STERLING FINANCIAL PLANNING, INC.

Filed: 2/7/2023ACC: 0001085146-23-000703

📋 What this filing means

STERLING FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 90 equity positions with a total reported market value of $167.58M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$167.58M

Total AUM (reported)

2.62M

Total Shares

Allocation by class

COM$15.20M9.1%

ISHARES NEW$11.69M7.0%

S&P MC 400VL ETF$11.44M6.8%

S&P SML 600 GWT$9.37M5.6%

S&P MC 400GR ETF$9.32M5.6%

SP SMCP600VL ETF$8.53M5.1%

S&P 500 GRWT ETF$8.41M5.0%

Portfolio Concentration

Top 3$32.51M19.4%

4–10$47.57M28.4%

11–25$42.66M25.5%

Rest$44.85M26.8%

Top 3 weight

19.4%

Top 10 weight

47.8%

Voting Authority Distribution

Total shares with voting rights: 2.62M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.62M

% of voting shares100.0%

Investment Discretion (by position count)

Sole90

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings90

Rows:

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares337.93K

TypeSH

Market value$11.69M

6.98%

Sole

0.00

Shared

0.00

None

337.93K

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares113.54K

TypeSH

Market value$11.44M

6.83%

Sole

0.00

Shared

0.00

None

113.54K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares86.72K

TypeSH

Market value$9.37M

5.59%

Sole

0.00

Shared

0.00

None

86.72K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares136.47K

TypeSH

Market value$9.32M

5.56%

Sole

0.00

Shared

0.00

None

136.47K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares93.45K

TypeSH

Market value$8.53M

5.09%

Sole

0.00

Shared

0.00

None

93.45K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares143.73K

TypeSH

Market value$8.41M

5.02%

Sole

0.00

Shared

0.00

None

143.73K

SCHWAB STRATEGIC TR

SOLE

SCHWAB FDT US LG

Shares118.41K

TypeSH

Market value$6.33M

3.78%

Sole

0.00

Shared

0.00

None

118.41K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares48.27K

TypeSH

Market value$5.22M

3.12%

Sole

0.00

Shared

0.00

None

48.27K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares20.20K

TypeSH

Market value$4.89M

2.92%

Sole

0.00

Shared

0.00

None

20.20K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares12.67K

TypeSH

Market value$4.87M

2.90%

Sole

0.00

Shared

0.00

None

12.67K

ISHARES TR

SOLE

US TREAS BD ETF

Shares165.16K

TypeSH

Market value$3.75M

2.24%

Sole

0.00

Shared

0.00

None

165.16K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares25.84K

TypeSH

Market value$3.75M

2.24%

Sole

0.00

Shared

0.00

None

25.84K

ISHARES TR

SOLE

INTL SEL DIV ETF

Shares132.69K

TypeSH

Market value$3.60M

2.15%

Sole

0.00

Shared

0.00

None

132.69K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares112.15K

TypeSH

Market value$3.41M

2.03%

Sole

0.00

Shared

0.00

None

112.15K

SPDR GOLD TR

SOLE

GOLD SHS

Shares18.17K

TypeSH

Market value$3.08M

1.84%

Sole

0.00

Shared

0.00

None

18.17K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares28.79K

TypeSH

Market value$3.04M

1.81%

Sole

0.00

Shared

0.00

None

28.79K

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares34.34K

TypeSH

Market value$2.83M

1.69%

Sole

0.00

Shared

0.00

None

34.34K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares20.79K

TypeSH

Market value$2.81M

1.68%

Sole

0.00

Shared

0.00

None

20.79K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares33.41K

TypeSH

Market value$2.80M

1.67%

Sole

0.00

Shared

0.00

None

33.41K

SCHWAB STRATEGIC TR

SOLE

SCHWB FDT INT SC

Shares78.93K

TypeSH

Market value$2.47M

1.47%

Sole

0.00

Shared

0.00

None

78.93K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares56.17K

TypeSH

Market value$2.36M

1.41%

Sole

0.00

Shared

0.00

None

56.17K

VANGUARD BD INDEX FDS

SOLE

INTERMED TERM

Shares31.29K

TypeSH

Market value$2.33M

1.39%

Sole

0.00

Shared

0.00

None

31.29K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares29.33K

TypeSH

Market value$2.21M

1.32%

Sole

0.00

Shared

0.00

None

29.33K

ISHARES TR

SOLE

TIPS BD ETF

Shares20.21K

TypeSH

Market value$2.15M

1.28%

Sole

0.00

Shared

0.00

None

20.21K

VANGUARD INDEX FDS

SOLE

SM CP VAL ETF

Shares13.05K

TypeSH

Market value$2.07M

1.24%

Sole

0.00

Shared

0.00

None

13.05K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES GOLD TRSOLE	ISHARES NEW	337.93K	SH	$11.69M 6.98%	337.93K
ISHARES TRSOLE	S&P MC 400VL ETF	113.54K	SH	$11.44M 6.83%	113.54K
ISHARES TRSOLE	S&P SML 600 GWT	86.72K	SH	$9.37M 5.59%	86.72K
ISHARES TRSOLE	S&P MC 400GR ETF	136.47K	SH	$9.32M 5.56%	136.47K
ISHARES TRSOLE	SP SMCP600VL ETF	93.45K	SH	$8.53M 5.09%	93.45K
ISHARES TRSOLE	S&P 500 GRWT ETF	143.73K	SH	$8.41M 5.02%	143.73K
SCHWAB STRATEGIC TRSOLE	SCHWAB FDT US LG	118.41K	SH	$6.33M 3.78%	118.41K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	48.27K	SH	$5.22M 3.12%	48.27K
ISHARES TRSOLE	CORE S&P MCP ETF	20.20K	SH	$4.89M 2.92%	20.20K
ISHARES TRSOLE	CORE S&P500 ETF	12.67K	SH	$4.87M 2.90%	12.67K
ISHARES TRSOLE	US TREAS BD ETF	165.16K	SH	$3.75M 2.24%	165.16K
ISHARES TRSOLE	S&P 500 VAL ETF	25.84K	SH	$3.75M 2.24%	25.84K
ISHARES TRSOLE	INTL SEL DIV ETF	132.69K	SH	$3.60M 2.15%	132.69K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	112.15K	SH	$3.41M 2.03%	112.15K
SPDR GOLD TRSOLE	GOLD SHS	18.17K	SH	$3.08M 1.84%	18.17K
ISHARES TRSOLE	NATIONAL MUN ETF	28.79K	SH	$3.04M 1.81%	28.79K
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	34.34K	SH	$2.83M 1.69%	34.34K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	20.79K	SH	$2.81M 1.68%	20.79K
ISHARES TRSOLE	EAFE GRWTH ETF	33.41K	SH	$2.80M 1.67%	33.41K
SCHWAB STRATEGIC TRSOLE	SCHWB FDT INT SC	78.93K	SH	$2.47M 1.47%	78.93K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	56.17K	SH	$2.36M 1.41%	56.17K
VANGUARD BD INDEX FDSSOLE	INTERMED TERM	31.29K	SH	$2.33M 1.39%	31.29K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	29.33K	SH	$2.21M 1.32%	29.33K
ISHARES TRSOLE	TIPS BD ETF	20.21K	SH	$2.15M 1.28%	20.21K
VANGUARD INDEX FDSSOLE	SM CP VAL ETF	13.05K	SH	$2.07M 1.24%	13.05K

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