STERLING INVESTMENT COUNSEL, LLC

Filed: 4/21/2025ACC: 0001667731-25-000464

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 174 equity positions with a total reported market value of $292.24M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

174

Positions

$292.24M

Total AUM (reported)

3.26M

Total Shares

Allocation by class

COM$97.10M33.2%

S&P 500 GRWT ETF$27.51M9.4%

EQUITY PREMIUM$23.66M8.1%

NASDAQ 100 ETF$22.90M7.8%

SHS CREATION UNI$15.85M5.4%

CORE S&P MCP ETF$10.51M3.6%

CORE S&P500 ETF$6.66M2.3%

Portfolio Concentration

Top 3$74.07M25.3%

4–10$67.24M23.0%

11–25$57.26M19.6%

Rest$93.67M32.1%

Top 3 weight

25.3%

Top 10 weight

48.4%

Voting Authority Distribution

Total shares with voting rights: 3.26M

Sole

Full voting authority

2.84M

% of voting shares87.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

421.86K

% of voting shares12.9%

Investment Discretion (by position count)

Sole174

Shared0

Other0

Dominant voting typeSole · 87.1% of voting shares

Institutional Holdings174

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares296.33K

TypeSH

Market value$27.51M

9.41%

Sole

291.98K

Shared

0.00

None

4.35K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares414K

TypeSH

Market value$23.66M

8.09%

Sole

403.53K

Shared

0.00

None

10.47K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares118.66K

TypeSH

Market value$22.90M

7.84%

Sole

116.95K

Shared

0.00

None

1.70K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares647.28K

TypeSH

Market value$15.85M

5.42%

Sole

638.07K

Shared

0.00

None

9.21K

APPLE INC

SOLE

COM

Shares67.92K

TypeSH

Market value$15.09M

5.16%

Sole

55.68K

Shared

0.00

None

12.25K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares180.11K

TypeSH

Market value$10.51M

3.60%

Sole

176.54K

Shared

0.00

None

3.57K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares11.85K

TypeSH

Market value$6.66M

2.28%

Sole

11.81K

Shared

0.00

None

46.00

MICROSOFT CORP

SOLE

COM

Shares17.52K

TypeSH

Market value$6.58M

2.25%

Sole

12.42K

Shared

0.00

None

5.10K

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares163.30K

TypeSH

Market value$6.28M

2.15%

Sole

162.24K

Shared

0.00

None

1.05K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares60.04K

TypeSH

Market value$6.28M

2.15%

Sole

59.23K

Shared

0.00

None

811.00

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares11.06K

TypeSH

Market value$5.89M

2.02%

Sole

10.01K

Shared

0.00

None

1.05K

AMAZON COM INC

SOLE

COM

Shares29.75K

TypeSH

Market value$5.66M

1.94%

Sole

25.69K

Shared

0.00

None

4.06K

ALPHABET INC

SOLE

CAP STK CL A

Shares35.01K

TypeSH

Market value$5.41M

1.85%

Sole

28.16K

Shared

0.00

None

6.85K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares95.69K

TypeSH

Market value$5.27M

1.80%

Sole

94.29K

Shared

0.00

None

1.41K

NVIDIA CORPORATION

SOLE

COM

Shares40.78K

TypeSH

Market value$4.42M

1.51%

Sole

35.42K

Shared

0.00

None

5.36K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares43.87K

TypeSH

Market value$4.42M

1.51%

Sole

42.29K

Shared

0.00

None

1.59K

VISA INC

SOLE

COM CL A

Shares12.41K

TypeSH

Market value$4.35M

1.49%

Sole

10.21K

Shared

0.00

None

2.21K

JPMORGAN CHASE & CO.

SOLE

COM

Shares17.10K

TypeSH

Market value$4.20M

1.44%

Sole

13.28K

Shared

0.00

None

3.83K

META PLATFORMS INC

SOLE

CL A

Shares5.85K

TypeSH

Market value$3.37M

1.15%

Sole

5.54K

Shared

0.00

None

314.00

WALMART INC

SOLE

COM

Shares33.16K

TypeSH

Market value$2.91M

1.00%

Sole

27.58K

Shared

0.00

None

5.58K

COCA COLA CO

SOLE

COM

Shares39.25K

TypeSH

Market value$2.81M

0.96%

Sole

32.48K

Shared

0.00

None

6.77K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.11K

TypeSH

Market value$2.30M

0.79%

Sole

4.11K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE DIV GRWTH

Shares35.27K

TypeSH

Market value$2.18M

0.75%

Sole

34.61K

Shared

0.00

None

657.00

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares5.70K

TypeSH

Market value$2.06M

0.70%

Sole

5.69K

Shared

0.00

None

2.00

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares10.56K

TypeSH

Market value$2.01M

0.69%

Sole

10.56K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	296.33K	SH	$27.51M 9.41%	291.98K	4.35K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	414K	SH	$23.66M 8.09%	403.53K	10.47K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	118.66K	SH	$22.90M 7.84%	116.95K	1.70K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	647.28K	SH	$15.85M 5.42%	638.07K	9.21K
APPLE INCSOLE	COM	67.92K	SH	$15.09M 5.16%	55.68K	12.25K
ISHARES TRSOLE	CORE S&P MCP ETF	180.11K	SH	$10.51M 3.60%	176.54K	3.57K
ISHARES TRSOLE	CORE S&P500 ETF	11.85K	SH	$6.66M 2.28%	11.81K	46.00
MICROSOFT CORPSOLE	COM	17.52K	SH	$6.58M 2.25%	12.42K	5.10K
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	163.30K	SH	$6.28M 2.15%	162.24K	1.05K
ISHARES TRSOLE	CORE S&P SCP ETF	60.04K	SH	$6.28M 2.15%	59.23K	811.00
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	11.06K	SH	$5.89M 2.02%	10.01K	1.05K
AMAZON COM INCSOLE	COM	29.75K	SH	$5.66M 1.94%	25.69K	4.06K
ALPHABET INCSOLE	CAP STK CL A	35.01K	SH	$5.41M 1.85%	28.16K	6.85K
ISHARES INCSOLE	MSCI EMRG CHN	95.69K	SH	$5.27M 1.80%	94.29K	1.41K
NVIDIA CORPORATIONSOLE	COM	40.78K	SH	$4.42M 1.51%	35.42K	5.36K
ISHARES TRSOLE	0-3 MNTH TREASRY	43.87K	SH	$4.42M 1.51%	42.29K	1.59K
VISA INCSOLE	COM CL A	12.41K	SH	$4.35M 1.49%	10.21K	2.21K
JPMORGAN CHASE & CO.SOLE	COM	17.10K	SH	$4.20M 1.44%	13.28K	3.83K
META PLATFORMS INCSOLE	CL A	5.85K	SH	$3.37M 1.15%	5.54K	314.00
WALMART INCSOLE	COM	33.16K	SH	$2.91M 1.00%	27.58K	5.58K
COCA COLA COSOLE	COM	39.25K	SH	$2.81M 0.96%	32.48K	6.77K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.11K	SH	$2.30M 0.79%	4.11K	0.00
ISHARES TRSOLE	CORE DIV GRWTH	35.27K	SH	$2.18M 0.75%	34.61K	657.00
ISHARES TRSOLE	RUS 1000 GRW ETF	5.70K	SH	$2.06M 0.70%	5.69K	2.00
ISHARES TRSOLE	S&P 500 VAL ETF	10.56K	SH	$2.01M 0.69%	10.56K	0.00

Page 1 of 7

…