STERLING FINANCIAL PLANNING, INC.

Filed: 7/30/2024ACC: 0001085146-24-003349

📋 What this filing means

STERLING FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 106 equity positions with a total reported market value of $246.45M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

106

Positions

$246.45M

Total AUM (reported)

3.84M

Total Shares

Allocation by class

COM$19.66M8.0%

S&P MC 400VL ETF$14.95M6.1%

S&P 500 GRWT ETF$14.58M5.9%

ISHARES NEW$14.47M5.9%

S&P SML 600 GWT$14.12M5.7%

S&P MC 400GR ETF$14.08M5.7%

INTERNATNAL VAL$9.28M3.8%

Portfolio Concentration

Top 3$44.00M17.9%

4–10$69.64M28.3%

11–25$63.61M25.8%

Rest$69.20M28.1%

Top 3 weight

17.9%

Top 10 weight

46.1%

Voting Authority Distribution

Total shares with voting rights: 3.84M

Sole

Full voting authority

11.59K

% of voting shares0.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.83M

% of voting shares99.7%

Investment Discretion (by position count)

Sole106

Shared0

Other0

Dominant voting typeNone · 99.7% of voting shares

Institutional Holdings106

Rows:

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares131.80K

TypeSH

Market value$14.95M

6.07%

Sole

0.00

Shared

0.00

None

131.80K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares157.54K

TypeSH

Market value$14.58M

5.92%

Sole

326.00

Shared

0.00

None

157.22K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares329.36K

TypeSH

Market value$14.47M

5.87%

Sole

1.27K

Shared

0.00

None

328.09K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares109.92K

TypeSH

Market value$14.12M

5.73%

Sole

0.00

Shared

0.00

None

109.92K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares159.76K

TypeSH

Market value$14.08M

5.71%

Sole

0.00

Shared

0.00

None

159.76K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares258.30K

TypeSH

Market value$9.28M

3.77%

Sole

687.00

Shared

0.00

None

257.61K

SCHWAB STRATEGIC TR

SOLE

FUNDAMENTAL US L

Shares136.12K

TypeSH

Market value$9.12M

3.70%

Sole

0.00

Shared

0.00

None

136.12K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares68.40K

TypeSH

Market value$8.11M

3.29%

Sole

156.00

Shared

0.00

None

68.25K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares83.21K

TypeSH

Market value$8.09M

3.28%

Sole

0.00

Shared

0.00

None

83.21K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.51K

TypeSH

Market value$6.84M

2.78%

Sole

0.00

Shared

0.00

None

12.51K

VANGUARD BD INDEX FDS

SOLE

INTERMED TERM

Shares90.59K

TypeSH

Market value$6.78M

2.75%

Sole

119.00

Shared

0.00

None

90.47K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP V

Shares220.68K

TypeSH

Market value$5.94M

2.41%

Sole

1.84K

Shared

0.00

None

218.84K

INNOVATOR ETFS TRUST

SOLE

US EQT ACC 9 BFR

Shares209K

TypeSH

Market value$5.78M

2.35%

Sole

1.99K

Shared

0.00

None

207.01K

DIMENSIONAL ETF TRUST

SOLE

US SMALL CAP VAL

Shares171.77K

TypeSH

Market value$4.94M

2.01%

Sole

0.00

Shared

0.00

None

171.77K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares24.14K

TypeSH

Market value$4.39M

1.78%

Sole

293.00

Shared

0.00

None

23.84K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares73.28K

TypeSH

Market value$4.29M

1.74%

Sole

0.00

Shared

0.00

None

73.28K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares40.36K

TypeSH

Market value$4.13M

1.68%

Sole

10.00

Shared

0.00

None

40.35K

DIMENSIONAL ETF TRUST

SOLE

GLOBAL REAL EST

Shares151.28K

TypeSH

Market value$3.78M

1.53%

Sole

2.44K

Shared

0.00

None

148.83K

DIMENSIONAL ETF TRUST

SOLE

EMERGING MKTS VA

Shares133.78K

TypeSH

Market value$3.68M

1.49%

Sole

60.00

Shared

0.00

None

133.72K

DIMENSIONAL ETF TRUST

SOLE

INFLATION PROTE

Shares86.68K

TypeSH

Market value$3.54M

1.44%

Sole

0.00

Shared

0.00

None

86.68K

ISHARES TR

SOLE

US TREAS BD ETF

Shares148.55K

TypeSH

Market value$3.35M

1.36%

Sole

53.00

Shared

0.00

None

148.49K

SPDR GOLD TR

SOLE

GOLD SHS

Shares15.42K

TypeSH

Market value$3.32M

1.35%

Sole

22.00

Shared

0.00

None

15.40K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares6.84K

TypeSH

Market value$3.28M

1.33%

Sole

0.00

Shared

0.00

None

6.84K

APPLE INC

SOLE

COM

Shares15.30K

TypeSH

Market value$3.22M

1.31%

Sole

0.00

Shared

0.00

None

15.30K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares41.44K

TypeSH

Market value$3.18M

1.29%

Sole

0.00

Shared

0.00

None

41.44K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	S&P MC 400VL ETF	131.80K	SH	$14.95M 6.07%	0.00	131.80K
ISHARES TRSOLE	S&P 500 GRWT ETF	157.54K	SH	$14.58M 5.92%	326.00	157.22K
ISHARES GOLD TRSOLE	ISHARES NEW	329.36K	SH	$14.47M 5.87%	1.27K	328.09K
ISHARES TRSOLE	S&P SML 600 GWT	109.92K	SH	$14.12M 5.73%	0.00	109.92K
ISHARES TRSOLE	S&P MC 400GR ETF	159.76K	SH	$14.08M 5.71%	0.00	159.76K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	258.30K	SH	$9.28M 3.77%	687.00	257.61K
SCHWAB STRATEGIC TRSOLE	FUNDAMENTAL US L	136.12K	SH	$9.12M 3.70%	0.00	136.12K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	68.40K	SH	$8.11M 3.29%	156.00	68.25K
ISHARES TRSOLE	SP SMCP600VL ETF	83.21K	SH	$8.09M 3.28%	0.00	83.21K
ISHARES TRSOLE	CORE S&P500 ETF	12.51K	SH	$6.84M 2.78%	0.00	12.51K
VANGUARD BD INDEX FDSSOLE	INTERMED TERM	90.59K	SH	$6.78M 2.75%	119.00	90.47K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP V	220.68K	SH	$5.94M 2.41%	1.84K	218.84K
INNOVATOR ETFS TRUSTSOLE	US EQT ACC 9 BFR	209K	SH	$5.78M 2.35%	1.99K	207.01K
DIMENSIONAL ETF TRUSTSOLE	US SMALL CAP VAL	171.77K	SH	$4.94M 2.01%	0.00	171.77K
ISHARES TRSOLE	S&P 500 VAL ETF	24.14K	SH	$4.39M 1.78%	293.00	23.84K
ISHARES TRSOLE	CORE S&P MCP ETF	73.28K	SH	$4.29M 1.74%	0.00	73.28K
ISHARES TRSOLE	EAFE GRWTH ETF	40.36K	SH	$4.13M 1.68%	10.00	40.35K
DIMENSIONAL ETF TRUSTSOLE	GLOBAL REAL EST	151.28K	SH	$3.78M 1.53%	2.44K	148.83K
DIMENSIONAL ETF TRUSTSOLE	EMERGING MKTS VA	133.78K	SH	$3.68M 1.49%	60.00	133.72K
DIMENSIONAL ETF TRUSTSOLE	INFLATION PROTE	86.68K	SH	$3.54M 1.44%	0.00	86.68K
ISHARES TRSOLE	US TREAS BD ETF	148.55K	SH	$3.35M 1.36%	53.00	148.49K
SPDR GOLD TRSOLE	GOLD SHS	15.42K	SH	$3.32M 1.35%	22.00	15.40K
INVESCO QQQ TRSOLE	UNIT SER 1	6.84K	SH	$3.28M 1.33%	0.00	6.84K
APPLE INCSOLE	COM	15.30K	SH	$3.22M 1.31%	0.00	15.30K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	41.44K	SH	$3.18M 1.29%	0.00	41.44K

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