STEINBERG DAVID (Chief Executive Officer) exercised options at ZETA GLOBAL HOLDINGS CORP.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 1 exercise

STEINBERG DAVID

Filed: 4/5/2024ACC: 0000950170-24-042341

InsiderSTEINBERG DAVIDCIK 1308562

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IssuerZETA GLOBAL HOLDINGS CORP.CIK 1851003

DirectorOfficer10% Owner· Chief Executive Officer

Since Jun 2021

+1.34M

Net shares

Net buyer

$16.7K

Total sold

Open market trades

0B · 0S

Total transactions

2.70M acquired · 1.36M disposed

Non-Derivative Transactions2

Class A Common Stock

Indirect

M · Option Exercise

+10.40K

Price / share

—

Trade value

—

% of position

0.7%

4/5/2024

1.59M→1.60M

Class A Common Stock

Indirect

F · Tax Withholding

−1.36K

Price / share

$12.23

Trade value

$16.69K

% of position

0.1%

4/5/2024

1.60M→1.60M

Total

Net shares

+9.04K

Net value

-$16.69K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Indirect	4/5/2024	M · Option Exercise	+10.40K	—	—	0.7%	1.59M	1.60M
Class A Common Stock Indirect	4/5/2024	F · Tax Withholding	−1.36K	$12.23	$16.69K	0.1%	1.60M	1.60M
Total			+9.04K		-$16.69K

Derivative Transactions4

Performance-Based Restricted Stock Units

Direct

A · Award

Converts to

Class A Common Stock

1.34M shares

+1.34M

Strike price

Held after

1.34M

Exercisable

—

4/3/2024

Performance-Based Restricted Stock Units

Direct

J · J

Converts to

Class A Common Stock

1.34M shares

−1.34M

Strike price

Held after

0.00

Exercisable

—

4/3/2024

Performance-Based Restricted Stock Units

Indirect

J · J

Converts to

Class A Common Stock

1.34M shares

+1.34M

Strike price

Held after

1.34M

Exercisable

—

4/3/2024

Performance-Based Restricted Stock Units

Indirect

M · Option Exercise

Converts to

Class A Common Stock

10.40K shares

−10.40K

Strike price

Held after

275.60K

Exercisable

—

4/5/2024

Security	Converts To	Date	Type	Shares	Exercisable	Held After
Performance-Based Restricted Stock Units Direct	Class A Common Stock1.34M shares	4/3/2024	A · Award	+1.34M	—	1.34M
Performance-Based Restricted Stock Units Direct	Class A Common Stock1.34M shares	4/3/2024	J · J	−1.34M	—	0.00
Performance-Based Restricted Stock Units Indirect	Class A Common Stock1.34M shares	4/3/2024	J · J	+1.34M	—	1.34M
Performance-Based Restricted Stock Units Indirect	Class A Common Stock10.40K shares	4/5/2024	M · Option Exercise	−10.40K	—	275.60K

Non-Derivative Holdings (Post-Transaction)3

Class A Common Stock

Indirect

Shares owned487.04K

Class A Common Stock

Indirect

Shares owned105.66K

Class A Common Stock

Direct

Shares owned10.15K

Total

10.15K direct·592.70K indirect602.86K

Security Title	Shares Owned	Ownership Type
Class A Common Stock	487.04K	Indirect
Class A Common Stock	105.66K	Indirect
Class A Common Stock	10.15K	Direct
Total	602.86K	10.15K direct·592.70K indirect

Derivative Holdings (Post-Transaction)5

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

47.68K

Shares owned

47.68K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

5.06M

Shares owned

5.06M

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

464.35K

Shares owned

464.35K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

209.94K

Shares owned

209.94K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

0.00

Shares owned

0.00

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

5.78M

Owned

5.78M

Security	Underlying	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock	—	—	47.68K	47.68K
Class B Common Stock Indirect	Class A Common Stock	—	—	5.06M	5.06M
Class B Common Stock Indirect	Class A Common Stock	—	—	464.35K	464.35K
Class B Common Stock Indirect	Class A Common Stock	—	—	209.94K	209.94K
Class B Common Stock Indirect	Class A Common Stock	—	—	0.00	0.00
Total				5.78M	5.78M