 equity positions with a total reported market value of $161.81M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

152

Positions

$161.81M

Total AUM (reported)

2.32M

Total Shares

Allocation by class

COM$59.70M36.9%

S&P 500 GRWT ETF$19.79M12.2%

SHS CREATION UNI$9.50M5.9%

CORE S&P MCP ETF$9.45M5.8%

NASDAQ 100 ETF$9.23M5.7%

CORE S&P500 ETF$6.01M3.7%

CORE MSCI EMKT$4.29M2.7%

Portfolio Concentration

Top 3$38.73M23.9%

4–10$38.60M23.9%

11–25$28.06M17.3%

Rest$56.43M34.9%

Top 3 weight

23.9%

Top 10 weight

47.8%

Voting Authority Distribution

Total shares with voting rights: 1.40M

Sole

Full voting authority

2.76K

% of voting shares0.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.39M

% of voting shares99.8%

Investment Discretion (by position count)

Sole152

Shared0

Other0

Dominant voting typeNone · 99.8% of voting shares

Institutional Holdings152

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares338.21K

TypeSH

Market value$19.79M

12.23%

Sole

179.00

Shared

0.00

None

168.00

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares455.99K

TypeSH

Market value$9.50M

5.87%

Sole

262.00

Shared

0.00

None

455.73K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares39.06K

TypeSH

Market value$9.45M

5.84%

Sole

28.00

Shared

0.00

None

229.00

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares84.25K

TypeSH

Market value$9.23M

5.70%

Sole

89.00

Shared

0.00

None

84.17K

APPLE INC

SOLE

COM

Shares69.98K

TypeSH

Market value$9.09M

5.62%

Sole

240.00

Shared

0.00

None

649.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares15.65K

TypeSH

Market value$6.01M

3.72%

Sole

0.00

Shared

0.00

None

15.65K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares91.88K

TypeSH

Market value$4.29M

2.65%

Sole

0.00

Shared

0.00

None

1.05K

VANGUARD SCOTTSDALE FDS

SOLE

TOTAL WLD BD ETF

Shares51.59K

TypeSH

Market value$3.46M

2.14%

Sole

214.00

Shared

0.00

None

51.38K

MICROSOFT CORP

SOLE

COM

Shares14.20K

TypeSH

Market value$3.41M

2.10%

Sole

0.00

Shared

0.00

None

137.00

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares10.06K

TypeSH

Market value$3.11M

1.92%

Sole

0.00

Shared

0.00

None

1.03K

ALPHABET INC

SOLE

CAP STK CL A

Shares29.21K

TypeSH

Market value$2.58M

1.59%

Sole

500.00

Shared

0.00

None

140.00

ISHARES TR

SOLE

CORE DIV GRWTH

Shares51.08K

TypeSH

Market value$2.55M

1.58%

Sole

0.00

Shared

0.00

None

51.08K

COCA COLA CO

SOLE

COM

Shares39.53K

TypeSH

Market value$2.51M

1.55%

Sole

0.00

Shared

0.00

None

8.95K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares6.28K

TypeSH

Market value$2.40M

1.48%

Sole

0.00

Shared

0.00

None

243.00

VISA INC

SOLE

COM CL A

Shares11.35K

TypeSH

Market value$2.36M

1.46%

Sole

50.00

Shared

0.00

None

2.25K

AMAZON COM INC

SOLE

COM

Shares23.88K

TypeSH

Market value$2.01M

1.24%

Sole

100.00

Shared

0.00

None

2.86K

ISHARES TR

SOLE

NEW YORK MUN ETF

Shares37.50K

TypeSH

Market value$1.96M

1.21%

Sole

0.00

Shared

0.00

None

37.50K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares12.29K

TypeSH

Market value$1.78M

1.10%

Sole

0.00

Shared

0.00

None

12.29K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares34.81K

TypeSH

Market value$1.65M

1.02%

Sole

0.00

Shared

0.00

None

34.81K

UNITEDHEALTH GROUP INC

SOLE

COM

Shares2.91K

TypeSH

Market value$1.54M

0.95%

Sole

0.00

Shared

0.00

None

1.28K

ISHARES TR

SOLE

IBOXX HI YD ETF

Shares19.24K

TypeSH

Market value$1.42M

0.88%

Sole

0.00

Shared

0.00

None

10.70K

JPMORGAN CHASE & CO

SOLE

COM

Shares10.37K

TypeSH

Market value$1.39M

0.86%

Sole

200.00

Shared

0.00

None

3.39K

DISNEY WALT CO

SOLE

COM

Shares15.16K

TypeSH

Market value$1.32M

0.81%

Sole

75.00

Shared

0.00

None

107.00

WALMART INC

SOLE

COM

Shares9.14K

TypeSH

Market value$1.30M

0.80%

Sole

0.00

Shared

0.00

None

1.80K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.98K

TypeSH

Market value$1.28M

0.79%

Sole

0.00

Shared

0.00

None

5.98K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	338.21K	SH	$19.79M 12.23%	179.00	168.00
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	455.99K	SH	$9.50M 5.87%	262.00	455.73K
ISHARES TRSOLE	CORE S&P MCP ETF	39.06K	SH	$9.45M 5.84%	28.00	229.00
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	84.25K	SH	$9.23M 5.70%	89.00	84.17K
APPLE INCSOLE	COM	69.98K	SH	$9.09M 5.62%	240.00	649.00
ISHARES TRSOLE	CORE S&P500 ETF	15.65K	SH	$6.01M 3.72%	0.00	15.65K
ISHARES INCSOLE	CORE MSCI EMKT	91.88K	SH	$4.29M 2.65%	0.00	1.05K
VANGUARD SCOTTSDALE FDSSOLE	TOTAL WLD BD ETF	51.59K	SH	$3.46M 2.14%	214.00	51.38K
MICROSOFT CORPSOLE	COM	14.20K	SH	$3.41M 2.10%	0.00	137.00
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	10.06K	SH	$3.11M 1.92%	0.00	1.03K
ALPHABET INCSOLE	CAP STK CL A	29.21K	SH	$2.58M 1.59%	500.00	140.00
ISHARES TRSOLE	CORE DIV GRWTH	51.08K	SH	$2.55M 1.58%	0.00	51.08K
COCA COLA COSOLE	COM	39.53K	SH	$2.51M 1.55%	0.00	8.95K
SPDR S&P 500 ETF TRSOLE	TR UNIT	6.28K	SH	$2.40M 1.48%	0.00	243.00
VISA INCSOLE	COM CL A	11.35K	SH	$2.36M 1.46%	50.00	2.25K
AMAZON COM INCSOLE	COM	23.88K	SH	$2.01M 1.24%	100.00	2.86K
ISHARES TRSOLE	NEW YORK MUN ETF	37.50K	SH	$1.96M 1.21%	0.00	37.50K
ISHARES TRSOLE	S&P 500 VAL ETF	12.29K	SH	$1.78M 1.10%	0.00	12.29K
ISHARES INCSOLE	MSCI EMRG CHN	34.81K	SH	$1.65M 1.02%	0.00	34.81K
UNITEDHEALTH GROUP INCSOLE	COM	2.91K	SH	$1.54M 0.95%	0.00	1.28K
ISHARES TRSOLE	IBOXX HI YD ETF	19.24K	SH	$1.42M 0.88%	0.00	10.70K
JPMORGAN CHASE & COSOLE	COM	10.37K	SH	$1.39M 0.86%	200.00	3.39K
DISNEY WALT COSOLE	COM	15.16K	SH	$1.32M 0.81%	75.00	107.00
WALMART INCSOLE	COM	9.14K	SH	$1.30M 0.80%	0.00	1.80K
ISHARES TRSOLE	RUS 1000 GRW ETF	5.98K	SH	$1.28M 0.79%	0.00	5.98K

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