Senior insider sale
President at KLAVIYO, INC. — senior position signals high conviction
$826.3K
28.42K shares
What this filing means
ROWLAND STEPHEN ERIC plans to sell 28.42K shares of KLAVIYO, INC. valued at approximately $826.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 11/17/2025ACC: 0001950047-25-008979
Officer· President
Since Sep 2023
28.42K
Shares to sell
$826.3K
Approx. market value
7.10K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months1
Restricted Stock Units
N/A
11/15/2025
7.10KTotal acquired7.10K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
11/15/2025 | Restricted Stock Units N/A | 7.10K | — |
| Total | 7.10K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
7.11K
Market value
$173.0K
10/15/2025
—Completed
Units to sell
7.11K
Market value
$226.5K
9/15/2025
—Completed
Units to sell
7.11K
Market value
$223.5K
8/18/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
7.10K
Market value
$203.2K
11/17/2025
Total
Units
28.42K
Value
$826.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
10/15/2025 | 7.11K | $173.0K | — | Completed |
9/15/2025 | 7.11K | $226.5K | — | Completed |
8/18/2025 | 7.11K | $223.5K | — | Completed |
| Planned — Approximate Date | ||||
11/17/2025 | 7.10K | $203.2K | NYSE | Planned |
| Total | 28.42K | $826.3K | ||