RUIZ WALLACE D (CFO) exercised options at INUVO, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 8/4/2025ACC: 0001225208-25-006975
-7.96K
Net shares
Net seller
$38.8K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
15.98K acquired · 23.94K disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
+15.98K
Price / share
—
Trade value
—
% of position
15.6%
7/31/2025
102.52K→118.50K
Common Stock
Direct
Shares
−7.96K
Price / share
$4.88
Trade value
$38.83K
% of position
6.7%
7/31/2025
118.50K→110.54K
Total
Net shares
+8.02K
Net value
-$38.83K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 7/31/2025 | M · Option Exercise | +15.98K | — | — | 15.6% | 102.52K | 118.50K |
| Common Stock Direct | 7/31/2025 | F · Tax Withholding | −7.96K | $4.88 | $38.83K | 6.7% | 118.50K | 110.54K |
| Total | +8.02K | -$38.83K | ||||||
Derivative Transactions1
Restricted Stock Unit
Direct
Converts to
Common Stock
15.98K shares
Shares
−15.98K
Strike price
Held after
0.00
Exercisable
—
7/31/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Unit Direct | Common Stock15.98K shares | 7/31/2025 | M · Option Exercise | −15.98K | — | 0.00 |