SMITH W KEITH (President) sold 42.0% of their position (44.24K shares) of DIRECT DIGITAL HOLDINGS, INC. on the open market
Open‑market sale worth $22.7K — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 7/23/2025ACC: 0001880613-25-000073
DirectorOfficer10% Owner· President
Since Feb 2022
-44.24K
Net shares
Net seller
$22.7K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
44.24K disposed
Non-Derivative Transactions3
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−16.99K
Price / share
$0.52
Trade value
$8.83K
% of position
16.1%
7/21/2025
105.29K→88.31K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−15.32K
Price / share
$0.51
Trade value
$7.81K
% of position
17.4%
7/22/2025
88.31K→72.98K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−11.93K
Price / share
$0.51
Trade value
$6.09K
% of position
16.4%
7/23/2025
72.98K→61.05K
Total
Net shares
−44.24K
Net value
-$22.73K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Indirect | 7/21/2025 | S · Sale | −16.99K | $0.52 | $8.83K | 16.1% | 105.29K | 88.31K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/22/2025 | S · Sale | −15.32K | $0.51 | $7.81K | 17.4% | 88.31K | 72.98K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/23/2025 | S · Sale | −11.93K | $0.51 | $6.09K | 16.4% | 72.98K | 61.05K |
| Total | −44.24K | -$22.73K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Class A Common Stock, par value $0.001 per share
DirectShares owned66.37K
Total
66.37K direct66.37K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 66.37K | Direct |
| Total | 66.37K | 66.37K direct |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported