STERLING FINANCIAL PLANNING, INC.

Filed: 7/28/2023ACC: 0001085146-23-002954

📋 What this filing means

STERLING FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 98 equity positions with a total reported market value of $201.84M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$201.84M

Total AUM (reported)

3.18M

Total Shares

Allocation by class

COM$17.06M8.5%

S&P MC 400VL ETF$13.29M6.6%

ISHARES NEW$12.55M6.2%

S&P 500 GRWT ETF$12.27M6.1%

S&P MC 400GR ETF$11.95M5.9%

S&P SML 600 GWT$11.93M5.9%

SP SMCP600VL ETF$8.39M4.2%

Portfolio Concentration

Top 3$38.11M18.9%

4–10$58.74M29.1%

11–25$50.25M24.9%

Rest$54.74M27.1%

Top 3 weight

18.9%

Top 10 weight

48.0%

Voting Authority Distribution

Total shares with voting rights: 3.18M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.18M

% of voting shares100.0%

Investment Discretion (by position count)

Sole98

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings98

Rows:

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares124.04K

TypeSH

Market value$13.29M

6.58%

Sole

0.00

Shared

0.00

None

124.04K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares344.77K

TypeSH

Market value$12.55M

6.22%

Sole

0.00

Shared

0.00

None

344.77K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares174.16K

TypeSH

Market value$12.27M

6.08%

Sole

0.00

Shared

0.00

None

174.16K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares159.31K

TypeSH

Market value$11.95M

5.92%

Sole

0.00

Shared

0.00

None

159.31K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares103.78K

TypeSH

Market value$11.93M

5.91%

Sole

0.00

Shared

0.00

None

103.78K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares88.26K

TypeSH

Market value$8.39M

4.16%

Sole

0.00

Shared

0.00

None

88.26K

SCHWAB STRATEGIC TR

SOLE

SCHWAB FDT US LG

Shares137.42K

TypeSH

Market value$7.91M

3.92%

Sole

0.00

Shared

0.00

None

137.42K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares61.47K

TypeSH

Market value$6.52M

3.23%

Sole

0.00

Shared

0.00

None

61.47K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares188.03K

TypeSH

Market value$6.18M

3.06%

Sole

0.00

Shared

0.00

None

188.03K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares13.16K

TypeSH

Market value$5.86M

2.91%

Sole

0.00

Shared

0.00

None

13.16K

VANGUARD BD INDEX FDS

SOLE

INTERMED TERM

Shares61.19K

TypeSH

Market value$4.60M

2.28%

Sole

0.00

Shared

0.00

None

61.19K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares17.33K

TypeSH

Market value$4.53M

2.25%

Sole

0.00

Shared

0.00

None

17.33K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares24.73K

TypeSH

Market value$3.99M

1.97%

Sole

0.00

Shared

0.00

None

24.73K

ISHARES TR

SOLE

US TREAS BD ETF

Shares172.52K

TypeSH

Market value$3.95M

1.96%

Sole

0.00

Shared

0.00

None

172.52K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares36.23K

TypeSH

Market value$3.46M

1.71%

Sole

0.00

Shared

0.00

None

36.23K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP V

Shares142.60K

TypeSH

Market value$3.37M

1.67%

Sole

0.00

Shared

0.00

None

142.60K

ISHARES TR

SOLE

INTL SEL DIV ETF

Shares127.09K

TypeSH

Market value$3.35M

1.66%

Sole

0.00

Shared

0.00

None

127.09K

APPLE INC

SOLE

COM

Shares16.79K

TypeSH

Market value$3.26M

1.61%

Sole

0.00

Shared

0.00

None

16.79K

DIMENSIONAL ETF TRUST

SOLE

US SMALL CAP VAL

Shares117.05K

TypeSH

Market value$3.01M

1.49%

Sole

0.00

Shared

0.00

None

117.05K

SPDR GOLD TR

SOLE

GOLD SHS

Shares16.84K

TypeSH

Market value$3.00M

1.49%

Sole

0.00

Shared

0.00

None

16.84K

INNOVATOR ETFS TR

SOLE

US EQT ACC 9 BFR

Shares117.83K

TypeSH

Market value$2.90M

1.44%

Sole

0.00

Shared

0.00

None

117.83K

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares34.58K

TypeSH

Market value$2.89M

1.43%

Sole

0.00

Shared

0.00

None

34.58K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares20.70K

TypeSH

Market value$2.86M

1.42%

Sole

0.00

Shared

0.00

None

20.70K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares6.88K

TypeSH

Market value$2.54M

1.26%

Sole

0.00

Shared

0.00

None

6.88K

SCHWAB STRATEGIC TR

SOLE

SCHWB FDT INT SC

Shares76.55K

TypeSH

Market value$2.54M

1.26%

Sole

0.00

Shared

0.00

None

76.55K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	S&P MC 400VL ETF	124.04K	SH	$13.29M 6.58%	124.04K
ISHARES GOLD TRSOLE	ISHARES NEW	344.77K	SH	$12.55M 6.22%	344.77K
ISHARES TRSOLE	S&P 500 GRWT ETF	174.16K	SH	$12.27M 6.08%	174.16K
ISHARES TRSOLE	S&P MC 400GR ETF	159.31K	SH	$11.95M 5.92%	159.31K
ISHARES TRSOLE	S&P SML 600 GWT	103.78K	SH	$11.93M 5.91%	103.78K
ISHARES TRSOLE	SP SMCP600VL ETF	88.26K	SH	$8.39M 4.16%	88.26K
SCHWAB STRATEGIC TRSOLE	SCHWAB FDT US LG	137.42K	SH	$7.91M 3.92%	137.42K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	61.47K	SH	$6.52M 3.23%	61.47K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	188.03K	SH	$6.18M 3.06%	188.03K
ISHARES TRSOLE	CORE S&P500 ETF	13.16K	SH	$5.86M 2.91%	13.16K
VANGUARD BD INDEX FDSSOLE	INTERMED TERM	61.19K	SH	$4.60M 2.28%	61.19K
ISHARES TRSOLE	CORE S&P MCP ETF	17.33K	SH	$4.53M 2.25%	17.33K
ISHARES TRSOLE	S&P 500 VAL ETF	24.73K	SH	$3.99M 1.97%	24.73K
ISHARES TRSOLE	US TREAS BD ETF	172.52K	SH	$3.95M 1.96%	172.52K
ISHARES TRSOLE	EAFE GRWTH ETF	36.23K	SH	$3.46M 1.71%	36.23K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP V	142.60K	SH	$3.37M 1.67%	142.60K
ISHARES TRSOLE	INTL SEL DIV ETF	127.09K	SH	$3.35M 1.66%	127.09K
APPLE INCSOLE	COM	16.79K	SH	$3.26M 1.61%	16.79K
DIMENSIONAL ETF TRUSTSOLE	US SMALL CAP VAL	117.05K	SH	$3.01M 1.49%	117.05K
SPDR GOLD TRSOLE	GOLD SHS	16.84K	SH	$3.00M 1.49%	16.84K
INNOVATOR ETFS TRSOLE	US EQT ACC 9 BFR	117.83K	SH	$2.90M 1.44%	117.83K
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	34.58K	SH	$2.89M 1.43%	34.58K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	20.70K	SH	$2.86M 1.42%	20.70K
INVESCO QQQ TRSOLE	UNIT SER 1	6.88K	SH	$2.54M 1.26%	6.88K
SCHWAB STRATEGIC TRSOLE	SCHWB FDT INT SC	76.55K	SH	$2.54M 1.26%	76.55K

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