Senior insider sale
Chief Financial Officer at YELP INC — senior position signals high conviction
$1.31M
40K shares
What this filing means
SCHWARZBACH DAVID A plans to sell 40K shares of YELP INC valued at approximately $1.31M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 10/15/2025ACC: 0001950047-25-007960
Officer· Chief Financial Officer
Since Feb 2020
40K
Shares to sell
$1.31M
Approx. market value
10K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months4
Performance Shares
Not Applicable
8/20/2024
210.00Restricted Stock
Not Applicable
2/20/2023
5.05KPerformance Shares
Not Applicable
5/20/2022
3.12KRestricted Stock
Not Applicable
5/20/2022
1.62KTotal acquired10K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/20/2024 | Performance Shares Not Applicable | 210.00 | — |
2/20/2023 | Restricted Stock Not Applicable | 5.05K | — |
5/20/2022 | Performance Shares Not Applicable | 3.12K | — |
5/20/2022 | Restricted Stock Not Applicable | 1.62K | — |
| Total | 10K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
10K
Market value
$312.4K
9/15/2025
—Completed
Units to sell
10K
Market value
$314.3K
8/27/2025
—Completed
Units to sell
10K
Market value
$346.8K
7/17/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
10K
Market value
$335.8K
10/15/2025
Total
Units
40K
Value
$1.31M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
9/15/2025 | 10K | $312.4K | — | Completed |
8/27/2025 | 10K | $314.3K | — | Completed |
7/17/2025 | 10K | $346.8K | — | Completed |
| Planned — Approximate Date | ||||
10/15/2025 | 10K | $335.8K | NYSE | Planned |
| Total | 40K | $1.31M | ||