STERLING FINANCIAL GROUP, INC.

Filed: 1/15/2025ACC: 0001991301-25-000001

📋 What this filing means

STERLING FINANCIAL GROUP, INC. filed this quarterly 13F‑HR report disclosing 65 equity positions with a total reported market value of $268.81M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$268.81M

Total AUM (reported)

6.65M

Total Shares

Allocation by class

ACTIVEBETA US LG$38.37M14.3%

COM$29.71M11.1%

ACTIVE GROWTH$27.77M10.3%

CWP ENHANCED DIV$26.82M10.0%

INVSCO BLSH 26$20.42M7.6%

PORTFOLIO LN COR$18.12M6.7%

INVSCO BLSH 28$14.53M5.4%

Portfolio Concentration

Top 3$92.96M34.6%

4–10$103.66M38.6%

11–25$47.20M17.6%

Rest$24.99M9.3%

Top 3 weight

34.6%

Top 10 weight

73.1%

Voting Authority Distribution

Total shares with voting rights: 6.65M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

6.65M

% of voting shares100.0%

Investment Discretion (by position count)

Sole65

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings65

Rows:

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares333.13K

TypeSH

Market value$38.37M

14.27%

Sole

0.00

Shared

0.00

None

333.13K

J P MORGAN EXCHANGE TRADED F

SOLE

ACTIVE GROWTH

Shares342.68K

TypeSH

Market value$27.77M

10.33%

Sole

0.00

Shared

0.00

None

342.68K

AMPLIFY ETF TR

SOLE

CWP ENHANCED DIV

Shares662.50K

TypeSH

Market value$26.82M

9.98%

Sole

0.00

Shared

0.00

None

662.50K

INVESCO EXCH TRD SLF IDX FD

SOLE

INVSCO BLSH 26

Shares877.33K

TypeSH

Market value$20.42M

7.60%

Sole

0.00

Shared

0.00

None

877.33K

SPDR SER TR

SOLE

PORTFOLIO LN COR

Shares815.30K

TypeSH

Market value$18.12M

6.74%

Sole

0.00

Shared

0.00

None

815.30K

INVESCO EXCH TRD SLF IDX FD

SOLE

INVSCO BLSH 28

Shares721.85K

TypeSH

Market value$14.53M

5.41%

Sole

0.00

Shared

0.00

None

721.85K

APPLE INC

SOLE

COM

Shares53.56K

TypeSH

Market value$13.41M

4.99%

Sole

0.00

Shared

0.00

None

53.56K

AMPLIFY ETF TR

SOLE

CWP INTL ENHANCE

Shares431.31K

TypeSH

Market value$12.87M

4.79%

Sole

0.00

Shared

0.00

None

431.31K

ISHARES TR

SOLE

INTL EQTY FACTOR

Shares435.01K

TypeSH

Market value$12.49M

4.65%

Sole

0.00

Shared

0.00

None

435.01K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULLETSHS 2032

Shares587.45K

TypeSH

Market value$11.81M

4.39%

Sole

0.00

Shared

0.00

None

587.45K

SPDR SER TR

SOLE

NUVEEN BLMBRG MU

Shares181.47K

TypeSH

Market value$8.28M

3.08%

Sole

0.00

Shared

0.00

None

181.47K

INVESCO ACTIVELY MANAGED EXC

SOLE

ULTRA SHRT DUR

Shares112.66K

TypeSH

Market value$5.65M

2.10%

Sole

0.00

Shared

0.00

None

112.66K

THE CIGNA GROUP

SOLE

COM

Shares15.81K

TypeSH

Market value$4.37M

1.62%

Sole

0.00

Shared

0.00

None

15.81K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQT MKT

Shares97.85K

TypeSH

Market value$3.96M

1.47%

Sole

0.00

Shared

0.00

None

97.85K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares6.33K

TypeSH

Market value$3.71M

1.38%

Sole

0.00

Shared

0.00

None

6.33K

DIMENSIONAL ETF TRUST

SOLE

INTL CORE EQT MK

Shares102.20K

TypeSH

Market value$2.98M

1.11%

Sole

0.00

Shared

0.00

None

102.20K

INVESCO EXCH TRD SLF IDX FD

SOLE

INVESCO BULLETSH

Shares110.44K

TypeSH

Market value$2.84M

1.06%

Sole

0.00

Shared

0.00

None

110.44K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULSHS 2029 MUNI

Shares90.96K

TypeSH

Market value$2.09M

0.78%

Sole

0.00

Shared

0.00

None

90.96K

NVIDIA CORPORATION

SOLE

COM

Shares15.42K

TypeSH

Market value$2.07M

0.77%

Sole

0.00

Shared

0.00

None

15.42K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares30K

TypeSH

Market value$2.07M

0.77%

Sole

0.00

Shared

0.00

None

30K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULLETSHS 32 MUN

Shares80.54K

TypeSH

Market value$2.02M

0.75%

Sole

0.00

Shared

0.00

None

80.54K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULSHS 2025 HY

Shares84.09K

TypeSH

Market value$1.94M

0.72%

Sole

0.00

Shared

0.00

None

84.09K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares3.91K

TypeSH

Market value$1.77M

0.66%

Sole

0.00

Shared

0.00

None

3.91K

MICROSOFT CORP

SOLE

COM

Shares4.15K

TypeSH

Market value$1.75M

0.65%

Sole

0.00

Shared

0.00

None

4.15K

AMAZON COM INC

SOLE

COM

Shares7.77K

TypeSH

Market value$1.71M

0.63%

Sole

0.00

Shared

0.00

None

7.77K

Issuer	Class	Shares	Type	Value / Portfolio %	None
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	333.13K	SH	$38.37M 14.27%	333.13K
J P MORGAN EXCHANGE TRADED FSOLE	ACTIVE GROWTH	342.68K	SH	$27.77M 10.33%	342.68K
AMPLIFY ETF TRSOLE	CWP ENHANCED DIV	662.50K	SH	$26.82M 9.98%	662.50K
INVESCO EXCH TRD SLF IDX FDSOLE	INVSCO BLSH 26	877.33K	SH	$20.42M 7.60%	877.33K
SPDR SER TRSOLE	PORTFOLIO LN COR	815.30K	SH	$18.12M 6.74%	815.30K
INVESCO EXCH TRD SLF IDX FDSOLE	INVSCO BLSH 28	721.85K	SH	$14.53M 5.41%	721.85K
APPLE INCSOLE	COM	53.56K	SH	$13.41M 4.99%	53.56K
AMPLIFY ETF TRSOLE	CWP INTL ENHANCE	431.31K	SH	$12.87M 4.79%	431.31K
ISHARES TRSOLE	INTL EQTY FACTOR	435.01K	SH	$12.49M 4.65%	435.01K
INVESCO EXCH TRD SLF IDX FDSOLE	BULLETSHS 2032	587.45K	SH	$11.81M 4.39%	587.45K
SPDR SER TRSOLE	NUVEEN BLMBRG MU	181.47K	SH	$8.28M 3.08%	181.47K
INVESCO ACTIVELY MANAGED EXCSOLE	ULTRA SHRT DUR	112.66K	SH	$5.65M 2.10%	112.66K
THE CIGNA GROUPSOLE	COM	15.81K	SH	$4.37M 1.62%	15.81K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQT MKT	97.85K	SH	$3.96M 1.47%	97.85K
SPDR S&P 500 ETF TRSOLE	TR UNIT	6.33K	SH	$3.71M 1.38%	6.33K
DIMENSIONAL ETF TRUSTSOLE	INTL CORE EQT MK	102.20K	SH	$2.98M 1.11%	102.20K
INVESCO EXCH TRD SLF IDX FDSOLE	INVESCO BULLETSH	110.44K	SH	$2.84M 1.06%	110.44K
INVESCO EXCH TRD SLF IDX FDSOLE	BULSHS 2029 MUNI	90.96K	SH	$2.09M 0.78%	90.96K
NVIDIA CORPORATIONSOLE	COM	15.42K	SH	$2.07M 0.77%	15.42K
SPDR SER TRSOLE	PORTFOLIO S&P500	30K	SH	$2.07M 0.77%	30K
INVESCO EXCH TRD SLF IDX FDSOLE	BULLETSHS 32 MUN	80.54K	SH	$2.02M 0.75%	80.54K
INVESCO EXCH TRD SLF IDX FDSOLE	BULSHS 2025 HY	84.09K	SH	$1.94M 0.72%	84.09K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	3.91K	SH	$1.77M 0.66%	3.91K
MICROSOFT CORPSOLE	COM	4.15K	SH	$1.75M 0.65%	4.15K
AMAZON COM INCSOLE	COM	7.77K	SH	$1.71M 0.63%	7.77K

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