SMITH W KEITH (President) sold 15.4% of their position (28.58K shares) of DIRECT DIGITAL HOLDINGS, INC. on the open market
Open‑market sale worth $15.6K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 7/16/2025ACC: 0001880613-25-000055
DirectorOfficer10% Owner· President
Since Feb 2022
-28.58K
Net shares
Net seller
$15.6K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
28.58K disposed
Non-Derivative Transactions2
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−20.48K
Price / share
$0.55
Trade value
$11.26K
% of position
11.1%
7/14/2025
185K→164.52K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−8.10K
Price / share
$0.54
Trade value
$4.37K
% of position
4.9%
7/15/2025
164.52K→156.42K
Total
Net shares
−28.58K
Net value
-$15.64K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Indirect | 7/14/2025 | S · Sale | −20.48K | $0.55 | $11.26K | 11.1% | 185K | 164.52K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/15/2025 | S · Sale | −8.10K | $0.54 | $4.37K | 4.9% | 164.52K | 156.42K |
| Total | −28.58K | -$15.64K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Class A Common Stock, par value $0.001 per share
DirectShares owned66.37K
Total
66.37K direct66.37K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 66.37K | Direct |
| Total | 66.37K | 66.37K direct |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported