STERLING FINANCIAL PLANNING, INC.

Filed: 10/31/2024ACC: 0001085146-24-005252

📋 What this filing means

STERLING FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 108 equity positions with a total reported market value of $271.22M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

108

Positions

$271.22M

Total AUM (reported)

4.03M

Total Shares

Allocation by class

COM$20.98M7.7%

S&P MC 400VL ETF$16.90M6.2%

ISHARES NEW$16.40M6.0%

S&P SML 600 GWT$15.80M5.8%

S&P MC 400GR ETF$15.09M5.6%

S&P 500 GRWT ETF$14.90M5.5%

INTERNATNAL VAL$11.01M4.1%

Portfolio Concentration

Top 3$49.10M18.1%

4–10$75.92M28.0%

11–25$71.45M26.3%

Rest$74.74M27.6%

Top 3 weight

18.1%

Top 10 weight

46.1%

Voting Authority Distribution

Total shares with voting rights: 4.03M

Sole

Full voting authority

11.40K

% of voting shares0.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.02M

% of voting shares99.7%

Investment Discretion (by position count)

Sole108

Shared0

Other0

Dominant voting typeNone · 99.7% of voting shares

Institutional Holdings108

Rows:

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares136.74K

TypeSH

Market value$16.90M

6.23%

Sole

0.00

Shared

0.00

None

136.74K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares329.91K

TypeSH

Market value$16.40M

6.05%

Sole

1.21K

Shared

0.00

None

328.70K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares113.28K

TypeSH

Market value$15.80M

5.83%

Sole

0.00

Shared

0.00

None

113.28K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares164.10K

TypeSH

Market value$15.09M

5.56%

Sole

0.00

Shared

0.00

None

164.10K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares155.57K

TypeSH

Market value$14.90M

5.49%

Sole

262.00

Shared

0.00

None

155.31K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares289.06K

TypeSH

Market value$11.01M

4.06%

Sole

691.00

Shared

0.00

None

288.37K

SCHWAB STRATEGIC TR

SOLE

FUNDAMENTAL US L

Shares135.81K

TypeSH

Market value$9.75M

3.59%

Sole

0.00

Shared

0.00

None

135.81K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares69.39K

TypeSH

Market value$8.90M

3.28%

Sole

157.00

Shared

0.00

None

69.24K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares81.96K

TypeSH

Market value$8.82M

3.25%

Sole

0.00

Shared

0.00

None

81.96K

VANGUARD BD INDEX FDS

SOLE

INTERMED TERM

Shares95.28K

TypeSH

Market value$7.47M

2.75%

Sole

133.00

Shared

0.00

None

95.14K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP V

Shares248.41K

TypeSH

Market value$7.22M

2.66%

Sole

1.85K

Shared

0.00

None

246.56K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.44K

TypeSH

Market value$7.17M

2.64%

Sole

0.00

Shared

0.00

None

12.44K

INNOVATOR ETFS TRUST

SOLE

US EQT ACC 9 BFR

Shares222.06K

TypeSH

Market value$6.29M

2.32%

Sole

1.99K

Shared

0.00

None

220.07K

DIMENSIONAL ETF TRUST

SOLE

US SMALL CAP VAL

Shares195.13K

TypeSH

Market value$6.01M

2.22%

Sole

0.00

Shared

0.00

None

195.13K

DIMENSIONAL ETF TRUST

SOLE

GLOBAL REAL EST

Shares165.91K

TypeSH

Market value$4.79M

1.77%

Sole

2.32K

Shared

0.00

None

163.59K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares24.01K

TypeSH

Market value$4.73M

1.75%

Sole

293.00

Shared

0.00

None

23.72K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares41.75K

TypeSH

Market value$4.49M

1.66%

Sole

10.00

Shared

0.00

None

41.74K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares72.09K

TypeSH

Market value$4.49M

1.66%

Sole

0.00

Shared

0.00

None

72.09K

DIMENSIONAL ETF TRUST

SOLE

EMERGING MKTS VA

Shares152.25K

TypeSH

Market value$4.33M

1.60%

Sole

60.00

Shared

0.00

None

152.19K

DIMENSIONAL ETF TRUST

SOLE

INFLATION PROTE

Shares101.30K

TypeSH

Market value$4.28M

1.58%

Sole

0.00

Shared

0.00

None

101.30K

SPDR GOLD TR

SOLE

GOLD SHS

Shares15.15K

TypeSH

Market value$3.68M

1.36%

Sole

17.00

Shared

0.00

None

15.13K

ISHARES TR

SOLE

US TREAS BD ETF

Shares156.60K

TypeSH

Market value$3.67M

1.35%

Sole

53.00

Shared

0.00

None

156.55K

APPLE INC

SOLE

COM

Shares15.07K

TypeSH

Market value$3.51M

1.29%

Sole

0.00

Shared

0.00

None

15.07K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares43.91K

TypeSH

Market value$3.46M

1.27%

Sole

13.00

Shared

0.00

None

43.90K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares6.78K

TypeSH

Market value$3.31M

1.22%

Sole

0.00

Shared

0.00

None

6.78K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P MC 400VL ETF	136.74K	SH	$16.90M 6.23%	0.00	136.74K
ISHARES GOLD TRSOLE	ISHARES NEW	329.91K	SH	$16.40M 6.05%	1.21K	328.70K
ISHARES TRSOLE	S&P SML 600 GWT	113.28K	SH	$15.80M 5.83%	0.00	113.28K
ISHARES TRSOLE	S&P MC 400GR ETF	164.10K	SH	$15.09M 5.56%	0.00	164.10K
ISHARES TRSOLE	S&P 500 GRWT ETF	155.57K	SH	$14.90M 5.49%	262.00	155.31K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	289.06K	SH	$11.01M 4.06%	691.00	288.37K
SCHWAB STRATEGIC TRSOLE	FUNDAMENTAL US L	135.81K	SH	$9.75M 3.59%	0.00	135.81K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	69.39K	SH	$8.90M 3.28%	157.00	69.24K
ISHARES TRSOLE	SP SMCP600VL ETF	81.96K	SH	$8.82M 3.25%	0.00	81.96K
VANGUARD BD INDEX FDSSOLE	INTERMED TERM	95.28K	SH	$7.47M 2.75%	133.00	95.14K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP V	248.41K	SH	$7.22M 2.66%	1.85K	246.56K
ISHARES TRSOLE	CORE S&P500 ETF	12.44K	SH	$7.17M 2.64%	0.00	12.44K
INNOVATOR ETFS TRUSTSOLE	US EQT ACC 9 BFR	222.06K	SH	$6.29M 2.32%	1.99K	220.07K
DIMENSIONAL ETF TRUSTSOLE	US SMALL CAP VAL	195.13K	SH	$6.01M 2.22%	0.00	195.13K
DIMENSIONAL ETF TRUSTSOLE	GLOBAL REAL EST	165.91K	SH	$4.79M 1.77%	2.32K	163.59K
ISHARES TRSOLE	S&P 500 VAL ETF	24.01K	SH	$4.73M 1.75%	293.00	23.72K
ISHARES TRSOLE	EAFE GRWTH ETF	41.75K	SH	$4.49M 1.66%	10.00	41.74K
ISHARES TRSOLE	CORE S&P MCP ETF	72.09K	SH	$4.49M 1.66%	0.00	72.09K
DIMENSIONAL ETF TRUSTSOLE	EMERGING MKTS VA	152.25K	SH	$4.33M 1.60%	60.00	152.19K
DIMENSIONAL ETF TRUSTSOLE	INFLATION PROTE	101.30K	SH	$4.28M 1.58%	0.00	101.30K
SPDR GOLD TRSOLE	GOLD SHS	15.15K	SH	$3.68M 1.36%	17.00	15.13K
ISHARES TRSOLE	US TREAS BD ETF	156.60K	SH	$3.67M 1.35%	53.00	156.55K
APPLE INCSOLE	COM	15.07K	SH	$3.51M 1.29%	0.00	15.07K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	43.91K	SH	$3.46M 1.27%	13.00	43.90K
INVESCO QQQ TRSOLE	UNIT SER 1	6.78K	SH	$3.31M 1.22%	0.00	6.78K

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