STERLING FINANCIAL PLANNING, INC.

Filed: 5/4/2023ACC: 0001085146-23-002045

📋 What this filing means

STERLING FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 95 equity positions with a total reported market value of $184.23M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$184.23M

Total AUM (reported)

2.90M

Total Shares

Allocation by class

COM$16.12M8.7%

ISHARES NEW$13.00M7.1%

S&P MC 400VL ETF$11.95M6.5%

S&P MC 400GR ETF$10.37M5.6%

S&P SML 600 GWT$10.24M5.6%

S&P 500 GRWT ETF$10.07M5.5%

SP SMCP600VL ETF$8.40M4.6%

Portfolio Concentration

Top 3$35.31M19.2%

4–10$51.10M27.7%

11–25$46.99M25.5%

Rest$50.82M27.6%

Top 3 weight

19.2%

Top 10 weight

46.9%

Voting Authority Distribution

Total shares with voting rights: 2.90M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.90M

% of voting shares100.0%

Investment Discretion (by position count)

Sole95

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings95

Rows:

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares347.75K

TypeSH

Market value$13.00M

7.05%

Sole

0.00

Shared

0.00

None

347.75K

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares116.32K

TypeSH

Market value$11.95M

6.49%

Sole

0.00

Shared

0.00

None

116.32K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares144.94K

TypeSH

Market value$10.37M

5.63%

Sole

0.00

Shared

0.00

None

144.94K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares93.11K

TypeSH

Market value$10.24M

5.56%

Sole

0.00

Shared

0.00

None

93.11K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares157.58K

TypeSH

Market value$10.07M

5.46%

Sole

0.00

Shared

0.00

None

157.58K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares89.79K

TypeSH

Market value$8.40M

4.56%

Sole

0.00

Shared

0.00

None

89.79K

SCHWAB STRATEGIC TR

SOLE

SCHWAB FDT US LG

Shares126.73K

TypeSH

Market value$6.96M

3.78%

Sole

0.00

Shared

0.00

None

126.73K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares53.48K

TypeSH

Market value$5.64M

3.06%

Sole

0.00

Shared

0.00

None

53.48K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.63K

TypeSH

Market value$5.19M

2.82%

Sole

0.00

Shared

0.00

None

12.63K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares142.88K

TypeSH

Market value$4.61M

2.50%

Sole

0.00

Shared

0.00

None

142.88K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares18.01K

TypeSH

Market value$4.51M

2.45%

Sole

0.00

Shared

0.00

None

18.01K

VANGUARD BD INDEX FDS

SOLE

INTERMED TERM

Shares54.67K

TypeSH

Market value$4.20M

2.28%

Sole

0.00

Shared

0.00

None

54.67K

ISHARES TR

SOLE

US TREAS BD ETF

Shares171.31K

TypeSH

Market value$4.01M

2.17%

Sole

0.00

Shared

0.00

None

171.31K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares24.92K

TypeSH

Market value$3.78M

2.05%

Sole

0.00

Shared

0.00

None

24.92K

ISHARES TR

SOLE

INTL SEL DIV ETF

Shares129.45K

TypeSH

Market value$3.56M

1.93%

Sole

0.00

Shared

0.00

None

129.45K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares35.17K

TypeSH

Market value$3.29M

1.79%

Sole

0.00

Shared

0.00

None

35.17K

SPDR GOLD TR

SOLE

GOLD SHS

Shares17.38K

TypeSH

Market value$3.18M

1.73%

Sole

0.00

Shared

0.00

None

17.38K

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares34.15K

TypeSH

Market value$2.84M

1.54%

Sole

0.00

Shared

0.00

None

34.15K

APPLE INC

SOLE

COM

Shares17.16K

TypeSH

Market value$2.83M

1.54%

Sole

0.00

Shared

0.00

None

17.16K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares20.91K

TypeSH

Market value$2.80M

1.52%

Sole

0.00

Shared

0.00

None

20.91K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP V

Shares117.63K

TypeSH

Market value$2.80M

1.52%

Sole

0.00

Shared

0.00

None

117.63K

SCHWAB STRATEGIC TR

SOLE

SCHWB FDT INT SC

Shares77.31K

TypeSH

Market value$2.56M

1.39%

Sole

0.00

Shared

0.00

None

77.31K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares30.26K

TypeSH

Market value$2.31M

1.26%

Sole

0.00

Shared

0.00

None

30.26K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares48.52K

TypeSH

Market value$2.19M

1.19%

Sole

0.00

Shared

0.00

None

48.52K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares6.64K

TypeSH

Market value$2.13M

1.16%

Sole

0.00

Shared

0.00

None

6.64K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES GOLD TRSOLE	ISHARES NEW	347.75K	SH	$13.00M 7.05%	347.75K
ISHARES TRSOLE	S&P MC 400VL ETF	116.32K	SH	$11.95M 6.49%	116.32K
ISHARES TRSOLE	S&P MC 400GR ETF	144.94K	SH	$10.37M 5.63%	144.94K
ISHARES TRSOLE	S&P SML 600 GWT	93.11K	SH	$10.24M 5.56%	93.11K
ISHARES TRSOLE	S&P 500 GRWT ETF	157.58K	SH	$10.07M 5.46%	157.58K
ISHARES TRSOLE	SP SMCP600VL ETF	89.79K	SH	$8.40M 4.56%	89.79K
SCHWAB STRATEGIC TRSOLE	SCHWAB FDT US LG	126.73K	SH	$6.96M 3.78%	126.73K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	53.48K	SH	$5.64M 3.06%	53.48K
ISHARES TRSOLE	CORE S&P500 ETF	12.63K	SH	$5.19M 2.82%	12.63K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	142.88K	SH	$4.61M 2.50%	142.88K
ISHARES TRSOLE	CORE S&P MCP ETF	18.01K	SH	$4.51M 2.45%	18.01K
VANGUARD BD INDEX FDSSOLE	INTERMED TERM	54.67K	SH	$4.20M 2.28%	54.67K
ISHARES TRSOLE	US TREAS BD ETF	171.31K	SH	$4.01M 2.17%	171.31K
ISHARES TRSOLE	S&P 500 VAL ETF	24.92K	SH	$3.78M 2.05%	24.92K
ISHARES TRSOLE	INTL SEL DIV ETF	129.45K	SH	$3.56M 1.93%	129.45K
ISHARES TRSOLE	EAFE GRWTH ETF	35.17K	SH	$3.29M 1.79%	35.17K
SPDR GOLD TRSOLE	GOLD SHS	17.38K	SH	$3.18M 1.73%	17.38K
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	34.15K	SH	$2.84M 1.54%	34.15K
APPLE INCSOLE	COM	17.16K	SH	$2.83M 1.54%	17.16K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	20.91K	SH	$2.80M 1.52%	20.91K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP V	117.63K	SH	$2.80M 1.52%	117.63K
SCHWAB STRATEGIC TRSOLE	SCHWB FDT INT SC	77.31K	SH	$2.56M 1.39%	77.31K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	30.26K	SH	$2.31M 1.26%	30.26K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	48.52K	SH	$2.19M 1.19%	48.52K
INVESCO QQQ TRSOLE	UNIT SER 1	6.64K	SH	$2.13M 1.16%	6.64K

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