RODDY JACK (Chief People Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 2 exercises
Filed: 3/18/2025ACC: 0001013762-25-000573
Officer· Chief People Officer
Since Oct 2021
-42.09K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
5
Total transactions
22.16K acquired · 64.25K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+10.67K
Price / share
—
Trade value
—
% of position
22.8%
3/15/2025
46.79K→57.45K
Class A Common Stock
Direct
Shares
+11.50K
Price / share
—
Trade value
—
% of position
20.0%
3/15/2025
57.45K→68.95K
Total
Net shares
+22.16K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +10.67K | — | — | 22.8% | 46.79K | 57.45K |
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +11.50K | — | — | 20.0% | 57.45K | 68.95K |
| Total | +22.16K | $0.00 | ||||||
Derivative Transactions3
Restricted Stock Units
Direct
Converts to
Class A Common Stock
10.67K shares
Shares
−10.67K
Strike price
Held after
0.00
Exercisable
—
3/15/2025
Restricted Stock Units
Direct
Converts to
Class A Common Stock
11.50K shares
Shares
−11.50K
Strike price
Held after
11.50K
Exercisable
—
3/15/2025
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−42.09K
Strike price
Held after
0.00
Exercisable
—
3/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock10.67K shares | 3/15/2025 | M · Option Exercise | −10.67K | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock11.50K shares | 3/15/2025 | M · Option Exercise | −11.50K | — | 11.50K | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2025 | D · Disposition | −42.09K | — | 0.00 |