Filed: 7/10/2025ACC: 0001991301-25-000004
📋 What this filing means
STERLING FINANCIAL GROUP, INC. filed this quarterly 13F‑HR report disclosing 71 equity positions with a total reported market value of $297.93M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
71
Positions
$297.93M
Total AUM (reported)
7.43M
Total Shares
Allocation by class
S&P500 QUALITY$37.21M12.5%
ACTIVE GROWTH$30.51M10.2%
COM$30.49M10.2%
CWP ENHANCED DIV$29.89M10.0%
IBONDS 2026 TERM$28.13M9.4%
INTL EQTY FACTOR$21.35M7.2%
PORTFOLIO LN COR$18.89M6.3%
Portfolio Concentration
Top 3$97.61M32.8%
4–10$121.64M40.8%
11–25$50.77M17.0%
Rest$27.90M9.4%
Top 3 weight
32.8%
Top 10 weight
73.6%
Voting Authority Distribution
Total shares with voting rights: 7.43M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
7.43M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole71
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings71
Rows:
INVESCO EXCHANGE TRADED FD T
SOLEShares522.20K
TypeSH
Market value$37.21M
12.49%
Sole
0.00
Shared
0.00
None
522.20K
J P MORGAN EXCHANGE TRADED F
SOLEShares354.54K
TypeSH
Market value$30.51M
10.24%
Sole
0.00
Shared
0.00
None
354.54K
AMPLIFY ETF TR
SOLEShares702.42K
TypeSH
Market value$29.89M
10.03%
Sole
0.00
Shared
0.00
None
702.42K
ISHARES TR
SOLEShares1.21M
TypeSH
Market value$28.13M
9.44%
Sole
0.00
Shared
0.00
None
1.21M
ISHARES TR
SOLEShares623.74K
TypeSH
Market value$21.35M
7.17%
Sole
0.00
Shared
0.00
None
623.74K
SPDR SERIES TRUST
SOLEShares837.12K
TypeSH
Market value$18.89M
6.34%
Sole
0.00
Shared
0.00
None
837.12K
AMPLIFY ETF TR
SOLEShares440.06K
TypeSH
Market value$15.12M
5.08%
Sole
0.00
Shared
0.00
None
440.06K
INVESCO EXCH TRD SLF IDX FD
SOLEShares730.15K
TypeSH
Market value$14.96M
5.02%
Sole
0.00
Shared
0.00
None
730.15K
INVESCO EXCH TRD SLF IDX FD
SOLEShares597.16K
TypeSH
Market value$12.30M
4.13%
Sole
0.00
Shared
0.00
None
597.16K
APPLE INC
SOLEShares53.04K
TypeSH
Market value$10.88M
3.65%
Sole
0.00
Shared
0.00
None
53.04K
SPDR SERIES TRUST
SOLEShares175.68K
TypeSH
Market value$7.85M
2.63%
Sole
0.00
Shared
0.00
None
175.68K
INVESCO ACTIVELY MANAGED EXC
SOLEShares117.21K
TypeSH
Market value$5.88M
1.97%
Sole
0.00
Shared
0.00
None
117.21K
THE CIGNA GROUP
SOLEShares15.77K
TypeSH
Market value$5.21M
1.75%
Sole
0.00
Shared
0.00
None
15.77K
SPDR S&P 500 ETF TR
SOLEShares6.41K
TypeSH
Market value$3.96M
1.33%
Sole
0.00
Shared
0.00
None
6.41K
DIMENSIONAL ETF TRUST
SOLEShares91.30K
TypeSH
Market value$3.87M
1.30%
Sole
0.00
Shared
0.00
None
91.30K
J P MORGAN EXCHANGE TRADED F
SOLEShares67.14K
TypeSH
Market value$3.42M
1.15%
Sole
0.00
Shared
0.00
None
67.14K
DIMENSIONAL ETF TRUST
SOLEShares90.87K
TypeSH
Market value$3.14M
1.05%
Sole
0.00
Shared
0.00
None
90.87K
INVESCO EXCH TRD SLF IDX FD
SOLEShares107.25K
TypeSH
Market value$2.69M
0.90%
Sole
0.00
Shared
0.00
None
107.25K
NVIDIA CORPORATION
SOLEShares15.65K
TypeSH
Market value$2.47M
0.83%
Sole
0.00
Shared
0.00
None
15.65K
SPDR SERIES TRUST
SOLEShares30K
TypeSH
Market value$2.18M
0.73%
Sole
0.00
Shared
0.00
None
30K
AMAZON COM INC
SOLEShares9.89K
TypeSH
Market value$2.17M
0.73%
Sole
0.00
Shared
0.00
None
9.89K
INVESCO EXCH TRD SLF IDX FD
SOLEShares92.50K
TypeSH
Market value$2.10M
0.71%
Sole
0.00
Shared
0.00
None
92.50K
MICROSOFT CORP
SOLEShares4.15K
TypeSH
Market value$2.06M
0.69%
Sole
0.00
Shared
0.00
None
4.15K
ISHARES BITCOIN TRUST ETF
SOLEShares32.08K
TypeSH
Market value$1.96M
0.66%
Sole
0.00
Shared
0.00
None
32.08K
BERKSHIRE HATHAWAY INC DEL
SOLEShares3.72K
TypeSH
Market value$1.81M
0.61%
Sole
0.00
Shared
0.00
None
3.72K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 QUALITY | 522.20K | SH | $37.21M 12.49% | 0.00 | 0.00 | 522.20K |
J P MORGAN EXCHANGE TRADED FSOLE | ACTIVE GROWTH | 354.54K | SH | $30.51M 10.24% | 0.00 | 0.00 | 354.54K |
AMPLIFY ETF TRSOLE | CWP ENHANCED DIV | 702.42K | SH | $29.89M 10.03% | 0.00 | 0.00 | 702.42K |
ISHARES TRSOLE | IBONDS 2026 TERM | 1.21M | SH | $28.13M 9.44% | 0.00 | 0.00 | 1.21M |
ISHARES TRSOLE | INTL EQTY FACTOR | 623.74K | SH | $21.35M 7.17% | 0.00 | 0.00 | 623.74K |
SPDR SERIES TRUSTSOLE | PORTFOLIO LN COR | 837.12K | SH | $18.89M 6.34% | 0.00 | 0.00 | 837.12K |
AMPLIFY ETF TRSOLE | CWP INTL ENHANCE | 440.06K | SH | $15.12M 5.08% | 0.00 | 0.00 | 440.06K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVSCO BLSH 28 | 730.15K | SH | $14.96M 5.02% | 0.00 | 0.00 | 730.15K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULLETSHS 2032 | 597.16K | SH | $12.30M 4.13% | 0.00 | 0.00 | 597.16K |
APPLE INCSOLE | COM | 53.04K | SH | $10.88M 3.65% | 0.00 | 0.00 | 53.04K |
SPDR SERIES TRUSTSOLE | NUVEEN ICE MUNIC | 175.68K | SH | $7.85M 2.63% | 0.00 | 0.00 | 175.68K |
INVESCO ACTIVELY MANAGED EXCSOLE | ULTRA SHRT DUR | 117.21K | SH | $5.88M 1.97% | 0.00 | 0.00 | 117.21K |
THE CIGNA GROUPSOLE | COM | 15.77K | SH | $5.21M 1.75% | 0.00 | 0.00 | 15.77K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 6.41K | SH | $3.96M 1.33% | 0.00 | 0.00 | 6.41K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 91.30K | SH | $3.87M 1.30% | 0.00 | 0.00 | 91.30K |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHT MUNCPL | 67.14K | SH | $3.42M 1.15% | 0.00 | 0.00 | 67.14K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 90.87K | SH | $3.14M 1.05% | 0.00 | 0.00 | 90.87K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVESCO BULLETSH | 107.25K | SH | $2.69M 0.90% | 0.00 | 0.00 | 107.25K |
NVIDIA CORPORATIONSOLE | COM | 15.65K | SH | $2.47M 0.83% | 0.00 | 0.00 | 15.65K |
SPDR SERIES TRUSTSOLE | PORTFOLIO S&P500 | 30K | SH | $2.18M 0.73% | 0.00 | 0.00 | 30K |
AMAZON COM INCSOLE | COM | 9.89K | SH | $2.17M 0.73% | 0.00 | 0.00 | 9.89K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2029 MUNI | 92.50K | SH | $2.10M 0.71% | 0.00 | 0.00 | 92.50K |
MICROSOFT CORPSOLE | COM | 4.15K | SH | $2.06M 0.69% | 0.00 | 0.00 | 4.15K |
ISHARES BITCOIN TRUST ETFSOLE | SHS BEN INT | 32.08K | SH | $1.96M 0.66% | 0.00 | 0.00 | 32.08K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 3.72K | SH | $1.81M 0.61% | 0.00 | 0.00 | 3.72K |
Page 1 of 3