SMITH W KEITH (President) sold 53.6% of their position (32.75K shares) of DIRECT DIGITAL HOLDINGS, INC. on the open market
Open‑market sale worth $17.4K — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 7/28/2025ACC: 0001628280-25-036228
DirectorOfficer10% Owner· President
Since Feb 2022
-32.75K
Net shares
Net seller
$17.4K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
32.75K disposed
Non-Derivative Transactions3
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−15.80K
Price / share
$0.53
Trade value
$8.37K
% of position
25.9%
7/24/2025
61.05K→45.25K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−8.90K
Price / share
$0.53
Trade value
$4.72K
% of position
19.7%
7/25/2025
45.25K→36.35K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−8.05K
Price / share
$0.54
Trade value
$4.35K
% of position
22.1%
7/28/2025
36.35K→28.30K
Total
Net shares
−32.75K
Net value
-$17.44K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Indirect | 7/24/2025 | S · Sale | −15.80K | $0.53 | $8.37K | 25.9% | 61.05K | 45.25K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/25/2025 | S · Sale | −8.90K | $0.53 | $4.72K | 19.7% | 45.25K | 36.35K |
| Class A Common Stock, par value $0.001 per share Indirect | 7/28/2025 | S · Sale | −8.05K | $0.54 | $4.35K | 22.1% | 36.35K | 28.30K |
| Total | −32.75K | -$17.44K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Class A Common Stock, par value $0.001 per share
DirectShares owned66.37K
Total
66.37K direct66.37K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 66.37K | Direct |
| Total | 66.37K | 66.37K direct |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported