Senior insider sale
Chief Financial Officer at YELP INC — senior position signals high conviction
$1.33M
40K shares
What this filing means
SCHWARZBACH DAVID A plans to sell 40K shares of YELP INC valued at approximately $1.33M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 9/15/2025ACC: 0001950047-25-007099
Officer· Chief Financial Officer
Since Feb 2020
40K
Shares to sell
$1.33M
Approx. market value
10K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months2
Performance Shares
Not Applicable
8/20/2024
4.08KRestricted Stock
Not Applicable
8/20/2024
5.92KTotal acquired10K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/20/2024 | Performance Shares Not Applicable | 4.08K | — |
8/20/2024 | Restricted Stock Not Applicable | 5.92K | — |
| Total | 10K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
10K
Market value
$314.3K
8/27/2025
—Completed
Units to sell
10K
Market value
$346.8K
7/17/2025
—Completed
Units to sell
10K
Market value
$356.8K
6/16/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
10K
Market value
$312.4K
9/15/2025
Total
Units
40K
Value
$1.33M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/27/2025 | 10K | $314.3K | — | Completed |
7/17/2025 | 10K | $346.8K | — | Completed |
6/16/2025 | 10K | $356.8K | — | Completed |
| Planned — Approximate Date | ||||
9/15/2025 | 10K | $312.4K | NYSE | Planned |
| Total | 40K | $1.33M | ||