Senior insider sale
Chief Financial Officer at YELP INC — senior position signals high conviction
$1.03M
33.11K shares
What this filing means
SCHWARZBACH DAVID A plans to sell 33.11K shares of YELP INC valued at approximately $1.03M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 12/16/2025ACC: 0001950047-25-010389
Officer· Chief Financial Officer
Since Feb 2020
33.11K
Shares to sell
$1.03M
Approx. market value
13.50K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months4
Performance Shares
Not Applicable
11/20/2024
1.06KPerformance Shares
Not Applicable
3/15/2023
4.43KRestricted Stock
Not Applicable
11/20/2022
4.89KPerformance Shares
Not Applicable
11/20/2022
3.12KTotal acquired13.50K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
11/20/2024 | Performance Shares Not Applicable | 1.06K | — |
3/15/2023 | Performance Shares Not Applicable | 4.43K | — |
11/20/2022 | Restricted Stock Not Applicable | 4.89K | — |
11/20/2022 | Performance Shares Not Applicable | 3.12K | — |
| Total | 13.50K | ||
Planned & Completed Dispositions3
Completed
—Completed
Units to sell
9.61K
Market value
$281.7K
11/26/2025
—Completed
Units to sell
10K
Market value
$335.8K
10/15/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
13.50K
Market value
$410.5K
12/16/2025
Total
Units
33.11K
Value
$1.03M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
11/26/2025 | 9.61K | $281.7K | — | Completed |
10/15/2025 | 10K | $335.8K | — | Completed |
| Planned — Approximate Date | ||||
12/16/2025 | 13.50K | $410.5K | NYSE | Planned |
| Total | 33.11K | $1.03M | ||