Senior insider sale
Chief Financial Officer at YELP INC — senior position signals high conviction
$504.3K
23.81K shares
What this filing means
SCHWARZBACH DAVID A plans to sell 23.81K shares of YELP INC valued at approximately $504.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 10/21/2026ACC: 0001950047-26-010348
Officer· Chief Financial Officer
Since Feb 2020
23.81K
Shares to sell
$504.3K
Approx. market value
7.50K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months1
Performance and Restricted Stock
Not Applicable
5/20/2022
7.50KTotal acquired7.50K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
5/20/2022 | Performance and Restricted Stock Not Applicable | 7.50K | — |
| Total | 7.50K | ||
Planned & Completed Dispositions3
Completed
—Completed
Units to sell
7.50K
Market value
$150.0K
10/15/2026
—Completed
Units to sell
8.81K
Market value
$204.3K
8/21/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
7.50K
Market value
$150.0K
10/21/2026
Total
Units
23.81K
Value
$504.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
10/15/2026 | 7.50K | $150.0K | — | Completed |
8/21/2026 | 8.81K | $204.3K | — | Completed |
| Planned — Approximate Date | ||||
10/21/2026 | 7.50K | $150.0K | NYSE | Planned |
| Total | 23.81K | $504.3K | ||