Senior insider sale
President at DIRECT DIGITAL HOLDINGS, INC. — senior position signals high conviction
$110.4K
185K shares
What this filing means
SMITH W KEITH plans to sell 185K shares of DIRECT DIGITAL HOLDINGS, INC. valued at approximately $110.4K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 7/14/2025ACC: 0001999371-25-009068
DirectorOfficer10% Owner· President
Since Feb 2022
185K
Shares to sell
$110.4K
Approx. market value
185K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months1
Restricted Unit Vesting and Unit Conversion
N/A
6/13/2025
185KTotal acquired185K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/13/2025 | Restricted Unit Vesting and Unit Conversion N/A | 185K | — |
| Total | 185K | ||
Planned & Completed Dispositions1
NasdaqPlanned
Units to sell
185K
Market value
$110.4K
7/14/2025
Total
Units
185K
Value
$110.4K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
7/14/2025 | 185K | $110.4K | Nasdaq | Planned |
| Total | 185K | $110.4K | ||