Filed: 4/16/2025ACC: 0001991301-25-000003
📋 What this filing means
STERLING FINANCIAL GROUP, INC. filed this quarterly 13F‑HR report disclosing 63 equity positions with a total reported market value of $277.40M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
63
Positions
$277.40M
Total AUM (reported)
6.97M
Total Shares
Allocation by class
ACTIVEBETA US LG$38.80M14.0%
COM$28.94M10.4%
INVSCO BLSH 26$28.02M10.1%
CWP ENHANCED DIV$27.93M10.1%
ACTIVE GROWTH$25.97M9.4%
PORTFOLIO LN COR$18.62M6.7%
INVSCO BLSH 28$14.68M5.3%
Portfolio Concentration
Top 3$94.75M34.2%
4–10$110.56M39.9%
11–25$48.71M17.6%
Rest$23.38M8.4%
Top 3 weight
34.2%
Top 10 weight
74.0%
Voting Authority Distribution
Total shares with voting rights: 6.97M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
6.97M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole63
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings63
Rows:
GOLDMAN SACHS ETF TR
SOLEShares352.45K
TypeSH
Market value$38.80M
13.99%
Sole
0.00
Shared
0.00
None
352.45K
INVESCO EXCH TRD SLF IDX FD
SOLEShares1.21M
TypeSH
Market value$28.02M
10.10%
Sole
0.00
Shared
0.00
None
1.21M
AMPLIFY ETF TR
SOLEShares685.03K
TypeSH
Market value$27.93M
10.07%
Sole
0.00
Shared
0.00
None
685.03K
J P MORGAN EXCHANGE TRADED F
SOLEShares351.98K
TypeSH
Market value$25.97M
9.36%
Sole
0.00
Shared
0.00
None
351.98K
SPDR SER TR
SOLEShares825.09K
TypeSH
Market value$18.62M
6.71%
Sole
0.00
Shared
0.00
None
825.09K
INVESCO EXCH TRD SLF IDX FD
SOLEShares721.55K
TypeSH
Market value$14.68M
5.29%
Sole
0.00
Shared
0.00
None
721.55K
ISHARES TR
SOLEShares446.89K
TypeSH
Market value$13.78M
4.97%
Sole
0.00
Shared
0.00
None
446.89K
AMPLIFY ETF TR
SOLEShares436.05K
TypeSH
Market value$13.71M
4.94%
Sole
0.00
Shared
0.00
None
436.05K
INVESCO EXCH TRD SLF IDX FD
SOLEShares589.74K
TypeSH
Market value$12.01M
4.33%
Sole
0.00
Shared
0.00
None
589.74K
APPLE INC
SOLEShares53K
TypeSH
Market value$11.77M
4.24%
Sole
0.00
Shared
0.00
None
53K
SPDR SER TR
SOLEShares174.01K
TypeSH
Market value$7.84M
2.83%
Sole
0.00
Shared
0.00
None
174.01K
INVESCO ACTIVELY MANAGED EXC
SOLEShares112.84K
TypeSH
Market value$5.66M
2.04%
Sole
0.00
Shared
0.00
None
112.84K
THE CIGNA GROUP
SOLEShares15.81K
TypeSH
Market value$5.20M
1.88%
Sole
0.00
Shared
0.00
None
15.81K
DIMENSIONAL ETF TRUST
SOLEShares92.21K
TypeSH
Market value$3.54M
1.28%
Sole
0.00
Shared
0.00
None
92.21K
SPDR S&P 500 ETF TR
SOLEShares6.33K
TypeSH
Market value$3.54M
1.28%
Sole
0.00
Shared
0.00
None
6.33K
J P MORGAN EXCHANGE TRADED F
SOLEShares66.28K
TypeSH
Market value$3.37M
1.21%
Sole
0.00
Shared
0.00
None
66.28K
DIMENSIONAL ETF TRUST
SOLEShares95K
TypeSH
Market value$2.97M
1.07%
Sole
0.00
Shared
0.00
None
95K
INVESCO EXCH TRD SLF IDX FD
SOLEShares108.71K
TypeSH
Market value$2.75M
0.99%
Sole
0.00
Shared
0.00
None
108.71K
MICROSTRATEGY INC
SOLEShares7.34K
TypeSH
Market value$2.12M
0.76%
Sole
0.00
Shared
0.00
None
7.34K
INVESCO EXCH TRD SLF IDX FD
SOLEShares93K
TypeSH
Market value$2.11M
0.76%
Sole
0.00
Shared
0.00
None
93K
MICROSOFT CORP
SOLEShares5.49K
TypeSH
Market value$2.06M
0.74%
Sole
0.00
Shared
0.00
None
5.49K
BERKSHIRE HATHAWAY INC DEL
SOLEShares3.74K
TypeSH
Market value$1.99M
0.72%
Sole
0.00
Shared
0.00
None
3.74K
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.97M
0.71%
Sole
0.00
Shared
0.00
None
30K
AMAZON COM INC
SOLEShares9.92K
TypeSH
Market value$1.89M
0.68%
Sole
0.00
Shared
0.00
None
9.92K
VANGUARD INDEX FDS
SOLEShares10.52K
TypeSH
Market value$1.69M
0.61%
Sole
0.00
Shared
0.00
None
10.52K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 352.45K | SH | $38.80M 13.99% | 0.00 | 0.00 | 352.45K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVSCO BLSH 26 | 1.21M | SH | $28.02M 10.10% | 0.00 | 0.00 | 1.21M |
AMPLIFY ETF TRSOLE | CWP ENHANCED DIV | 685.03K | SH | $27.93M 10.07% | 0.00 | 0.00 | 685.03K |
J P MORGAN EXCHANGE TRADED FSOLE | ACTIVE GROWTH | 351.98K | SH | $25.97M 9.36% | 0.00 | 0.00 | 351.98K |
SPDR SER TRSOLE | PORTFOLIO LN COR | 825.09K | SH | $18.62M 6.71% | 0.00 | 0.00 | 825.09K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVSCO BLSH 28 | 721.55K | SH | $14.68M 5.29% | 0.00 | 0.00 | 721.55K |
ISHARES TRSOLE | INTL EQTY FACTOR | 446.89K | SH | $13.78M 4.97% | 0.00 | 0.00 | 446.89K |
AMPLIFY ETF TRSOLE | CWP INTL ENHANCE | 436.05K | SH | $13.71M 4.94% | 0.00 | 0.00 | 436.05K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULLETSHS 2032 | 589.74K | SH | $12.01M 4.33% | 0.00 | 0.00 | 589.74K |
APPLE INCSOLE | COM | 53K | SH | $11.77M 4.24% | 0.00 | 0.00 | 53K |
SPDR SER TRSOLE | NUVEEN BLMBRG MU | 174.01K | SH | $7.84M 2.83% | 0.00 | 0.00 | 174.01K |
INVESCO ACTIVELY MANAGED EXCSOLE | ULTRA SHRT DUR | 112.84K | SH | $5.66M 2.04% | 0.00 | 0.00 | 112.84K |
THE CIGNA GROUPSOLE | COM | 15.81K | SH | $5.20M 1.88% | 0.00 | 0.00 | 15.81K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 92.21K | SH | $3.54M 1.28% | 0.00 | 0.00 | 92.21K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 6.33K | SH | $3.54M 1.28% | 0.00 | 0.00 | 6.33K |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHT MUNCPL | 66.28K | SH | $3.37M 1.21% | 0.00 | 0.00 | 66.28K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 95K | SH | $2.97M 1.07% | 0.00 | 0.00 | 95K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVESCO BULLETSH | 108.71K | SH | $2.75M 0.99% | 0.00 | 0.00 | 108.71K |
MICROSTRATEGY INCSOLE | CL A NEW | 7.34K | SH | $2.12M 0.76% | 0.00 | 0.00 | 7.34K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2029 MUNI | 93K | SH | $2.11M 0.76% | 0.00 | 0.00 | 93K |
MICROSOFT CORPSOLE | COM | 5.49K | SH | $2.06M 0.74% | 0.00 | 0.00 | 5.49K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 3.74K | SH | $1.99M 0.72% | 0.00 | 0.00 | 3.74K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.97M 0.71% | 0.00 | 0.00 | 30K |
AMAZON COM INCSOLE | COM | 9.92K | SH | $1.89M 0.68% | 0.00 | 0.00 | 9.92K |
VANGUARD INDEX FDSSOLE | MCAP VL IDXVIP | 10.52K | SH | $1.69M 0.61% | 0.00 | 0.00 | 10.52K |
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