SMITH W KEITH (President) exercised options at DIRECT DIGITAL HOLDINGS, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
Class A Common Stock, par value $0.001 per share
Shares
+204.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−61.00
Price / share
$16.48
Trade value
$1.01K
% of position
Class A Common Stock, par value $0.001 per share
Shares
+45.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−14.00
Price / share
$3.52
Trade value
$49.28
% of position
Class A Common Stock, par value $0.001 per share
Shares
+67.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−20.00
Price / share
$3.29
Trade value
$65.80
% of position
Net shares
+221.00
Net value
-$1.12K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | M · Option Exercise | +204.00 | — | — | 67.8% | 301.00 | 505.00 |
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | F · Tax Withholding | −61.00 | $16.48 | $1.01K | 12.1% | 505.00 | 444.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | M · Option Exercise | +45.00 | — | — | 10.1% | 444.00 | 489.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | F · Tax Withholding | −14.00 | $3.52 | $49.28 | 2.9% | 489.00 | 475.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | M · Option Exercise | +67.00 | — | — | 14.1% | 475.00 | 542.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | M · Option Exercise | −20.00 | $3.29 | $65.80 | 3.7% | 542.00 | 522.00 |
| Total | +221.00 | -$1.12K | ||||||
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
204.00 shares
Shares
−204.00
Strike price
Held after
0.00
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
45.00 shares
Shares
−45.00
Strike price
Held after
0.00
Exercisable
—
Employee Stock Options (right to buy)
Class A Common Stock, par value $0.001 per share
8.75K shares
Shares
+8.75K
Strike price
3.32
Held after
8.75K
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
67.00 shares
Shares
−67.00
Strike price
Held after
136.00
Exercisable
—
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share204.00 shares | 1/24/2026 | M · Option Exercise | −204.00 | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share45.00 shares | 3/20/2026 | M · Option Exercise | −45.00 | — | 0.00 | |
| Employee Stock Options (right to buy) Direct | Class A Common Stock, par value $0.001 per share8.75K shares | 3/24/2026 | A · Award | +8.75K | 3.32 | — | 8.75K |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share67.00 shares | 4/1/2026 | M · Option Exercise | −67.00 | — | 136.00 |
Class A Common Stock, par value $0.001 per share
Indirect| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 2.11K | Indirect |
| Total | 2.11K | 2.11K indirect |