SMITH W KEITH

PrivateCIK: 1203452

SMITH W KEITH (President) reported 1 transaction at DIRECT DIGITAL HOLDINGS, INC.

Review the transaction codes below to understand the nature of each event.

InsiderSMITH W KEITHCIK 1203452
DirectorOfficer10% Owner· President
Since Feb 2022
0.00
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
2
Total transactions
600K acquired · 600K disposed
Non-Derivative Transactions1

Class A Common Stock, par value $0.001 per share

Indirect
C · Conversion

Shares

+600K

Price / share

Trade value

% of position

2120.1%
9/11/2025
28.30K628.30K
Total

Net shares

+600K

Net value

$0.00

Derivative Transactions1

Class A Common Units of Direct Digital Holdings LLC

Indirect
C · Conversion
Converts to

Class A Common Stock, par value $0.001 per share

600K shares

Shares

600K

Strike price

Held after

4.59M

Exercisable

9/11/2025
Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock, par value $0.001 per share

Direct
Shares owned66.37K
Total
66.37K direct66.37K
Derivative Holdings (Post-Transaction)0
No derivative holdings reported
SMITH W KEITH — Insider Transaction (Form 4) Filed Oct 2, 2025 | Finecho