Senior insider sale
Chief Financial Officer at YELP INC — senior position signals high conviction
$1.02M
30K shares
What this filing means
SCHWARZBACH DAVID A plans to sell 30K shares of YELP INC valued at approximately $1.02M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/27/2025ACC: 0001950047-25-006422
Officer· Chief Financial Officer
Since Feb 2020
30K
Shares to sell
$1.02M
Approx. market value
10K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months4
Performance Shares
Not Applicable
8/20/2025
1.69KRestricted Stock
Not Applicable
8/20/2025
5.31KRestricted Stock
Not Applicable
8/20/2024
848.00Restricted Stock
Not Applicable
5/20/2023
2.15KTotal acquired10K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/20/2025 | Performance Shares Not Applicable | 1.69K | — |
8/20/2025 | Restricted Stock Not Applicable | 5.31K | — |
8/20/2024 | Restricted Stock Not Applicable | 848.00 | — |
5/20/2023 | Restricted Stock Not Applicable | 2.15K | — |
| Total | 10K | ||
Planned & Completed Dispositions3
Completed
—Completed
Units to sell
10K
Market value
$346.8K
7/17/2025
—Completed
Units to sell
10K
Market value
$356.8K
6/16/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
10K
Market value
$314.3K
8/27/2025
Total
Units
30K
Value
$1.02M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
7/17/2025 | 10K | $346.8K | — | Completed |
6/16/2025 | 10K | $356.8K | — | Completed |
| Planned — Approximate Date | ||||
8/27/2025 | 10K | $314.3K | NYSE | Planned |
| Total | 30K | $1.02M | ||