RODDY JACK

PrivateCIK: 1677779
Location

ORLANDO, FL

RODDY JACK (Chief People Officer) exercised options at PURPLE INNOVATION, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 2 exercises
InsiderRODDY JACKCIK 1677779
IssuerPURPLE INNOVATION, INC.CIK 1643953
Officer· Chief People Officer
Since Oct 2021
-6.57K
Net shares
Net seller
$10.3K
Total sold
0
Open market trades
0B · 0S
6
Total transactions
22.16K acquired · 28.74K disposed
Non-Derivative Transactions4

Class A Common Stock

Direct
M · Option Exercise

Shares

+10.66K

Price / share

Trade value

% of position

36.8%
3/15/2024
29.02K39.68K

Class A Common Stock

Direct
F · Tax Withholding

Shares

3.16K

Price / share

$1.56

Trade value

$4.93K

% of position

8.0%
3/15/2024
39.68K36.52K

Class A Common Stock

Direct
M · Option Exercise

Shares

+11.50K

Price / share

Trade value

% of position

31.5%
3/15/2024
36.52K48.02K

Class A Common Stock

Direct
F · Tax Withholding

Shares

3.41K

Price / share

$1.56

Trade value

$5.32K

% of position

7.1%
3/15/2024
48.02K44.61K
Total

Net shares

+15.59K

Net value

-$10.25K

Derivative Transactions2

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

10.66K shares

Shares

10.66K

Strike price

Held after

10.67K

Exercisable

3/15/2024

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

11.50K shares

Shares

11.50K

Strike price

Held after

23K

Exercisable

3/15/2024
RODDY JACK — Insider Transaction (Form 4) Filed Mar 19, 2024 | Finecho