Senior insider sale
President at DIRECT DIGITAL HOLDINGS, INC. — senior position signals high conviction
$210.0K
600K shares
What this filing means
SMITH W KEITH plans to sell 600K shares of DIRECT DIGITAL HOLDINGS, INC. valued at approximately $210.0K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 11/14/2025ACC: 0001654954-25-013022
DirectorOfficer10% Owner· President
Since Feb 2022
600K
Shares to sell
$210.0K
Approx. market value
600K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months1
Restricted Unit Vesting and Unit Conversion
NA
9/11/2025
600KTotal acquired600K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
9/11/2025 | Restricted Unit Vesting and Unit Conversion NA | 600K | — |
| Total | 600K | ||
Planned & Completed Dispositions1
NasdaqPlanned
Units to sell
600K
Market value
$210.0K
11/13/2025
Total
Units
600K
Value
$210.0K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
11/13/2025 | 600K | $210.0K | Nasdaq | Planned |
| Total | 600K | $210.0K | ||