Senior insider sale
SVP - HDFSI at HARLEY-DAVIDSON, INC. — senior position signals high conviction
$199.2K
7.78K shares
What this filing means
ROOT JONATHAN R plans to sell 7.78K shares of HARLEY-DAVIDSON, INC. valued at approximately $199.2K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 9/1/2026ACC: 0001921094-26-000977
Officer· SVP - HDFSI
Since May 2020
7.78K
Shares to sell
$199.2K
Approx. market value
3.11K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months2
Restricted Stock Lapse
Equity Compensation
2/9/2025
1.76KRestricted Stock Lapse
Equity Compensation
2/6/2025
1.35KTotal acquired3.11K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
2/9/2025 | Restricted Stock Lapse Equity Compensation | 1.76K | — |
2/6/2025 | Restricted Stock Lapse Equity Compensation | 1.35K | — |
| Total | 3.11K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
1.55K
Market value
$38.7K
8/3/2026
—Completed
Units to sell
1.55K
Market value
$38.0K
7/1/2026
—Completed
Units to sell
1.55K
Market value
$37.1K
6/1/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
3.11K
Market value
$85.5K
9/1/2026
Total
Units
7.78K
Value
$199.2K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/3/2026 | 1.55K | $38.7K | — | Completed |
7/1/2026 | 1.55K | $38.0K | — | Completed |
6/1/2026 | 1.55K | $37.1K | — | Completed |
| Planned — Approximate Date | ||||
9/1/2026 | 3.11K | $85.5K | NYSE | Planned |
| Total | 7.78K | $199.2K | ||