SANFORD ADVISORY SERVICES, LLC

Filed: 11/9/2022ACC: 0001932496-22-000008

📋 What this filing means

SANFORD ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 109 equity positions with a total reported market value of $350.1K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

109

Positions

$350.1K

Total AUM (reported)

5.27M

Total Shares

Allocation by class

COM$74.1K21.2%

ACTIVEBETA US LG$35.0K10.0%

CORE S&P MCP ETF$31.4K9.0%

MSCI USA MIN VOL$30.7K8.8%

CORE S&P500 ETF$29.8K8.5%

CORE DIV GRWTH$25.2K7.2%

S&P MIDCP LOW$9.8K2.8%

Portfolio Concentration

Top 3$97.2K27.8%

4–10$131.6K37.6%

11–25$65.4K18.7%

Rest$55.9K16.0%

Top 3 weight

27.8%

Top 10 weight

65.3%

Voting Authority Distribution

Total shares with voting rights: 5.27M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

5.27M

% of voting shares100.0%

Investment Discretion (by position count)

Sole109

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings109

Rows:

GOLDMAN SACHS ACTIVEBETA U.S. LARGE CAP EQUITY ETF

SOLE

ACTIVEBETA US LG

Shares493.46K

TypeSH

Market value$35.0K

10.01%

Sole

0.00

Shared

0.00

None

493.46K

ISHARES TR CORE S&P MCP ETF

SOLE

CORE S&P MCP ETF

Shares143.29K

TypeSH

Market value$31.4K

8.97%

Sole

0.00

Shared

0.00

None

143.29K

ISHARES TR MSCI USA MIN VOL

SOLE

MSCI USA MIN VOL

Shares465.07K

TypeSH

Market value$30.7K

8.78%

Sole

0.00

Shared

0.00

None

465.07K

ISHARES TR CORE S&P500 ETF

SOLE

CORE S&P500 ETF

Shares83K

TypeSH

Market value$29.8K

8.50%

Sole

0.00

Shared

0.00

None

83K

APPLE INCORPORATED

SOLE

COM

Shares187.03K

TypeSH

Market value$25.8K

7.38%

Sole

0.00

Shared

0.00

None

187.03K

ISHARES TR CORE DIV GRWTH

SOLE

CORE DIV GRWTH

Shares567.25K

TypeSH

Market value$25.2K

7.20%

Sole

0.00

Shared

0.00

None

567.25K

STRYKER CORPORATION

SOLE

COM

Shares116.71K

TypeSH

Market value$23.6K

6.75%

Sole

0.00

Shared

0.00

None

116.71K

INVESCO S&P MIDCAP LOW VOLATILITY ETF

SOLE

S&P MIDCP LOW

Shares203.35K

TypeSH

Market value$9.8K

2.79%

Sole

0.00

Shared

0.00

None

203.35K

ISHARES TR SELECT DIVID ETF

SOLE

SELECT DIVID ETF

Shares84.82K

TypeSH

Market value$9.1K

2.60%

Sole

0.00

Shared

0.00

None

84.82K

ISHARES TRUST MSCI USA SMALL CAP

SOLE

MSCI USA SML CP

Shares183.86K

TypeSH

Market value$8.2K

2.35%

Sole

0.00

Shared

0.00

None

183.86K

ISHARES INCORPORATED MSCI GBL MIN VOL

SOLE

MSCI GBL MIN VOL

Shares87.96K

TypeSH

Market value$7.8K

2.22%

Sole

0.00

Shared

0.00

None

87.96K

ISHARES TR CORE S&P TTL STK

SOLE

CORE S&P TTL STK

Shares93.98K

TypeSH

Market value$7.5K

2.13%

Sole

0.00

Shared

0.00

None

93.98K

SCHWAB U.S. LARGE-CAP ETF

SOLE

US LRG CAP ETF

Shares169.48K

TypeSH

Market value$7.2K

2.05%

Sole

0.00

Shared

0.00

None

169.48K

JPMORGAN ULTRA-SHORT INCOME ETF

SOLE

ULTRA SHRT INC

Shares105.59K

TypeSH

Market value$5.3K

1.51%

Sole

0.00

Shared

0.00

None

105.59K

WISDOMTREE U.S. MIDCAP DIVIDEND FUND

SOLE

US MIDCAP DIVID

Shares140.46K

TypeSH

Market value$5.3K

1.51%

Sole

0.00

Shared

0.00

None

140.46K

ISHARES TR MSCI EAFE MIN VL

SOLE

MSCI EAFE MIN VL

Shares84.73K

TypeSH

Market value$4.8K

1.38%

Sole

0.00

Shared

0.00

None

84.73K

DIMENSIONAL ETF TRUST INTL VALUE ETF

SOLE

INTERNATIONAL VAL

Shares165.09K

TypeSH

Market value$4.3K

1.21%

Sole

0.00

Shared

0.00

None

165.09K

INVESCO S&P SMALLCAP LOW VOLATILITY ETF

SOLE

S&P SMLCP LOW

Shares96.30K

TypeSH

Market value$3.9K

1.12%

Sole

0.00

Shared

0.00

None

96.30K

INVESCO S&P 500 LOW VOLATILITY ETF

SOLE

S&P500 LOW VOL

Shares55.64K

TypeSH

Market value$3.2K

0.92%

Sole

0.00

Shared

0.00

None

55.64K

ISHARES TR CONV BD ETF

SOLE

CONV BD ETF

Shares43.88K

TypeSH

Market value$3.0K

0.86%

Sole

0.00

Shared

0.00

None

43.88K

RAYMOND JAMES FINL INCORPORATED

SOLE

COM

Shares27.59K

TypeSH

Market value$2.7K

0.78%

Sole

0.00

Shared

0.00

None

27.59K

VANGUARD INDEX FUNDS S&P 500 ETF SHS NEW

SOLE

S&P 500 ETF SHS

Shares8.20K

TypeSH

Market value$2.7K

0.77%

Sole

0.00

Shared

0.00

None

8.20K

ISHARES TR CORE S&P SCP ETF

SOLE

CORE S&P SCP ETF

Shares30.31K

TypeSH

Market value$2.6K

0.75%

Sole

0.00

Shared

0.00

None

30.31K

MERCANTILE BK CORPORATION

SOLE

COM

Shares86.64K

TypeSH

Market value$2.6K

0.74%

Sole

0.00

Shared

0.00

None

86.64K

INVESCO QQQ

SOLE

UNIT SER 1

Shares9.48K

TypeSH

Market value$2.5K

0.72%

Sole

0.00

Shared

0.00

None

9.48K

Issuer	Class	Shares	Type	Value / Portfolio %	None
GOLDMAN SACHS ACTIVEBETA U.S. LARGE CAP EQUITY ETFSOLE	ACTIVEBETA US LG	493.46K	SH	$35.0K 10.01%	493.46K
ISHARES TR CORE S&P MCP ETFSOLE	CORE S&P MCP ETF	143.29K	SH	$31.4K 8.97%	143.29K
ISHARES TR MSCI USA MIN VOLSOLE	MSCI USA MIN VOL	465.07K	SH	$30.7K 8.78%	465.07K
ISHARES TR CORE S&P500 ETFSOLE	CORE S&P500 ETF	83K	SH	$29.8K 8.50%	83K
APPLE INCORPORATEDSOLE	COM	187.03K	SH	$25.8K 7.38%	187.03K
ISHARES TR CORE DIV GRWTHSOLE	CORE DIV GRWTH	567.25K	SH	$25.2K 7.20%	567.25K
STRYKER CORPORATIONSOLE	COM	116.71K	SH	$23.6K 6.75%	116.71K
INVESCO S&P MIDCAP LOW VOLATILITY ETFSOLE	S&P MIDCP LOW	203.35K	SH	$9.8K 2.79%	203.35K
ISHARES TR SELECT DIVID ETFSOLE	SELECT DIVID ETF	84.82K	SH	$9.1K 2.60%	84.82K
ISHARES TRUST MSCI USA SMALL CAPSOLE	MSCI USA SML CP	183.86K	SH	$8.2K 2.35%	183.86K
ISHARES INCORPORATED MSCI GBL MIN VOLSOLE	MSCI GBL MIN VOL	87.96K	SH	$7.8K 2.22%	87.96K
ISHARES TR CORE S&P TTL STKSOLE	CORE S&P TTL STK	93.98K	SH	$7.5K 2.13%	93.98K
SCHWAB U.S. LARGE-CAP ETFSOLE	US LRG CAP ETF	169.48K	SH	$7.2K 2.05%	169.48K
JPMORGAN ULTRA-SHORT INCOME ETFSOLE	ULTRA SHRT INC	105.59K	SH	$5.3K 1.51%	105.59K
WISDOMTREE U.S. MIDCAP DIVIDEND FUNDSOLE	US MIDCAP DIVID	140.46K	SH	$5.3K 1.51%	140.46K
ISHARES TR MSCI EAFE MIN VLSOLE	MSCI EAFE MIN VL	84.73K	SH	$4.8K 1.38%	84.73K
DIMENSIONAL ETF TRUST INTL VALUE ETFSOLE	INTERNATIONAL VAL	165.09K	SH	$4.3K 1.21%	165.09K
INVESCO S&P SMALLCAP LOW VOLATILITY ETFSOLE	S&P SMLCP LOW	96.30K	SH	$3.9K 1.12%	96.30K
INVESCO S&P 500 LOW VOLATILITY ETFSOLE	S&P500 LOW VOL	55.64K	SH	$3.2K 0.92%	55.64K
ISHARES TR CONV BD ETFSOLE	CONV BD ETF	43.88K	SH	$3.0K 0.86%	43.88K
RAYMOND JAMES FINL INCORPORATEDSOLE	COM	27.59K	SH	$2.7K 0.78%	27.59K
VANGUARD INDEX FUNDS S&P 500 ETF SHS NEWSOLE	S&P 500 ETF SHS	8.20K	SH	$2.7K 0.77%	8.20K
ISHARES TR CORE S&P SCP ETFSOLE	CORE S&P SCP ETF	30.31K	SH	$2.6K 0.75%	30.31K
MERCANTILE BK CORPORATIONSOLE	COM	86.64K	SH	$2.6K 0.74%	86.64K
INVESCO QQQSOLE	UNIT SER 1	9.48K	SH	$2.5K 0.72%	9.48K

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