STERLING INVESTMENT COUNSEL, LLC

Filed: 7/21/2025ACC: 0001667731-25-000899

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 140 equity positions with a total reported market value of $170.55M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

140

Positions

$170.55M

Total AUM (reported)

1.85M

Total Shares

Allocation by class

COM$55.92M32.8%

S&P 500 GRWT ETF$19.35M11.3%

NASDAQ 100 ETF$15.82M9.3%

EQUITY PREMIUM$12.10M7.1%

SHS CREATION UNI$10.10M5.9%

CORE S&P MCP ETF$6.57M3.9%

CORE S&P SCP ETF$4.60M2.7%

Portfolio Concentration

Top 3$47.27M27.7%

4–10$43.55M25.5%

11–25$32.14M18.8%

Rest$47.59M27.9%

Top 3 weight

27.7%

Top 10 weight

53.3%

Voting Authority Distribution

Total shares with voting rights: 1.85M

Sole

Full voting authority

1.47M

% of voting shares79.6%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

378.41K

% of voting shares20.4%

Investment Discretion (by position count)

Sole140

Shared0

Other0

Dominant voting typeSole · 79.6% of voting shares

Institutional Holdings140

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares175.73K

TypeSH

Market value$19.35M

11.34%

Sole

173.90K

Shared

0.00

None

1.83K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares69.68K

TypeSH

Market value$15.82M

9.28%

Sole

69.20K

Shared

0.00

None

484.00

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares212.83K

TypeSH

Market value$12.10M

7.09%

Sole

203.02K

Shared

0.00

None

9.81K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares372.11K

TypeSH

Market value$10.10M

5.92%

Sole

368.02K

Shared

0.00

None

4.09K

APPLE INC

SOLE

COM

Shares46.49K

TypeSH

Market value$9.54M

5.59%

Sole

35.74K

Shared

0.00

None

10.75K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares105.92K

TypeSH

Market value$6.57M

3.85%

Sole

103.67K

Shared

0.00

None

2.26K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares42.13K

TypeSH

Market value$4.60M

2.70%

Sole

41.70K

Shared

0.00

None

430.00

NVIDIA CORPORATION

SOLE

COM

Shares28.43K

TypeSH

Market value$4.49M

2.63%

Sole

23.76K

Shared

0.00

None

4.67K

MICROSOFT CORP

SOLE

COM

Shares8.34K

TypeSH

Market value$4.15M

2.43%

Sole

3.71K

Shared

0.00

None

4.62K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares8.45K

TypeSH

Market value$4.10M

2.41%

Sole

7.51K

Shared

0.00

None

938.00

ISHARES INC

SOLE

MSCI EMRG CHN

Shares64.15K

TypeSH

Market value$4.05M

2.37%

Sole

63.45K

Shared

0.00

None

695.00

ALPHABET INC

SOLE

CAP STK CL A

Shares22.18K

TypeSH

Market value$3.91M

2.29%

Sole

15.63K

Shared

0.00

None

6.54K

AMAZON COM INC

SOLE

COM

Shares15.39K

TypeSH

Market value$3.38M

1.98%

Sole

12.06K

Shared

0.00

None

3.33K

META PLATFORMS INC

SOLE

CL A

Shares3.46K

TypeSH

Market value$2.55M

1.50%

Sole

3.17K

Shared

0.00

None

293.00

ARK ETF TR

SOLE

NEXT GNRTN INTER

Shares15.56K

TypeSH

Market value$2.30M

1.35%

Sole

15.46K

Shared

0.00

None

93.00

JPMORGAN CHASE & CO.

SOLE

COM

Shares7.57K

TypeSH

Market value$2.19M

1.29%

Sole

4.35K

Shared

0.00

None

3.21K

CARDINAL HEALTH INC

SOLE

COM

Shares11.36K

TypeSH

Market value$1.91M

1.12%

Sole

11.36K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares2.91K

TypeSH

Market value$1.81M

1.06%

Sole

2.91K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares11.78K

TypeSH

Market value$1.77M

1.04%

Sole

11.78K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares21.01K

TypeSH

Market value$1.62M

0.95%

Sole

21.01K

Shared

0.00

None

0.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares40.70K

TypeSH

Market value$1.56M

0.91%

Sole

40.70K

Shared

0.00

None

0.00

VISA INC

SOLE

COM CL A

Shares4.28K

TypeSH

Market value$1.52M

0.89%

Sole

2.37K

Shared

0.00

None

1.92K

COSTCO WHSL CORP NEW

SOLE

COM

Shares1.34K

TypeSH

Market value$1.32M

0.78%

Sole

374.00

Shared

0.00

None

964.00

ISHARES TR

SOLE

IBOXX HI YD ETF

Shares14.29K

TypeSH

Market value$1.15M

0.68%

Sole

0.00

Shared

0.00

None

14.29K

GLOBAL X FDS

SOLE

RBTCS ARTFL INTE

Shares33.63K

TypeSH

Market value$1.10M

0.64%

Sole

33.62K

Shared

0.00

None

12.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	175.73K	SH	$19.35M 11.34%	173.90K	1.83K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	69.68K	SH	$15.82M 9.28%	69.20K	484.00
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	212.83K	SH	$12.10M 7.09%	203.02K	9.81K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	372.11K	SH	$10.10M 5.92%	368.02K	4.09K
APPLE INCSOLE	COM	46.49K	SH	$9.54M 5.59%	35.74K	10.75K
ISHARES TRSOLE	CORE S&P MCP ETF	105.92K	SH	$6.57M 3.85%	103.67K	2.26K
ISHARES TRSOLE	CORE S&P SCP ETF	42.13K	SH	$4.60M 2.70%	41.70K	430.00
NVIDIA CORPORATIONSOLE	COM	28.43K	SH	$4.49M 2.63%	23.76K	4.67K
MICROSOFT CORPSOLE	COM	8.34K	SH	$4.15M 2.43%	3.71K	4.62K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	8.45K	SH	$4.10M 2.41%	7.51K	938.00
ISHARES INCSOLE	MSCI EMRG CHN	64.15K	SH	$4.05M 2.37%	63.45K	695.00
ALPHABET INCSOLE	CAP STK CL A	22.18K	SH	$3.91M 2.29%	15.63K	6.54K
AMAZON COM INCSOLE	COM	15.39K	SH	$3.38M 1.98%	12.06K	3.33K
META PLATFORMS INCSOLE	CL A	3.46K	SH	$2.55M 1.50%	3.17K	293.00
ARK ETF TRSOLE	NEXT GNRTN INTER	15.56K	SH	$2.30M 1.35%	15.46K	93.00
JPMORGAN CHASE & CO.SOLE	COM	7.57K	SH	$2.19M 1.29%	4.35K	3.21K
CARDINAL HEALTH INCSOLE	COM	11.36K	SH	$1.91M 1.12%	11.36K	0.00
ISHARES TRSOLE	CORE S&P500 ETF	2.91K	SH	$1.81M 1.06%	2.91K	0.00
ISHARES TRSOLE	CORE S&P US GWT	11.78K	SH	$1.77M 1.04%	11.78K	0.00
ISHARES TRSOLE	CORE MSCI TOTAL	21.01K	SH	$1.62M 0.95%	21.01K	0.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	40.70K	SH	$1.56M 0.91%	40.70K	0.00
VISA INCSOLE	COM CL A	4.28K	SH	$1.52M 0.89%	2.37K	1.92K
COSTCO WHSL CORP NEWSOLE	COM	1.34K	SH	$1.32M 0.78%	374.00	964.00
ISHARES TRSOLE	IBOXX HI YD ETF	14.29K	SH	$1.15M 0.68%	0.00	14.29K
GLOBAL X FDSSOLE	RBTCS ARTFL INTE	33.63K	SH	$1.10M 0.64%	33.62K	12.00

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