STERLING FINANCIAL GROUP, INC.

Filed: 11/17/2025ACC: 0001991301-25-000008

📋 What this filing means

STERLING FINANCIAL GROUP, INC. filed this quarterly 13F‑HR report disclosing 73 equity positions with a total reported market value of $315.54M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$315.54M

Total AUM (reported)

7.58M

Total Shares

Allocation by class

S&P500 QUALITY$40.60M12.9%

CWP ENHANCED DIV$34.13M10.8%

COM$32.38M10.3%

ACTIVE GROWTH$31.86M10.1%

INTL EQTY FACTOR$29.02M9.2%

IBONDS 2026 TERM$25.38M8.0%

INVSCO BLSH 28$20.10M6.4%

Portfolio Concentration

Top 3$106.60M33.8%

4–10$132.57M42.0%

11–25$46.90M14.9%

Rest$29.46M9.3%

Top 3 weight

33.8%

Top 10 weight

75.8%

Voting Authority Distribution

Total shares with voting rights: 7.58M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

7.58M

% of voting shares100.0%

Investment Discretion (by position count)

Sole73

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings73

Rows:

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 QUALITY

Shares554.03K

TypeSH

Market value$40.60M

12.87%

Sole

0.00

Shared

0.00

None

554.03K

AMPLIFY ETF TR

SOLE

CWP ENHANCED DIV

Shares765.87K

TypeSH

Market value$34.13M

10.82%

Sole

0.00

Shared

0.00

None

765.87K

J P MORGAN EXCHANGE TRADED F

SOLE

ACTIVE GROWTH

Shares339.85K

TypeSH

Market value$31.86M

10.10%

Sole

0.00

Shared

0.00

None

339.85K

ISHARES TR

SOLE

INTL EQTY FACTOR

Shares808.14K

TypeSH

Market value$29.02M

9.20%

Sole

0.00

Shared

0.00

None

808.14K

ISHARES TR

SOLE

IBONDS 2026 TERM

Shares1.08M

TypeSH

Market value$25.38M

8.04%

Sole

0.00

Shared

0.00

None

1.08M

INVESCO EXCH TRD SLF IDX FD

SOLE

INVSCO BLSH 28

Shares977.02K

TypeSH

Market value$20.10M

6.37%

Sole

0.00

Shared

0.00

None

977.02K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULLETSHS 2032

Shares954.76K

TypeSH

Market value$19.94M

6.32%

Sole

0.00

Shared

0.00

None

954.76K

AMPLIFY ETF TR

SOLE

CWP INTL ENHANCE

Shares528.58K

TypeSH

Market value$19.71M

6.25%

Sole

0.00

Shared

0.00

None

528.58K

APPLE INC

SOLE

COM

Shares51.04K

TypeSH

Market value$13.00M

4.12%

Sole

0.00

Shared

0.00

None

51.04K

INVESCO ACTIVELY MANAGED EXC

SOLE

ULTRA SHRT DUR

Shares108.26K

TypeSH

Market value$5.44M

1.72%

Sole

0.00

Shared

0.00

None

108.26K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULSHS 2029 MUNI

Shares206.99K

TypeSH

Market value$4.78M

1.52%

Sole

0.00

Shared

0.00

None

206.99K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P SMLCP MOMENT

Shares62.38K

TypeSH

Market value$4.59M

1.45%

Sole

0.00

Shared

0.00

None

62.38K

THE CIGNA GROUP

SOLE

COM

Shares15.75K

TypeSH

Market value$4.54M

1.44%

Sole

0.00

Shared

0.00

None

15.75K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares6.41K

TypeSH

Market value$4.27M

1.35%

Sole

0.00

Shared

0.00

None

6.41K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQT MKT

Shares86.51K

TypeSH

Market value$3.96M

1.25%

Sole

0.00

Shared

0.00

None

86.51K

INVESCO EXCH TRD SLF IDX FD

SOLE

INVESCO BULLETSH

Shares154.13K

TypeSH

Market value$3.94M

1.25%

Sole

0.00

Shared

0.00

None

154.13K

DIMENSIONAL ETF TRUST

SOLE

INTL CORE EQT MK

Shares90.88K

TypeSH

Market value$3.30M

1.05%

Sole

0.00

Shared

0.00

None

90.88K

J P MORGAN EXCHANGE TRADED F

SOLE

ULTRA SHT MUNCPL

Shares57.29K

TypeSH

Market value$2.92M

0.93%

Sole

0.00

Shared

0.00

None

57.29K

NVIDIA CORPORATION

SOLE

COM

Shares15.32K

TypeSH

Market value$2.86M

0.91%

Sole

0.00

Shared

0.00

None

15.32K

SPDR SERIES TRUST

SOLE

PORTFOLIO S&P500

Shares30K

TypeSH

Market value$2.35M

0.74%

Sole

0.00

Shared

0.00

None

30K

MICROSOFT CORP

SOLE

COM

Shares4.01K

TypeSH

Market value$2.08M

0.66%

Sole

0.00

Shared

0.00

None

4.01K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares3.69K

TypeSH

Market value$1.85M

0.59%

Sole

0.00

Shared

0.00

None

3.69K

AMAZON COM INC

SOLE

COM

Shares8.43K

TypeSH

Market value$1.85M

0.59%

Sole

0.00

Shared

0.00

None

8.43K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares10.52K

TypeSH

Market value$1.84M

0.58%

Sole

0.00

Shared

0.00

None

10.52K

ISHARES TR

SOLE

RUSSELL 3000 ETF

Shares4.67K

TypeSH

Market value$1.77M

0.56%

Sole

0.00

Shared

0.00

None

4.67K

Issuer	Class	Shares	Type	Value / Portfolio %	None
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 QUALITY	554.03K	SH	$40.60M 12.87%	554.03K
AMPLIFY ETF TRSOLE	CWP ENHANCED DIV	765.87K	SH	$34.13M 10.82%	765.87K
J P MORGAN EXCHANGE TRADED FSOLE	ACTIVE GROWTH	339.85K	SH	$31.86M 10.10%	339.85K
ISHARES TRSOLE	INTL EQTY FACTOR	808.14K	SH	$29.02M 9.20%	808.14K
ISHARES TRSOLE	IBONDS 2026 TERM	1.08M	SH	$25.38M 8.04%	1.08M
INVESCO EXCH TRD SLF IDX FDSOLE	INVSCO BLSH 28	977.02K	SH	$20.10M 6.37%	977.02K
INVESCO EXCH TRD SLF IDX FDSOLE	BULLETSHS 2032	954.76K	SH	$19.94M 6.32%	954.76K
AMPLIFY ETF TRSOLE	CWP INTL ENHANCE	528.58K	SH	$19.71M 6.25%	528.58K
APPLE INCSOLE	COM	51.04K	SH	$13.00M 4.12%	51.04K
INVESCO ACTIVELY MANAGED EXCSOLE	ULTRA SHRT DUR	108.26K	SH	$5.44M 1.72%	108.26K
INVESCO EXCH TRD SLF IDX FDSOLE	BULSHS 2029 MUNI	206.99K	SH	$4.78M 1.52%	206.99K
INVESCO EXCHANGE TRADED FD TSOLE	S&P SMLCP MOMENT	62.38K	SH	$4.59M 1.45%	62.38K
THE CIGNA GROUPSOLE	COM	15.75K	SH	$4.54M 1.44%	15.75K
SPDR S&P 500 ETF TRSOLE	TR UNIT	6.41K	SH	$4.27M 1.35%	6.41K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQT MKT	86.51K	SH	$3.96M 1.25%	86.51K
INVESCO EXCH TRD SLF IDX FDSOLE	INVESCO BULLETSH	154.13K	SH	$3.94M 1.25%	154.13K
DIMENSIONAL ETF TRUSTSOLE	INTL CORE EQT MK	90.88K	SH	$3.30M 1.05%	90.88K
J P MORGAN EXCHANGE TRADED FSOLE	ULTRA SHT MUNCPL	57.29K	SH	$2.92M 0.93%	57.29K
NVIDIA CORPORATIONSOLE	COM	15.32K	SH	$2.86M 0.91%	15.32K
SPDR SERIES TRUSTSOLE	PORTFOLIO S&P500	30K	SH	$2.35M 0.74%	30K
MICROSOFT CORPSOLE	COM	4.01K	SH	$2.08M 0.66%	4.01K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	3.69K	SH	$1.85M 0.59%	3.69K
AMAZON COM INCSOLE	COM	8.43K	SH	$1.85M 0.59%	8.43K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	10.52K	SH	$1.84M 0.58%	10.52K
ISHARES TRSOLE	RUSSELL 3000 ETF	4.67K	SH	$1.77M 0.56%	4.67K

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