SMITH W KEITH (President) sold 27.3% of their position (171.24K shares) of DIRECT DIGITAL HOLDINGS, INC. on the open market
Open‑market sale worth $47.4K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 11/17/2025ACC: 0001203452-25-000010
DirectorOfficer10% Owner· President
Since Feb 2022
-171.24K
Net shares
Net seller
$47.4K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
171.24K disposed
Non-Derivative Transactions2
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−71.24K
Price / share
$0.37
Trade value
$26.36K
% of position
11.3%
11/13/2025
628.30K→557.06K
Class A Common Stock, par value $0.001 per share
Indirect
Shares
−100K
Price / share
$0.21
Trade value
$21K
% of position
18.0%
11/14/2025
557.06K→457.06K
Total
Net shares
−171.24K
Net value
-$47.36K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Indirect | 11/13/2025 | S · Sale | −71.24K | $0.37 | $26.36K | 11.3% | 628.30K | 557.06K |
| Class A Common Stock, par value $0.001 per share Indirect | 11/14/2025 | S · Sale | −100K | $0.21 | $21K | 18.0% | 557.06K | 457.06K |
| Total | −171.24K | -$47.36K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Class A Common Stock, par value $0.001 per share
DirectShares owned66.37K
Total
66.37K direct66.37K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Class A Common Stock, par value $0.001 per share | 66.37K | Direct |
| Total | 66.37K | 66.37K direct |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported