RFG ADVISORY, LLC

Filed: 7/15/2026ACC: 0001633387-26-000008

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 1103 equity positions with a total reported market value of $6.40B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

1103

Positions

$6.40B

Total AUM (reported)

156.05M

Total Shares

Allocation by class

BLUEMONTE LARGE$879.91M13.7%

COM$751.65M11.7%

BLUE DY TOTA ETF$566.66M8.9%

BLUE CORE BD ETF$479.52M7.5%

BLUE GL EQUI ETF$404.61M6.3%

BLUEMONTE SHORT$165.59M2.6%

BLUE LONG TE ETF$165.16M2.6%

Portfolio Concentration

Top 3$1.45B22.7%

4–10$1.38B21.6%

11–25$673.97M10.5%

Rest$2.89B45.2%

Top 3 weight

22.7%

Top 10 weight

44.3%

Voting Authority Distribution

Total shares with voting rights: 156.05M

Sole

Full voting authority

286.21K

% of voting shares0.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

155.76M

% of voting shares99.8%

Investment Discretion (by position count)

Sole1103

Shared0

Other0

Dominant voting typeNone · 99.8% of voting shares

Institutional Holdings1103

Rows:

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUE DY TOTA ETF

Shares17.60M

TypeSH

Market value$566.66M

8.85%

Sole

2.60K

Shared

0.00

None

17.60M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUE CORE BD ETF

Shares19.07M

TypeSH

Market value$479.52M

7.49%

Sole

4.06K

Shared

0.00

None

19.06M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUE GL EQUI ETF

Shares12.47M

TypeSH

Market value$404.61M

6.32%

Sole

1.66K

Shared

0.00

None

12.47M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares10.66M

TypeSH

Market value$331.97M

5.19%

Sole

1.57K

Shared

0.00

None

10.66M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares8.77M

TypeSH

Market value$274.14M

4.28%

Sole

1.26K

Shared

0.00

None

8.77M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares8.63M

TypeSH

Market value$273.80M

4.28%

Sole

1.31K

Shared

0.00

None

8.63M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE SHORT

Shares6.63M

TypeSH

Market value$165.59M

2.59%

Sole

2.59K

Shared

0.00

None

6.63M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUE LONG TE ETF

Shares6.55M

TypeSH

Market value$165.16M

2.58%

Sole

469.00

Shared

0.00

None

6.55M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUE DI INCO ETF

Shares4.07M

TypeSH

Market value$104.37M

1.63%

Sole

0.00

Shared

0.00

None

4.07M

APPLE INC

SOLE

COM

Shares241.54K

TypeSH

Market value$69.89M

1.09%

Sole

797.00

Shared

0.00

None

240.75K

SPDR SERIES TRUST

SOLE

ST STR P500GRW

Shares536.48K

TypeSH

Market value$63.84M

1.00%

Sole

233.00

Shared

0.00

None

536.25K

INVESCO EXCHANGE TRADED FD T

SOLE

RAFI US 1000 ETF

Shares1.10M

TypeSH

Market value$59.43M

0.93%

Sole

177.00

Shared

0.00

None

1.10M

NVIDIA CORPORATION

SOLE

COM

Shares265.15K

TypeSH

Market value$53.05M

0.83%

Sole

1.61K

Shared

0.00

None

263.54K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares1.16M

TypeSH

Market value$52.93M

0.83%

Sole

1.50K

Shared

0.00

None

1.16M

PUTNAM ETF TRUST

SOLE

FOCUSED LAR CAP

Shares1.01M

TypeSH

Market value$51.55M

0.81%

Sole

140.00

Shared

0.00

None

1.01M

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares355.04K

TypeSH

Market value$50.38M

0.79%

Sole

0.00

Shared

0.00

None

355.04K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares455.90K

TypeSH

Market value$42.04M

0.66%

Sole

375.00

Shared

0.00

None

455.53K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares1.52M

TypeSH

Market value$40.21M

0.63%

Sole

138.00

Shared

0.00

None

1.52M

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares57.78K

TypeSH

Market value$39.68M

0.62%

Sole

152.00

Shared

0.00

None

57.63K

FIDELITY COVINGTON TRUST

SOLE

BLUE CHIP GRWTH

Shares633.47K

TypeSH

Market value$39.35M

0.61%

Sole

0.00

Shared

0.00

None

633.47K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares53.16K

TypeSH

Market value$39.15M

0.61%

Sole

147.00

Shared

0.00

None

53.02K

SPDR SERIES TRUST

SOLE

ST STR BLO 1 ETF

Shares395.88K

TypeSH

Market value$36.28M

0.57%

Sole

0.00

Shared

0.00

None

395.88K

FIDELITY COVINGTON TRUST

SOLE

ENHANCED INTL

Shares885.51K

TypeSH

Market value$35.54M

0.56%

Sole

200.00

Shared

0.00

None

885.31K

SELECT SECTOR SPDR TR

SOLE

ST STR TECHN ETF

Shares185.27K

TypeSH

Market value$35.30M

0.55%

Sole

1.15K

Shared

0.00

None

184.13K

ISHARES TR

SOLE

0-3 MTH TREASURY

Shares350.26K

TypeSH

Market value$35.26M

0.55%

Sole

1.13K

Shared

0.00

None

349.13K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUE DY TOTA ETF	17.60M	SH	$566.66M 8.85%	2.60K	17.60M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUE CORE BD ETF	19.07M	SH	$479.52M 7.49%	4.06K	19.06M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUE GL EQUI ETF	12.47M	SH	$404.61M 6.32%	1.66K	12.47M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	10.66M	SH	$331.97M 5.19%	1.57K	10.66M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	8.77M	SH	$274.14M 4.28%	1.26K	8.77M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	8.63M	SH	$273.80M 4.28%	1.31K	8.63M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE SHORT	6.63M	SH	$165.59M 2.59%	2.59K	6.63M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUE LONG TE ETF	6.55M	SH	$165.16M 2.58%	469.00	6.55M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUE DI INCO ETF	4.07M	SH	$104.37M 1.63%	0.00	4.07M
APPLE INCSOLE	COM	241.54K	SH	$69.89M 1.09%	797.00	240.75K
SPDR SERIES TRUSTSOLE	ST STR P500GRW	536.48K	SH	$63.84M 1.00%	233.00	536.25K
INVESCO EXCHANGE TRADED FD TSOLE	RAFI US 1000 ETF	1.10M	SH	$59.43M 0.93%	177.00	1.10M
NVIDIA CORPORATIONSOLE	COM	265.15K	SH	$53.05M 0.83%	1.61K	263.54K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	1.16M	SH	$52.93M 0.83%	1.50K	1.16M
PUTNAM ETF TRUSTSOLE	FOCUSED LAR CAP	1.01M	SH	$51.55M 0.81%	140.00	1.01M
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	355.04K	SH	$50.38M 0.79%	0.00	355.04K
PIMCO ETF TRSOLE	ACTIVE BD ETF	455.90K	SH	$42.04M 0.66%	375.00	455.53K
PIMCO ETF TRSOLE	MULTISECTOR BD	1.52M	SH	$40.21M 0.63%	138.00	1.52M
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	57.78K	SH	$39.68M 0.62%	152.00	57.63K
FIDELITY COVINGTON TRUSTSOLE	BLUE CHIP GRWTH	633.47K	SH	$39.35M 0.61%	0.00	633.47K
INVESCO QQQ TRSOLE	UNIT SER 1	53.16K	SH	$39.15M 0.61%	147.00	53.02K
SPDR SERIES TRUSTSOLE	ST STR BLO 1 ETF	395.88K	SH	$36.28M 0.57%	0.00	395.88K
FIDELITY COVINGTON TRUSTSOLE	ENHANCED INTL	885.51K	SH	$35.54M 0.56%	200.00	885.31K
SELECT SECTOR SPDR TRSOLE	ST STR TECHN ETF	185.27K	SH	$35.30M 0.55%	1.15K	184.13K
ISHARES TRSOLE	0-3 MTH TREASURY	350.26K	SH	$35.26M 0.55%	1.13K	349.13K

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