STERLING INVESTMENT COUNSEL, LLC

Filed: 1/22/2025ACC: 0001667731-25-000082

📋 What this filing means

STERLING INVESTMENT COUNSEL, LLC filed this quarterly 13F‑HR report disclosing 128 equity positions with a total reported market value of $151.27M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

128

Positions

$151.27M

Total AUM (reported)

1.71M

Total Shares

Allocation by class

COM$49.37M32.6%

S&P 500 GRWT ETF$17.26M11.4%

NASDAQ 100 ETF$13.91M9.2%

EQUITY PREMIUM$10.56M7.0%

SHS CREATION UNI$8.68M5.7%

CORE S&P MCP ETF$6.30M4.2%

CORE S&P SCP ETF$4.49M3.0%

Portfolio Concentration

Top 3$41.73M27.6%

4–10$40.22M26.6%

11–25$27.50M18.2%

Rest$41.82M27.6%

Top 3 weight

27.6%

Top 10 weight

54.2%

Voting Authority Distribution

Total shares with voting rights: 1.71M

Sole

Full voting authority

1.38M

% of voting shares80.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

337.81K

% of voting shares19.7%

Investment Discretion (by position count)

Sole128

Shared0

Other0

Dominant voting typeSole · 80.3% of voting shares

Institutional Holdings128

Rows:

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares169.98K

TypeSH

Market value$17.26M

11.41%

Sole

167.02K

Shared

0.00

None

2.96K

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares66.11K

TypeSH

Market value$13.91M

9.20%

Sole

65.60K

Shared

0.00

None

513.00

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares183.55K

TypeSH

Market value$10.56M

6.98%

Sole

180.76K

Shared

0.00

None

2.79K

APPLE INC

SOLE

COM

Shares37.22K

TypeSH

Market value$9.32M

6.16%

Sole

35.87K

Shared

0.00

None

1.35K

CAPITAL GROUP INTL FOCUS EQT

SOLE

SHS CREATION UNI

Shares351.85K

TypeSH

Market value$8.68M

5.74%

Sole

347.78K

Shared

0.00

None

4.07K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares101.08K

TypeSH

Market value$6.30M

4.16%

Sole

98.03K

Shared

0.00

None

3.05K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares38.94K

TypeSH

Market value$4.49M

2.97%

Sole

38.42K

Shared

0.00

None

521.00

ALPHABET INC

SOLE

CAP STK CL A

Shares22.05K

TypeSH

Market value$4.18M

2.76%

Sole

15.23K

Shared

0.00

None

6.83K

NVIDIA CORPORATION

SOLE

COM

Shares27.09K

TypeSH

Market value$3.64M

2.41%

Sole

22.41K

Shared

0.00

None

4.68K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares65.31K

TypeSH

Market value$3.62M

2.39%

Sole

64.61K

Shared

0.00

None

695.00

MICROSOFT CORP

SOLE

COM

Shares8.15K

TypeSH

Market value$3.44M

2.27%

Sole

3.37K

Shared

0.00

None

4.78K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares7.53K

TypeSH

Market value$3.41M

2.26%

Sole

7.51K

Shared

0.00

None

17.00

AMAZON COM INC

SOLE

COM

Shares11.94K

TypeSH

Market value$2.62M

1.73%

Sole

11.50K

Shared

0.00

None

440.00

META PLATFORMS INC

SOLE

CL A

Shares3.17K

TypeSH

Market value$1.85M

1.23%

Sole

2.88K

Shared

0.00

None

288.00

JPMORGAN CHASE & CO.

SOLE

COM

Shares7.50K

TypeSH

Market value$1.80M

1.19%

Sole

4.29K

Shared

0.00

None

3.21K

ARK ETF TR

SOLE

NEXT GNRTN INTER

Shares16.25K

TypeSH

Market value$1.76M

1.16%

Sole

16.16K

Shared

0.00

None

93.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares2.90K

TypeSH

Market value$1.71M

1.13%

Sole

2.90K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares12.25K

TypeSH

Market value$1.71M

1.13%

Sole

12.25K

Shared

0.00

None

0.00

CARDINAL HEALTH INC

SOLE

COM

Shares13.06K

TypeSH

Market value$1.55M

1.02%

Sole

13.06K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE MSCI TOTAL

Shares21.68K

TypeSH

Market value$1.43M

0.95%

Sole

21.68K

Shared

0.00

None

0.00

HARTFORD FDS EXCHANGE TRADED

SOLE

MUN OPORTUNITE

Shares36.52K

TypeSH

Market value$1.41M

0.93%

Sole

36.52K

Shared

0.00

None

0.00

VISA INC

SOLE

COM CL A

Shares4.26K

TypeSH

Market value$1.35M

0.89%

Sole

2.34K

Shared

0.00

None

1.92K

COSTCO WHSL CORP NEW

SOLE

COM

Shares1.37K

TypeSH

Market value$1.25M

0.83%

Sole

371.00

Shared

0.00

None

997.00

ISHARES TR

SOLE

IBOXX HI YD ETF

Shares14.47K

TypeSH

Market value$1.14M

0.75%

Sole

0.00

Shared

0.00

None

14.47K

VANGUARD INDEX FDS

SOLE

MCAP GR IDXVIP

Shares4.25K

TypeSH

Market value$1.08M

0.71%

Sole

0.00

Shared

0.00

None

4.25K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P 500 GRWT ETF	169.98K	SH	$17.26M 11.41%	167.02K	2.96K
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	66.11K	SH	$13.91M 9.20%	65.60K	513.00
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	183.55K	SH	$10.56M 6.98%	180.76K	2.79K
APPLE INCSOLE	COM	37.22K	SH	$9.32M 6.16%	35.87K	1.35K
CAPITAL GROUP INTL FOCUS EQTSOLE	SHS CREATION UNI	351.85K	SH	$8.68M 5.74%	347.78K	4.07K
ISHARES TRSOLE	CORE S&P MCP ETF	101.08K	SH	$6.30M 4.16%	98.03K	3.05K
ISHARES TRSOLE	CORE S&P SCP ETF	38.94K	SH	$4.49M 2.97%	38.42K	521.00
ALPHABET INCSOLE	CAP STK CL A	22.05K	SH	$4.18M 2.76%	15.23K	6.83K
NVIDIA CORPORATIONSOLE	COM	27.09K	SH	$3.64M 2.41%	22.41K	4.68K
ISHARES INCSOLE	MSCI EMRG CHN	65.31K	SH	$3.62M 2.39%	64.61K	695.00
MICROSOFT CORPSOLE	COM	8.15K	SH	$3.44M 2.27%	3.37K	4.78K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	7.53K	SH	$3.41M 2.26%	7.51K	17.00
AMAZON COM INCSOLE	COM	11.94K	SH	$2.62M 1.73%	11.50K	440.00
META PLATFORMS INCSOLE	CL A	3.17K	SH	$1.85M 1.23%	2.88K	288.00
JPMORGAN CHASE & CO.SOLE	COM	7.50K	SH	$1.80M 1.19%	4.29K	3.21K
ARK ETF TRSOLE	NEXT GNRTN INTER	16.25K	SH	$1.76M 1.16%	16.16K	93.00
ISHARES TRSOLE	CORE S&P500 ETF	2.90K	SH	$1.71M 1.13%	2.90K	0.00
ISHARES TRSOLE	CORE S&P US GWT	12.25K	SH	$1.71M 1.13%	12.25K	0.00
CARDINAL HEALTH INCSOLE	COM	13.06K	SH	$1.55M 1.02%	13.06K	0.00
ISHARES TRSOLE	CORE MSCI TOTAL	21.68K	SH	$1.43M 0.95%	21.68K	0.00
HARTFORD FDS EXCHANGE TRADEDSOLE	MUN OPORTUNITE	36.52K	SH	$1.41M 0.93%	36.52K	0.00
VISA INCSOLE	COM CL A	4.26K	SH	$1.35M 0.89%	2.34K	1.92K
COSTCO WHSL CORP NEWSOLE	COM	1.37K	SH	$1.25M 0.83%	371.00	997.00
ISHARES TRSOLE	IBOXX HI YD ETF	14.47K	SH	$1.14M 0.75%	0.00	14.47K
VANGUARD INDEX FDSSOLE	MCAP GR IDXVIP	4.25K	SH	$1.08M 0.71%	0.00	4.25K

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