SMITH W KEITH (President) sold 32.7% of their position (51.13K shares) of DIRECT DIGITAL HOLDINGS, INC. on the open market
Open‑market sale worth $26.5K — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 7/18/2025ACC: 0001880613-25-000068
DirectorOfficer10% Owner· President
Since Feb 2022
-51.13K
Net shares
Net seller
$26.5K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
51.13K disposed
Non-Derivative Transactions3
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−11.69K
Price / share
$0.53
Trade value
$6.20K
% of position
7.5%
7/16/2025
156.42K→144.73K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−19.95K
Price / share
$0.52
Trade value
$10.37K
% of position
13.8%
7/17/2025
144.73K→124.78K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−19.49K
Price / share
$0.51
Trade value
$9.94K
% of position
15.6%
7/18/2025
124.78K→105.29K
Total
Net shares
−51.13K
Net value
-$26.51K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Indirect | 7/16/2025 | S · Sale | −11.69K | $0.53 | $6.20K | 7.5% | 156.42K | 144.73K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/17/2025 | S · Sale | −19.95K | $0.52 | $10.37K | 13.8% | 144.73K | 124.78K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/18/2025 | S · Sale | −19.49K | $0.51 | $9.94K | 15.6% | 124.78K | 105.29K |
| Total | −51.13K | -$26.51K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Class A Common Stock, par value $0.001 per share
DirectShares owned66.37K
Total
66.37K direct66.37K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 66.37K | Direct |
| Total | 66.37K | 66.37K direct |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported